ASO Analysis · ExpressVPN: VPN Fast & Secure
Keywords extracted from ExpressVPN: VPN Fast & Secure's title and developer name, scored against the rest of the Google Play index.
Google Play
10 keywords analysed
Sorted by opportunity. Niche keywords (low competitor count) are easiest to rank for. High-competition keywords need authority.
Keyword
Apps competing
Opportunity
change
0
✨ Niche · best opportunity
address
0
✨ Niche · best opportunity
connection
0
✨ Niche · best opportunity
servers
0
✨ Niche · best opportunity
expressvpn
1
✨ Niche · best opportunity
enjoy
3
🟢 Low
countries
3
🟢 Low
secure
33
🟡 Medium
fast
57
🔴 High competition
private
69
🔴 High competition
ASO recommendations
- Lead with your niche keywords. Put the lowest-competition terms above closer to the start of your title (Apple weighs the first 25 characters most heavily).
- Use medium-tier keywords in subtitles + descriptions. They have enough search volume to drive installs but still rankable.
- Avoid stacking too many high-competition terms. Generic words like "tracker" or "fitness" rarely rank without massive download history.
- Iterate every 30 days. Use this tool to re-check your competitor's keyword set as the market shifts.