ASO Analysis · ExpressVPN · Secure & Fast VPN
Keywords extracted from ExpressVPN · Secure & Fast VPN's title and developer name, scored against the rest of the App Store index.
App Store
16 keywords analysed
Sorted by opportunity. Niche keywords (low competitor count) are easiest to rank for. High-competition keywords need authority.
Keyword
Apps competing
Opportunity
blazing
0
✨ Niche · best opportunity
safely
0
✨ Niche · best opportunity
designed
0
✨ Niche · best opportunity
connections
0
✨ Niche · best opportunity
expressvpn
1
✨ Niche · best opportunity
surf
1
✨ Niche · best opportunity
ultra
2
✨ Niche · best opportunity
taps
3
🟢 Low
express
4
🟢 Low
privacy
6
🟢 Low
just
6
🟢 Low
streaming
10
🟡 Medium
security
15
🟡 Medium
fast
19
🟡 Medium
service
20
🟡 Medium
secure
22
🟡 Medium
ASO recommendations
- Lead with your niche keywords. Put the lowest-competition terms above closer to the start of your title (Apple weighs the first 25 characters most heavily).
- Use medium-tier keywords in subtitles + descriptions. They have enough search volume to drive installs but still rankable.
- Avoid stacking too many high-competition terms. Generic words like "tracker" or "fitness" rarely rank without massive download history.
- Iterate every 30 days. Use this tool to re-check your competitor's keyword set as the market shifts.