ASO Analysis · Merlin Bird ID by Cornell Lab
Keywords extracted from Merlin Bird ID by Cornell Lab's title and developer name, scored against the rest of the Google Play index.
Google Play
11 keywords analysed
Sorted by opportunity. Niche keywords (low competitor count) are easiest to rank for. High-competition keywords need authority.
Keyword
Apps competing
Opportunity
answer
0
✨ Niche · best opportunity
cornell
1
✨ Niche · best opportunity
ornithology
1
✨ Niche · best opportunity
questions
1
✨ Niche · best opportunity
merlin
3
🟢 Low
bird
5
🟢 Low
snap
5
🟢 Low
record
8
🟢 Low
just
11
🟡 Medium
song
21
🟡 Medium
photo
222
🔴 High competition
ASO recommendations
- Lead with your niche keywords. Put the lowest-competition terms above closer to the start of your title (Apple weighs the first 25 characters most heavily).
- Use medium-tier keywords in subtitles + descriptions. They have enough search volume to drive installs but still rankable.
- Avoid stacking too many high-competition terms. Generic words like "tracker" or "fitness" rarely rank without massive download history.
- Iterate every 30 days. Use this tool to re-check your competitor's keyword set as the market shifts.