ASO Analysis · Microsoft Defender: Antivirus
Keywords extracted from Microsoft Defender: Antivirus's title and developer name, scored against the rest of the Google Play index.
Google Play
11 keywords analysed
Sorted by opportunity. Niche keywords (low competitor count) are easiest to rank for. High-competition keywords need authority.
Keyword
Apps competing
Opportunity
proactively
0
✨ Niche · best opportunity
detects
0
✨ Niche · best opportunity
blocks
0
✨ Niche · best opportunity
threats
0
✨ Niche · best opportunity
defender
1
✨ Niche · best opportunity
always
4
🟢 Low
protection
7
🟢 Low
antivirus
18
🟡 Medium
microsoft
20
🟡 Medium
corporation
152
🔴 High competition
online
156
🔴 High competition
ASO recommendations
- Lead with your niche keywords. Put the lowest-competition terms above closer to the start of your title (Apple weighs the first 25 characters most heavily).
- Use medium-tier keywords in subtitles + descriptions. They have enough search volume to drive installs but still rankable.
- Avoid stacking too many high-competition terms. Generic words like "tracker" or "fitness" rarely rank without massive download history.
- Iterate every 30 days. Use this tool to re-check your competitor's keyword set as the market shifts.