ASO Analysis · Mullvad VPN
Keywords extracted from Mullvad VPN's title and developer name, scored against the rest of the App Store index.
App Store
16 keywords analysed
Sorted by opportunity. Niche keywords (low competitor count) are easiest to rank for. High-competition keywords need authority.
Keyword
Apps competing
Opportunity
helps
0
✨ Niche · best opportunity
activity
0
✨ Niche · best opportunity
month
0
✨ Niche · best opportunity
started
0
✨ Niche · best opportunity
mullvad
1
✨ Niche · best opportunity
identity
2
✨ Niche · best opportunity
only
2
✨ Niche · best opportunity
install
2
✨ Niche · best opportunity
collection
4
🟢 Low
keep
4
🟢 Low
data
8
🟢 Low
location
10
🟡 Medium
internet
13
🟡 Medium
service
20
🟡 Medium
online
47
🟡 Medium
private
75
🔴 High competition
ASO recommendations
- Lead with your niche keywords. Put the lowest-competition terms above closer to the start of your title (Apple weighs the first 25 characters most heavily).
- Use medium-tier keywords in subtitles + descriptions. They have enough search volume to drive installs but still rankable.
- Avoid stacking too many high-competition terms. Generic words like "tracker" or "fitness" rarely rank without massive download history.
- Iterate every 30 days. Use this tool to re-check your competitor's keyword set as the market shifts.