ASO Analysis · The Great Courses
Keywords extracted from The Great Courses's title and developer name, scored against the rest of the Google Play index.
Google Play
11 keywords analysed
Sorted by opportunity. Niche keywords (low competitor count) are easiest to rank for. High-competition keywords need authority.
Keyword
Apps competing
Opportunity
engaging
0
✨ Niche · best opportunity
teaching
2
✨ Niche · best opportunity
educational
2
✨ Niche · best opportunity
content
2
✨ Niche · best opportunity
experts
3
🟢 Low
great
7
🟢 Low
courses
12
🟡 Medium
videos
21
🟡 Medium
stream
30
🟡 Medium
audio
49
🟡 Medium
company
64
🔴 High competition
ASO recommendations
- Lead with your niche keywords. Put the lowest-competition terms above closer to the start of your title (Apple weighs the first 25 characters most heavily).
- Use medium-tier keywords in subtitles + descriptions. They have enough search volume to drive installs but still rankable.
- Avoid stacking too many high-competition terms. Generic words like "tracker" or "fitness" rarely rank without massive download history.
- Iterate every 30 days. Use this tool to re-check your competitor's keyword set as the market shifts.