ASO Analysis · Holland & Barrett - Wellbeing
Keywords extracted from Holland & Barrett - Wellbeing's title and developer name, scored against the rest of the Google Play index.
Google Play
14 keywords analysed
Sorted by opportunity. Niche keywords (low competitor count) are easiest to rank for. High-competition keywords need authority.
Keyword
Apps competing
Opportunity
holland
1
✨ Niche · best opportunity
barrett
1
✨ Niche · best opportunity
vitamins
1
✨ Niche · best opportunity
natural
1
✨ Niche · best opportunity
wellbeing
4
🟢 Low
today
4
🟢 Low
start
7
🟢 Low
journey
8
🟢 Low
wellness
9
🟢 Low
retail
18
🟡 Medium
beauty
19
🟡 Medium
shop
45
🟡 Medium
health
57
🔴 High competition
limited
333
🔴 High competition
ASO recommendations
- Lead with your niche keywords. Put the lowest-competition terms above closer to the start of your title (Apple weighs the first 25 characters most heavily).
- Use medium-tier keywords in subtitles + descriptions. They have enough search volume to drive installs but still rankable.
- Avoid stacking too many high-competition terms. Generic words like "tracker" or "fitness" rarely rank without massive download history.
- Iterate every 30 days. Use this tool to re-check your competitor's keyword set as the market shifts.