Review Insights · Google Play
Emma - Budget Planner Tracker
Emma Technologies LTD. · 9,034 ratings · ★ 4.3
4.3
★★★★★
9,034 ratings
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Top complaints - extracted from 66 negative reviews
Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.
1
"subscription"
20 negative reviews mention this · 30% of all complaints
★★★★★ "tracks your subscriptions but also adds one as it's a subscription service itself" - George Mould-Armstead
2
"bank"
14 negative reviews mention this · 21% of all complaints
★★★★★ "It's a good app but it just seems useless. I'm already tracking everything myself. This app just wants me to pay them for simple checks that your bank apps can do. For free. For an app that's promoting saving money you have to spend more to…" - Kyle
3
"money"
14 negative reviews mention this · 21% of all complaints
★★★★★ "It's a good app but it just seems useless. I'm already tracking everything myself. This app just wants me to pay them for simple checks that your bank apps can do. For free. For an app that's promoting saving money you have to spend more to…" - Kyle
4
"free"
13 negative reviews mention this · 20% of all complaints
★★★★★ "Do not bother, on sign up Emma constantly tries to get you to sign up for a free trial. What a waste of time" - Sam Moody
5
"subscriptions"
11 negative reviews mention this · 17% of all complaints
★★★★★ "tracks your subscriptions but also adds one as it's a subscription service itself" - George Mould-Armstead
6
"trial"
9 negative reviews mention this · 14% of all complaints
★★★★★ "Do not bother, on sign up Emma constantly tries to get you to sign up for a free trial. What a waste of time" - Sam Moody
7
"account"
9 negative reviews mention this · 14% of all complaints
★★★★★ "Used to use this to track my subsciptions and regular outgoings, this and most other features now sit behind an over-priced paywall. Basic account is absolutely pointless - use Snoop instead." - Coffeepond
8
"budget"
7 negative reviews mention this · 11% of all complaints
★★★★★ "constantly trying to get you to upgrade. if I had any money do you think id be using a budget app." - cd91x
9
"cancel"
7 negative reviews mention this · 11% of all complaints
★★★★★ "sure it's a good idea but not for me. constantly trying to get you To upgrade.. constantly trying every way for you to not cancel." - bryan jowett
10
"doesn"
7 negative reviews mention this · 11% of all complaints
★★★★★ "Not the miracle app it claims to be. Very average features on the free app. The app doesn't streamline or assist in budgeting or analysis any more than a pen and paper would. It still requires you to input all your spending to categories in…" - Dominic Newbold
📋 All 66 negative reviews
Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").
Do not bother, on sign up Emma constantly tries to get you to sign up for a free trial. What a waste of time
didn't want to sign up now can not get it off my phone I don't want this app or to be signed in to any payments for something I'm not going to use if I'd have known it was a payment app I wouldn't have downloaded it
What a scam. signed up for a trial and next thing I know they've rinsed me for £83.99 without any reminder at all. AVOID.
constantly trying to get you to upgrade. if I had any money do you think id be using a budget app.
tracks your subscriptions but also adds one as it's a subscription service itself
Horrible app, paywall to use, the app is confusing, full of pop ups giving you discounts and things you'll never use.
Used to use this to track my subsciptions and regular outgoings, this and most other features now sit behind an over-priced paywall. Basic account is absolutely pointless - use Snoop instead.
as im setting up it asks what bank i primarily use which made me suspicious so i looked at the reviews and found out its a scam
are you literally having a laugh! you want me to give you my banking app log on details! no chance and I just read another review that you took £83 out of someone's account! jog on!!
not worthy. Just another subscription.
Does not live up to the advert. constant upsell and slow set up. Waste of my time.
Did companies learn nothing from the Amazon Illiad Pattern / Dark Pattern Lawsuit? Your process is illegal. Truly predatory subscription cancelation process. Took at least 10 steps, filled with friction, speak to our team steps, unclear progression based on what you selected for the cancelation reason, several cost reduction upsells, and even after declining 50% off, then 70% off, I still had more steps to keep telling the solution that I didn't want to keep the subscription.
I subscribed to the free version, then they took £83
Can't sign-up/sign-in Says to enter my phone number, which I do & it says this number is blocked, but the number it displays that's blocked is not the number I entered, not my number
budgeting app that tells you how poor you are then randomly charges you £83. No reminders, no warnings, no email, so ironic that it didnt come up in the app, a budgeting app! I didnt sign up for that. So now I have no budget for the may half term with 2 kids 🤣 what a joke. when I went to get a refund they have like 10 pages to try and trick you again. total scam.
feeling that I had to abandon the app after maybe half a years use. it was quite awkward not feeling that I understand finances particularly it seemed to confirm that I had no money feeling that I struggled with it and it was keen to help me make savings and buy investments but I didn't really have any money to save or invest
7 day trial (too short) but you have to commit to a plan before you continue. Yes you can cancel but why do it that way? They're hoping you forget to cancel. Apr 26: still can't find the free option. Deleted again! Way too many clicks to do anything, and there must have been 10 required to delete the account. Don't forget to disconnect your accounts first! May 26: I went back again. Only two accounts allowed on the free plan!
be carefully downloading this app they've been robing me for weeks luckily I checked my bank statements £1 here 1.18 there countless 3p all added up quick pluss they tried for £170 but luckily it wasn't in my account I dont believe its the people who own the app but definitely someone who works within all money been sent to a offshore account and changed in to different currency giving me nonstg fees
If you like getting push notifications to upsell their premium memberships and enjoy navigating the minefield of instant membership purchase buttons whilst trying to use the free version then it's a decent enough app, though nothing that online banking doesn't already provide.
Blatant false advertising. The ad i saw stated that they could cancel subscriptions on our behalf just with a click. Nothing of the sort. it will show you them but it cannot adjust or cancel them, you still have to do it yourself. I do not trust this app if it can lie about the main claim they make.
Absolute garbage. Its not for 'budgeting' they want to sell you stuff and you can only budget once it's gone out! Cannot input a mortgage properly, the single biggest outgoing anyone will have. Cannot link to trading 212 to accurately track investments. Its a middle man app for loans, deals, money off and ironicly cost £9.99 a month for it all 😂 No ta
The app bombards me with constant reminders of how destitute I am.
Total rip off. So far, every notification has been a mirror image of free information from my own bank. I paid a lot for this app and now they're offering a pro version for even more.
Tried to charge me £83.99 for the premium version without my consent. Wasn't very helpful qhile I had it.
pointless rubbish
7 day trial,i removed this app on day 5, cancelled this app and subscription, and its charged me £83.00. This App didn't say how much a subscription was, as i cancelled it, and there was nothing on the app saying how much it cost, or saying that it cost anything, I will be speaking to my Bank.
Awful app makes you want to pay for subscription. doesn't do as it says like show you your subscriptions. Not easy to cancel and very complicated app. won't use this again
app charged me for a whole year after a few days trial i didnt even use it once it didnt even say how many subscriptions i had!
expensive and after cancelling the free trial it still tried taking 80 odd quid out of my bank
cant do anything without a subscription!!
I felt like the adverts on social media showing Emma showing you how many subscriptions you have are false advertising. To set it up, you have to go through all your bank accounts, PayPal etc, and connect them all, and then after all that - it doesn't show you your subscriptions! Not whilst you're on the one week free trial - you have to be on the premium version. All the stuff I saw is free on Snoop, so why would I pay? I uninstalled it and checked my subscriptions myself. Clickbait.
might actually be useful or helpful if it supported my bank but the App doesn't so that was a waste of time even bothering with lol
Fake, won't show you nothing more than bank app
The app instantly tries to extract money from you. no where can I see subscriptions like it implies on its social media adverts. awful app.
will connect you bank account and then tell you to subscribe at a cost it never mentioned a payment to me and when trying to get out. it sent me to the page so I do not know if they linked me to the free 7 day trial but if you charge me in 7 days I will be angry as you say you'll save people money when infact your drawing people in and trapping them!!
remember to cancel the subscription after the free trial, or they'll charge you almost £90 for a non-refundable subscription to an app that really isnt worth the money.
any app that needs more than 5 "yes I'm sure I want to cancel my subscriptions" to be pressed in order to do so can get in the bin. offering me the subscription for 50%, and then 70% off as the last two automated options was just the final sign that I'll never use it again and regret giving a company like that one months subscription.
expensive for a financial app that does few things (at least things i use) more then a banking app. Prices need to drop like 50% even to be co considered, given that majority of things i use is already baked into the banking app. Edit prices need to drop by like 1/4. Way too expensive for a simple budgeting app that lacks family features.
it doesn't tell you that it charges a monthly fee until you have already linked your bank accounts.
dont waste your time, useless app. basically just shows u your transactions and also somehow calculated that i make 9000 a month which is far from true. this a very very bad app that just wants your money
useful, but super unclear about what you are paying for. despite paying £42 a month I'm not able to create custom categories. There is no clear indication on the app that this is being a further paywall, yet it keeps redirecting me to a screen to upgrade my subscription. that should be included in the subscription I have, and it all should be clearer. I personally find apps that make subscriptions this difficult really negative to use. edit: downgraded to 1 star after finding more hidden paywall
sly, connect your bank account then tells you it's a subscription service. sly.
The ad said to help with subscriptions so was like yep yet they want a subscription. Last thing I want is another one. Also just to mention the subscription for this is yearly and it clearly states this if you read it.
absolute rubbish, tallies up to get information it uses for third parties. It doesn't even recognise your subscriptions and even when it recognises one you still have to use the main channels to cancel the subscription. it will not cancel subscriptions or do anything you don't already do. it's a waste of time and good marketing
Potential to be such a good app but their incessant need to advertise their subscription plans and promos are irritating, predatory and enough to uninstall this app.
Emma wants to save you money, by charging you more money! an incredible opportunity for any idiot who can't manage their own finances. if you have subscriptions you aren't managing, dont take out another subscription with Emma 🤣
I can't get rid of the subscription fast enough. I already have a decent budget tracker that costs much less. I deleted the Emma Budget planner tracker to assess it and it didn't match the ease and versatility of my current provider. I am a veteran and state pensioner who needs budget carefully. Emma Budget planner tracker demands £84 and I don't feel that it's worth it.
Have 2 pay 2 use it so it wood be another subscription
poor information before allowing subscription.
Everything is premium and needs payment. Not worth it.
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Sentiment summary
82%
Positive (4-5★)
1%
Neutral (3★)
17%
Negative (1-2★)