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Review Insights · Google Play

ASOS

ASOS.com Limited · 569,224 ratings · ★ 4.7

4.7
★★★★★
569,224 ratings
5 ★
484,689 (85%)
4 ★
44,972 (8%)
3 ★
6,186 (1%)
2 ★
6,457 (1%)
1 ★
26,878 (5%)
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Top complaints - extracted from 22 negative reviews

Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.

1
"customer"
9 negative reviews mention this · 41% of all complaints
★★★★ "SCAMMERS. Refused to refund me BC the company they work with delayed the return by two weeks. 😡😡😡😡😡 Lost a customer for less than 9 euros." - Crystal Waters
2
"order"
8 negative reviews mention this · 36% of all complaints
★★★★ "app fine, asos useless. send the wrong size shoes 3 times in a row and mark you down for returning too many items, so then you have to pay for returns. next order is arriving 3 days late, cant cancel they advise to just return it (at my exp…" - leroy brown
3
"asos"
7 negative reviews mention this · 32% of all complaints
★★★★ "app fine, asos useless. send the wrong size shoes 3 times in a row and mark you down for returning too many items, so then you have to pay for returns. next order is arriving 3 days late, cant cancel they advise to just return it (at my exp…" - leroy brown
4
"service"
7 negative reviews mention this · 32% of all complaints
★★★★ "The app has serious techical issues! I paid the order on 9th June, money was debited from my bank account, the app says Payment failed! The customer service acting weird: trying to send me away to wait more days, even if it's been more than…" - B B
5
"customer service"
7 negative reviews mention this · 32% of all complaints
★★★★ "The app has serious techical issues! I paid the order on 9th June, money was debited from my bank account, the app says Payment failed! The customer service acting weird: trying to send me away to wait more days, even if it's been more than…" - B B
6
"days"
6 negative reviews mention this · 27% of all complaints
★★★★ "app fine, asos useless. send the wrong size shoes 3 times in a row and mark you down for returning too many items, so then you have to pay for returns. next order is arriving 3 days late, cant cancel they advise to just return it (at my exp…" - leroy brown
7
"return"
5 negative reviews mention this · 23% of all complaints
★★★★ "SCAMMERS. Refused to refund me BC the company they work with delayed the return by two weeks. 😡😡😡😡😡 Lost a customer for less than 9 euros." - Crystal Waters
8
"refund"
3 negative reviews mention this · 14% of all complaints
★★★★ "SCAMMERS. Refused to refund me BC the company they work with delayed the return by two weeks. 😡😡😡😡😡 Lost a customer for less than 9 euros." - Crystal Waters
9
"size"
3 negative reviews mention this · 14% of all complaints
★★★★ "app fine, asos useless. send the wrong size shoes 3 times in a row and mark you down for returning too many items, so then you have to pay for returns. next order is arriving 3 days late, cant cancel they advise to just return it (at my exp…" - leroy brown
10
"items"
3 negative reviews mention this · 14% of all complaints
★★★★ "app fine, asos useless. send the wrong size shoes 3 times in a row and mark you down for returning too many items, so then you have to pay for returns. next order is arriving 3 days late, cant cancel they advise to just return it (at my exp…" - leroy brown
11
"account"
3 negative reviews mention this · 14% of all complaints
★★★★ "The app has serious techical issues! I paid the order on 9th June, money was debited from my bank account, the app says Payment failed! The customer service acting weird: trying to send me away to wait more days, even if it's been more than…" - B B

📋 All 22 negative reviews

Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").

★★★★ Crystal Waters 7/4/2026 v5.93.0
SCAMMERS. Refused to refund me BC the company they work with delayed the return by two weeks. 😡😡😡😡😡 Lost a customer for less than 9 euros.
★★★★ leroy brown 7/2/2026 v5.94.0
app fine, asos useless. send the wrong size shoes 3 times in a row and mark you down for returning too many items, so then you have to pay for returns. next order is arriving 3 days late, cant cancel they advise to just return it (at my expense)
★★★★ B B 7/1/2026 v5.89.0
The app has serious techical issues! I paid the order on 9th June, money was debited from my bank account, the app says Payment failed! The customer service acting weird: trying to send me away to wait more days, even if it's been more than 10 working days after payment!! UPD: 1st July, I didn't receive my money back!! I've already contacted support 3 times! after 10 working days has passed
★★★★ Unaverage 6/29/2026 v5.94.0
bin mit auswahl nicht zufrieden
★★★★ plumb alexandru 6/27/2026 v5.88.0
miserable service, delayed orders. some people having no clue about their job are in customer service.
★★★★ Steve Bicknell 6/24/2026 v5.94.0
asos how can you contact them directly ????
★★★★ Colin Adams 6/24/2026 v5.93.0
Some great styles and prices from ASOS. Especially the trackee jackets. Get yourself online and order! 👍🏻
★★★★ sim p 6/22/2026 v5.89.0
says it takes Amex, tried two different Amex and would not let me complete the order.
★★★★ Julie 6/21/2026 v5.93.0
To Complicated.
★★★★ Ţitaň ËłiteŁeğenđ -ドラゴン 6/19/2026 v5.1.0
My Asos parcel arrived with the box damaged and items missing. I requested a refund for an item that was missing from my order, and instead of attempting to help me, they instead closed my account and did not help further.
★★★★ NS. 6/19/2026 v5.39.0
Rubbish service, ASOS has really gone down the toilet in the last year. A week to deliver clothes with modern days logistics is laughable, and no customer service to speak of. AI chat bots that have you going around in circles. before, I would rate them highly, but now it's 1 star. Poor
★★★★ May Hmoo 6/17/2026 v5.92.0
Difficult Return Process, Terrible Customer Service
★★★★ Charlotte R 6/13/2026 v5.91.0
Terrible Customer Support. if you need to contact them, forget about it. the website is so broken. they have regular data breaches so dont use a password you want to keep private
★★★★ T T 6/13/2026
Where's the Pride edit? Besides that, quality is really bad and a lot of it is fast fashion that lasts a few months. Overpriced on cheap products.
★★★★ Gladys Aloyomola 6/11/2026 v5.91.0
Horrible experience.My first and only order never reached.Several back and forth communication that lead to nothing except AI in- app replies and emails. Tried to get a refund in vain..scammers.Wouldn't recommend.
★★★★ Chandrakanth Dasari 6/9/2026
I never had such a worst experience with any other app the coupon code says like free next day delivery and the app place on order in standard delivery which 5 to 6 days and even the customer service don't have any option to amend the date or to cancel the order.
★★★★ Yonatan Jacobo 6/9/2026
I just uninstall the app, when you choose the country the language is chosen for you, there is not the option to have english as second language in any EU country.
★★★★ Ana Odiz 6/8/2026 v5.91.0
I have used Asos for years and am a great customer but the customer service is awful.i have been. locked out of my account for days and never receive a reset email and customer service can do nothing ...
★★★★ Oday Baddor 6/7/2026 v5.91.0
i used to always order from Asos, however, unfortunately i had to return items due to size and i applied the return 3 weeks ago and still no one picked them up nor the amount is refunded there is no customer service and no one to talk to so they can fix this basically ASOS slogan is becoming: you get what you get and good luck for you, its your problem now
★★★★★ Papi Harpy 6/21/2026
maybe if you stopped pinning clothes on the models and were actually truthful with your sizing we wouldn't all return stuff constantly xx
★★★★★ nicole coffman 6/21/2026 v5.93.0
still won't let me log in, even after updating the app
★★★★★ Paul W 6/19/2026 v5.92.0
I used to like this app, not so much these days. Always seem to be sold out of everything I like in my size and stock replenishment seems non existent.

Sentiment summary

93%
Positive (4-5★)
1%
Neutral (3★)
6%
Negative (1-2★)

✓ Strong positive sentiment - clone path is harder, users like the existing app.