π° Subscription Pricing Research
Pricing landscape across 2,407 apps with detected subscription tiers. Median price $12.00/mo Β· average $16.41/mo. Use this to position your own pricing.
$12.00
Median monthly price
$16.41
Average monthly price
2,407
Apps with sub data
Price distribution
$0.01 - $2.99
179
$3 - $4.99
222
$5 - $9.99
610
$10 - $14.99
524
$15 - $24.99
413
$25 - $49.99
366
$50+
87
Median by category
Use the median for your category as a baseline. 27 categories have enough subscription data to be reliable.
Category
Median
Range
Apps
Lifestyle
$30.00/mo
$2.98 β $68.39
86
Parenting
$22.33/mo
$8.90 β $77.41
7
Finance
$19.73/mo
$1.56 β $149.99
150
Productivity
$18.69/mo
$1.71 β $70.71
119
Auto & Vehicles
$18.63/mo
$6.31 β $61.23
8
Dating
$18.51/mo
$7.03 β $73.16
38
House & Home
$17.30/mo
$3.99 β $39.90
3
News
$17.09/mo
$10.90 β $22.02
11
Health & Fitness
$14.68/mo
$1.40 β $119.99
259
Maps & Navigation
$14.11/mo
$3.45 β $86.59
33
Social
$14.07/mo
$1.21 β $49.99
163
Education
$14.00/mo
$1.02 β $84.84
218
Business
$13.71/mo
$2.45 β $82.10
52
Art & Design
$13.21/mo
$1.71 β $51.91
13
Books
$13.00/mo
$1.56 β $72.08
41
Sports
$12.22/mo
$1.99 β $61.30
23
Shopping
$12.19/mo
$0.99 β $40.00
40
Entertainment
$12.12/mo
$1.00 β $86.86
173
Photo & Video
$10.62/mo
$1.72 β $77.39
60
Music
$10.44/mo
$0.58 β $75.05
63
Tools
$10.00/mo
$0.99 β $116.67
152
Travel
$10.00/mo
$2.44 β $86.86
38
Food & Drink
$9.99/mo
$2.50 β $45.69
22
comics
$9.84/mo
$2.52 β $19.95
14
Games
$8.90/mo
$1.10 β $65.13
568
Personalization
$4.35/mo
$1.21 β $32.39
48
Weather
$3.34/mo
$2.53 β $6.31
4
π Most expensive
Apps charging premium prices - usually serving willing-to-pay niches.
