ASO Analysis · Australian Financial Review
Keywords extracted from Australian Financial Review's title and developer name, scored against the rest of the Google Play index.
Google Play
12 keywords analysed
Sorted by opportunity. Niche keywords (low competitor count) are easiest to rank for. High-competition keywords need authority.
Keyword
Apps competing
Opportunity
leading
0
✨ Niche · best opportunity
fairfax
1
✨ Niche · best opportunity
insights
1
✨ Niche · best opportunity
review
2
✨ Niche · best opportunity
analysis
5
🟢 Low
access
6
🟢 Low
australian
7
🟢 Low
financial
19
🟡 Medium
news
20
🟡 Medium
australia
38
🟡 Medium
business
39
🟡 Medium
media
88
🔴 High competition
ASO recommendations
- Lead with your niche keywords. Put the lowest-competition terms above closer to the start of your title (Apple weighs the first 25 characters most heavily).
- Use medium-tier keywords in subtitles + descriptions. They have enough search volume to drive installs but still rankable.
- Avoid stacking too many high-competition terms. Generic words like "tracker" or "fitness" rarely rank without massive download history.
- Iterate every 30 days. Use this tool to re-check your competitor's keyword set as the market shifts.