ASO Analysis · M&S - Fashion, Food & Homeware
Keywords extracted from M&S - Fashion, Food & Homeware's title and developer name, scored against the rest of the Google Play index.
Google Play
13 keywords analysed
Sorted by opportunity. Niche keywords (low competitor count) are easiest to rank for. High-competition keywords need authority.
Keyword
Apps competing
Opportunity
marks
1
✨ Niche · best opportunity
spencer
1
✨ Niche · best opportunity
latest
1
✨ Niche · best opportunity
homeware
2
✨ Niche · best opportunity
sparks
2
✨ Niche · best opportunity
beauty
19
🟡 Medium
save
31
🟡 Medium
scan
32
🟡 Medium
fashion
34
🟡 Medium
shop
46
🟡 Medium
card
52
🔴 High competition
home
73
🔴 High competition
food
103
🔴 High competition
ASO recommendations
- Lead with your niche keywords. Put the lowest-competition terms above closer to the start of your title (Apple weighs the first 25 characters most heavily).
- Use medium-tier keywords in subtitles + descriptions. They have enough search volume to drive installs but still rankable.
- Avoid stacking too many high-competition terms. Generic words like "tracker" or "fitness" rarely rank without massive download history.
- Iterate every 30 days. Use this tool to re-check your competitor's keyword set as the market shifts.