ASO Analysis · Calm
Keywords extracted from Calm's title and developer name, scored against the rest of the App Store index.
App Store
13 keywords analysed
Sorted by opportunity. Niche keywords (low competitor count) are easiest to rank for. High-competition keywords need authority.
Keyword
Apps competing
Opportunity
winner
0
✨ Niche · best opportunity
year
0
✨ Niche · best opportunity
humane
0
✨ Niche · best opportunity
relaxation
0
✨ Niche · best opportunity
award
1
✨ Niche · best opportunity
happiest
1
✨ Niche · best opportunity
center
2
✨ Niche · best opportunity
calm
5
🟢 Low
apple
7
🟢 Low
meditation
9
🟢 Low
sleep
24
🟡 Medium
world
41
🟡 Medium
technology
158
🔴 High competition
ASO recommendations
- Lead with your niche keywords. Put the lowest-competition terms above closer to the start of your title (Apple weighs the first 25 characters most heavily).
- Use medium-tier keywords in subtitles + descriptions. They have enough search volume to drive installs but still rankable.
- Avoid stacking too many high-competition terms. Generic words like "tracker" or "fitness" rarely rank without massive download history.
- Iterate every 30 days. Use this tool to re-check your competitor's keyword set as the market shifts.