π° Subscription Pricing Research
Pricing landscape across 2,414 apps with detected subscription tiers. Median price $11.83/mo Β· average $16.15/mo. Use this to position your own pricing.
$11.83
Median monthly price
$16.15
Average monthly price
2,414
Apps with sub data
Price distribution
$0.01 - $2.99
174
$3 - $4.99
230
$5 - $9.99
616
$10 - $14.99
523
$15 - $24.99
430
$25 - $49.99
358
$50+
78
Median by category
Use the median for your category as a baseline. 27 categories have enough subscription data to be reliable.
Category
Median
Range
Apps
Lifestyle
$30.00/mo
$2.98 β $68.39
86
Dating
$19.44/mo
$7.03 β $73.16
38
Auto & Vehicles
$18.95/mo
$13.35 β $31.61
8
Finance
$18.89/mo
$1.56 β $149.99
151
Parenting
$18.69/mo
$8.90 β $29.98
7
Sports
$17.72/mo
$1.99 β $62.91
24
House & Home
$17.30/mo
$3.99 β $39.90
3
News
$17.09/mo
$10.90 β $22.02
11
Productivity
$14.95/mo
$1.99 β $70.71
119
Health & Fitness
$14.14/mo
$1.40 β $119.99
259
Social
$14.11/mo
$1.99 β $49.99
163
Maps & Navigation
$14.11/mo
$3.45 β $86.59
33
Education
$14.00/mo
$1.02 β $84.84
216
Shopping
$14.00/mo
$0.99 β $37.75
43
Business
$12.21/mo
$2.45 β $82.10
52
Books
$11.71/mo
$3.08 β $59.98
41
Entertainment
$10.99/mo
$1.00 β $86.86
174
Art & Design
$10.93/mo
$1.99 β $51.91
13
Photo & Video
$10.62/mo
$1.99 β $89.98
60
Music
$10.44/mo
$0.58 β $58.00
61
Tools
$10.00/mo
$0.99 β $116.67
153
Travel
$10.00/mo
$2.44 β $86.86
38
Food & Drink
$9.99/mo
$2.50 β $45.69
22
comics
$9.84/mo
$2.52 β $13.71
14
Games
$8.90/mo
$1.10 β $65.13
571
Personalization
$4.10/mo
$1.21 β $26.44
48
Weather
$3.34/mo
$0.46 β $9.33
5
π Most expensive
Apps charging premium prices - usually serving willing-to-pay niches.
