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Calorie Counter by Lose It!

FitNow, Inc. · 177,051 ratings · ★ 4.6

4.6
★★★★★
177,051 ratings
5 ★
134,784 (76%)
4 ★
25,070 (14%)
3 ★
7,228 (4%)
2 ★
3,336 (2%)
1 ★
6,628 (4%)
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Top complaints - extracted from 49 negative reviews

Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.

1
"free"
12 negative reviews mention this · 24% of all complaints
★★★★ "not free." - Krisann
2
"subscription"
10 negative reviews mention this · 20% of all complaints
★★★★ "Wastes a bunch of your time with endless questions... then at the end of it OF COURSE there's a subscription charge. NOT FREE AT ALL" - Elaine Oblomov
3
"trial"
8 negative reviews mention this · 16% of all complaints
★★★★ "Canceled after trial and still got billed." - Fred Dale
4
"calories"
7 negative reviews mention this · 14% of all complaints
★★★★ "if im being honest this app made me feel worse about myself. 1,500 calories is unrealistic for me, I don't enjoy feeling like I can't enjoy food due to needing to not go over my calories goal. while I do like how to can take pictures of the…" - Salisa Rose
5
"paid"
6 negative reviews mention this · 12% of all complaints
★★★★ "Hides the fact it's a paid app until after you setup your profile and provide your email address. immediately deleted." - Shark To The left
6
"option"
5 negative reviews mention this · 10% of all complaints
★★★★ "too expensive and wish it would at least give you an option to pay monthly" - Jodi Loyola
7
"trying"
5 negative reviews mention this · 10% of all complaints
★★★★ "Can anyone recommend an app that isn't constantly trying to make you spend money and calling it a 'gift'?" - Lydia
8
"questions"
5 negative reviews mention this · 10% of all complaints
★★★★ "Wastes a bunch of your time with endless questions... then at the end of it OF COURSE there's a subscription charge. NOT FREE AT ALL" - Elaine Oblomov
9
"free trial"
5 negative reviews mention this · 10% of all complaints
★★★★ "made me do an entire profile and let me answer question after question and make a weight loss plan, then had me make an account, and THEN, AFTER all of that told me I would be on a free trial and how much the subscription costs." - Oliver McGinnis
10
"data"
5 negative reviews mention this · 10% of all complaints
★★★★ "I've used this app for like 9 years now. And I've even paid for the subscription. when I don't have the subscription the ads just get overwhelming. So I'm gonna be looking for a different way to count My calories. there should be a way to j…" - Yulia

📋 All 49 negative reviews

Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").

★★★★ Hades Nightmare 5/7/2026
im not making an account
★★★★ Salisa Rose 5/6/2026 v18.2.601
if im being honest this app made me feel worse about myself. 1,500 calories is unrealistic for me, I don't enjoy feeling like I can't enjoy food due to needing to not go over my calories goal. while I do like how to can take pictures of the food you eat but sometimes it's not accurate
★★★★ Jodi Loyola 5/6/2026 v18.2.601
too expensive and wish it would at least give you an option to pay monthly
★★★★ Shark To The left 5/6/2026
Hides the fact it's a paid app until after you setup your profile and provide your email address. immediately deleted.
★★★★ Lydia 5/6/2026 v18.2.400
Can anyone recommend an app that isn't constantly trying to make you spend money and calling it a 'gift'?
★★★★ Cheyanne Torres 5/5/2026 v18.2.601
stop changing the way the app looks. y'all keep moving things around and swapping the colors.
★★★★ Krisann 5/4/2026
not free.
★★★★ Elaine Oblomov 5/3/2026
Wastes a bunch of your time with endless questions... then at the end of it OF COURSE there's a subscription charge. NOT FREE AT ALL
★★★★ Tammy Long 5/3/2026
Horrible app
★★★★ n Li 5/2/2026 v18.2.601
Garbage, money-grubbing app. You can't easily see your daily fiber intake or change the top macros displayed unless you upgrade. DELETED!
★★★★ Juniper Reiderdai (Jun Reiderdai) 5/2/2026 v18.2.601
They recently put a very basic feature I've been using for years behind a pay wall without earning. I can no longer set my calorie budget. I will be looking for a new app soon.
★★★★ Fred Dale 5/1/2026 v17.3.202
Canceled after trial and still got billed.
★★★★ Karl Shideler 5/1/2026 v18.2.501
When connected to my Fitbit, the calories expended become wildly inaccurate to the point that I disconnected my Fitbit from the app. Paid for a premium membership to avoid ads and other nuisances. Now I keep getting pop up ads for their lifetime membership.
★★★★ Oliver McGinnis 4/30/2026
made me do an entire profile and let me answer question after question and make a weight loss plan, then had me make an account, and THEN, AFTER all of that told me I would be on a free trial and how much the subscription costs.
★★★★ Jade Forester 4/30/2026 v18.2.501
deceptive registration process and charging. Also, the math is off. If you follow a "relaxed plan" you will gain weight, not lose it. You need a more stringent plan because their math isn't right.
★★★★ Biz F 4/29/2026
Only after offering up a lot of personal information does the app inform you that you need to pay an EIGHTY DOLLAR SUBSCRIPTION to use it. False marketing is gross. Deleted it and moving right back to a free option.
★★★★ Tyler Manning 4/28/2026 v18.2.501
not creating an account, piss off
★★★★ Rita roblox Stories 4/28/2026
it has women
★★★★ Deb Johnson 4/27/2026
Not Free!! only a free trial the $79
★★★★ Yulia 4/25/2026 v18.2.501
I've used this app for like 9 years now. And I've even paid for the subscription. when I don't have the subscription the ads just get overwhelming. So I'm gonna be looking for a different way to count My calories. there should be a way to just pay for the service without it being a subscription. so due to that, i'm out 💣 also, the projected date is soooo far wrong even with all this data, I'm putting in, it's so wrong.
★★★★ TheLonelyWolf Who Howls Alone At The Moon 4/23/2026 v18.2.501
too expensive
★★★★ Sarah Pontynen 4/23/2026
only free for trial period
★★★★ Meme Simone 4/23/2026 v18.2.401
I used to love this app but now you can barely document 1 food entry without ads popping up. Sucks now over 1500 days documented.
★★★★ Brenda Meadows 4/23/2026 v18.2.401
app keeps crashing when I'm on the dashboard.. I paid for e premium and am not happy
★★★★ Gabrial Yale 4/21/2026
it leads you on, makes you go through the whole process of signing up and it turns out it is not in fact free!
★★★★ carina 4/21/2026
They charged me the full amount even after I cancelled the subscription. there was no reminders about the trail and I didnt even get to use the app.
★★★★ VR VR 4/20/2026 v18.2.400
Requires credit card before free trial, uses personal data for marketing
★★★★ Da Du 4/18/2026
Didn't even get past the introduction screens. If I wanted to play 20 questions with an AI, I'd get a different app. Who designs this App without a skip-Option for the non-essential questions? I want to count calories, not tell an AI whether I want to try Indo-Armenian food or if I want to learn how exactly calories get metabolized. Uninstalled the app after the 18th question panel or so. Add a skip button for the unimportant questions. If I want to answer them, I can answer them later.
★★★★ Matt 4/18/2026
massive sign up getting all your data then boom 7 day trial and circa £80 a year. no way sneaky!
★★★★ Hanna 4/18/2026 v18.2.400
subscription based
★★★★ malcolm sandrita 4/18/2026
ang dami pa mga tinatanong .. calories counter lang naman ang hinaganap.. ang dami pang tanong.... uninstall is the best
★★★★ Alexander Wolf 4/18/2026 v18.2.300
so do I get a refund since the app consistently is logging infi multiple times and showing me burning say, over 1371 calories in a single day from exercise? and logging way more steps. not double, just almost double. i spent a week in contact trying to fix it only to find out it's a known issue that you've yet to fix? and I tried to turn off adding burned calories. I don't want to eat those calories. Today I went to bed with a 1750 deficit. what?
★★★★ Matt Faraday 4/16/2026 v18.2.300
Had to reset my phone and despite being logged in on the app it's lost days worth of data. web version is garbage and unmaintained. swear I paid for lifetime subscription it says it expired, what a joke , switching to an alternative now. after it lost my data, you lost me.
★★★★ Linda Moore 4/15/2026 v16.6.301
this was a great app until the latest update. it doesn't make any sense . I'm a premium member but I will be canceling unless you give me and other users the option to revert to the previous
★★★★ Kim 4/15/2026 v18.2.300
The unskippable popup questionnaires are unbearable, uninstalling.
★★★★ A M 4/13/2026
7 day free trial then it's $80.
★★★★ George Mitchell 4/13/2026
After entering quite a few questions to set up goals and a plan and they've got all your data they tell you it's a trial. I deleted my account immediately. be sure to review prices and make sure this is a program you wish to purchase. It looks very thorough but not what I was looking for.
★★★★★ Kris Bradbury 5/5/2026 v18.2.601
This WAS my favorite app for my diet journey. And the old version deserves 5+ stars. I have the paid version. But I installed the update a couple of days ago and it totally sucks! If you have this app and like it DON'T install the update. It is NOT nearly as easy to use, especially when trying to mark finished logging for the day. You gotta hunt for that now. I will be seeking a different app for my weight loss journey, even though I paid for a year's membership.
★★★★★ Meg Swanson 5/3/2026
This app was great even it tracked calories, macros, and exercise. i just downloaded it again and uninstalled it quickly. it does not respond to the system font size. it doesn't work with a screen reader. and there are far too many things in the screen now that I don't care about. I just want simple. Going back to free would also be a plus.
★★★★★ Ryan 4/30/2026
asks way too many questions for startup. I got about 40 questions in and it was not done. i appreciate what its trying to do but it got way too involved. I just want something simple to log my food.
★★★★★ Deanna Gomes 4/28/2026
Must have a subscription
★★★★★ Christe Haynes 4/23/2026
this is not free
★★★★★ Sami 4/23/2026 v18.2.501
it would be great if they can get accurate step counting working. even with jumping through all the hoops of connecting it to health connect so it will sync with aamsung health, it still doesn't get accurate step count. too bad because I love the other features but I am canceling my subscription
★★★★★ Kiara 4/23/2026 v18.2.401
Edit to add: Contacting customer support did not accomplish anything other than making me want to take another star off. Pros: decent catalog of foods, app layout is structured well and easy to use. Cons: step tracker is not accurate and under counts steps, the shortcut to "add yesterday's meal" suggests previous days dinners for lunch and previous days lunches for dinner which is really inconvenient
★★★★★ Mattie Guzmán-Esche 4/23/2026 v18.2.501
I can't get information about the subscription types. All I can ever find is the yearly subscription, they shove that into your face. So for now I guess I won't be subscribing.
★★★★★ Rogue Talon 4/23/2026 v18.2.401
App assumes I have a textbook lifestyle of a single job with weekends off and in no way does the program fit in to a single day of my week. 2 stars because the initial list of identifying questions had shown me this was not going to be successful.
★★★★★ spineyswordfish 4/22/2026 v18.2.401
I've used the app in the past and liked it. not a fan of being pressured to sign up for a free trail to even start using the app. Either you offer a free app or you don't.
★★★★★ Josh Spitz 4/20/2026 v18.2.400
I used to love this app and have been using it for over 5 years. I would have given it 5 stars until recently. The interface has changed for the worse but what takes the cake is now they r even trying to scam members that bought lifetime passes by saying they wanna give u gifts. if you follow the link its just ads.
★★★★★ Orrin Bare 4/17/2026 v18.2.300
I've been using it wrong for a long time. it's great that foods can be crowd sourced but with no option to report inaccurate entries, it becomes clogged with useless ones. My final straw, I've been logging an artificial sweetener every day for years and thought I was doing well, but just today realized by that it wasn't even close to what the bag says. I understand that sometimes there is variations but this was WAY off. there wasn't an official one so I had to rely on a crowd sourced one.

Sentiment summary

90%
Positive (4-5★)
4%
Neutral (3★)
6%
Negative (1-2★)

✓ Strong positive sentiment - clone path is harder, users like the existing app.