ASO Analysis · BBC iPlayer
Keywords extracted from BBC iPlayer's title and developer name, scored against the rest of the Google Play index.
Google Play
12 keywords analysed
Sorted by opportunity. Niche keywords (low competitor count) are easiest to rank for. High-competition keywords need authority.
Keyword
Apps competing
Opportunity
coverage
0
✨ Niche · best opportunity
iplayer
1
✨ Niche · best opportunity
latest
1
✨ Niche · best opportunity
place
2
✨ Niche · best opportunity
british
7
🟢 Low
broadcasting
8
🟢 Low
download
9
🟢 Low
series
13
🟡 Medium
news
20
🟡 Medium
sports
22
🟡 Medium
watch
116
🔴 High competition
corporation
152
🔴 High competition
ASO recommendations
- Lead with your niche keywords. Put the lowest-competition terms above closer to the start of your title (Apple weighs the first 25 characters most heavily).
- Use medium-tier keywords in subtitles + descriptions. They have enough search volume to drive installs but still rankable.
- Avoid stacking too many high-competition terms. Generic words like "tracker" or "fitness" rarely rank without massive download history.
- Iterate every 30 days. Use this tool to re-check your competitor's keyword set as the market shifts.