ASO Analysis · Harvard Business Review
Keywords extracted from Harvard Business Review's title and developer name, scored against the rest of the App Store index.
App Store
16 keywords analysed
Sorted by opportunity. Niche keywords (low competitor count) are easiest to rank for. High-competition keywords need authority.
Keyword
Apps competing
Opportunity
leading
0
✨ Niche · best opportunity
resource
0
✨ Niche · best opportunity
leadership
0
✨ Niche · best opportunity
years
0
✨ Niche · best opportunity
excellenc
0
✨ Niche · best opportunity
harvard
1
✨ Niche · best opportunity
industry
1
✨ Niche · best opportunity
editorial
1
✨ Niche · best opportunity
review
2
✨ Niche · best opportunity
over
2
✨ Niche · best opportunity
strategy
3
🟢 Low
insights
5
🟢 Low
practice
7
🟢 Low
management
8
🟢 Low
business
23
🟡 Medium
mobile
105
🔴 High competition
ASO recommendations
- Lead with your niche keywords. Put the lowest-competition terms above closer to the start of your title (Apple weighs the first 25 characters most heavily).
- Use medium-tier keywords in subtitles + descriptions. They have enough search volume to drive installs but still rankable.
- Avoid stacking too many high-competition terms. Generic words like "tracker" or "fitness" rarely rank without massive download history.
- Iterate every 30 days. Use this tool to re-check your competitor's keyword set as the market shifts.