ASO Analysis · Norton360 Antivirus & Security
Keywords extracted from Norton360 Antivirus & Security's title and developer name, scored against the rest of the Google Play index.
Google Play
11 keywords analysed
Sorted by opportunity. Niche keywords (low competitor count) are easiest to rank for. High-competition keywords need authority.
Keyword
Apps competing
Opportunity
malware
0
✨ Niche · best opportunity
norton360
1
✨ Niche · best opportunity
powered
1
✨ Niche · best opportunity
norton
2
✨ Niche · best opportunity
nortonmobile
3
🟢 Low
virus
4
🟢 Low
protection
7
🟢 Low
antivirus
18
🟡 Medium
security
30
🟡 Medium
fast
57
🔴 High competition
scanner
98
🔴 High competition
ASO recommendations
- Lead with your niche keywords. Put the lowest-competition terms above closer to the start of your title (Apple weighs the first 25 characters most heavily).
- Use medium-tier keywords in subtitles + descriptions. They have enough search volume to drive installs but still rankable.
- Avoid stacking too many high-competition terms. Generic words like "tracker" or "fitness" rarely rank without massive download history.
- Iterate every 30 days. Use this tool to re-check your competitor's keyword set as the market shifts.