ASO Analysis · Australian Financial Review
Keywords extracted from Australian Financial Review's title and developer name, scored against the rest of the App Store index.
App Store
16 keywords analysed
Sorted by opportunity. Niche keywords (low competitor count) are easiest to rank for. High-competition keywords need authority.
Keyword
Apps competing
Opportunity
leading
0
✨ Niche · best opportunity
flip
0
✨ Niche · best opportunity
through
0
✨ Niche · best opportunity
fairfax
1
✨ Niche · best opportunity
zealand
1
✨ Niche · best opportunity
review
2
✨ Niche · best opportunity
australian
3
🟢 Low
access
4
🟢 Low
insights
5
🟢 Low
analysis
6
🟢 Low
financial
8
🟢 Low
australia
10
🟡 Medium
news
20
🟡 Medium
business
23
🟡 Medium
digital
62
🔴 High competition
limited
476
🔴 High competition
ASO recommendations
- Lead with your niche keywords. Put the lowest-competition terms above closer to the start of your title (Apple weighs the first 25 characters most heavily).
- Use medium-tier keywords in subtitles + descriptions. They have enough search volume to drive installs but still rankable.
- Avoid stacking too many high-competition terms. Generic words like "tracker" or "fitness" rarely rank without massive download history.
- Iterate every 30 days. Use this tool to re-check your competitor's keyword set as the market shifts.