ASO Analysis · NHS App
Keywords extracted from NHS App's title and developer name, scored against the rest of the App Store index.
App Store
13 keywords analysed
Sorted by opportunity. Niche keywords (low competitor count) are easiest to rank for. High-competition keywords need authority.
Keyword
Apps competing
Opportunity
gives
0
✨ Niche · best opportunity
range
0
✨ Niche · best opportunity
smartphone
0
✨ Niche · best opportunity
aged
0
✨ Niche · best opportunity
registered
0
✨ Niche · best opportunity
tablet
1
✨ Niche · best opportunity
over
2
✨ Niche · best opportunity
must
2
✨ Niche · best opportunity
access
4
🟢 Low
simple
10
🟡 Medium
secure
22
🟡 Medium
services
33
🟡 Medium
digital
62
🔴 High competition
ASO recommendations
- Lead with your niche keywords. Put the lowest-competition terms above closer to the start of your title (Apple weighs the first 25 characters most heavily).
- Use medium-tier keywords in subtitles + descriptions. They have enough search volume to drive installs but still rankable.
- Avoid stacking too many high-competition terms. Generic words like "tracker" or "fitness" rarely rank without massive download history.
- Iterate every 30 days. Use this tool to re-check your competitor's keyword set as the market shifts.