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Review Insights · Google Play

H&M

H&M · 1,020,882 ratings · ★ 4.8

4.8
★★★★★
1,020,882 ratings
5 ★
916,835 (90%)
4 ★
65,514 (6%)
3 ★
15,111 (1%)
2 ★
6,848 (1%)
1 ★
16,481 (2%)
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Top complaints - extracted from 33 negative reviews

Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.

1
"option"
4 negative reviews mention this · 12% of all complaints
★★★★ "It doesnt have an English language option if you are in Hungary, doesnt support google translate, i can probably use it for practicing my Hungarian. Also even after having a membership it doesn't log your in store purchases, in 2026 these a…" - Ila Juyal
2
"customer"
4 negative reviews mention this · 12% of all complaints
★★★★ "Worst experience returning jeans. Even after calling H&M customer service, the issue has not been resolved. They assured a call within 24 to 48 hours, and nobody called. If there's an option for zero stars, I would give that." - Neha Merlin Jose
3
"service"
4 negative reviews mention this · 12% of all complaints
★★★★ "Worst experience returning jeans. Even after calling H&M customer service, the issue has not been resolved. They assured a call within 24 to 48 hours, and nobody called. If there's an option for zero stars, I would give that." - Neha Merlin Jose
4
"refund"
4 negative reviews mention this · 12% of all complaints
★★★★ "I returned an item and didn't receive a refund. I got an email acknowledging they received the item and I would get my money back within a few days, but I never did." - Alex G

📋 All 33 negative reviews

Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").

★★★★ Mira George 6/24/2026 v26.22.0
very bad app not working always there is a problem while im checking out to pay
★★★★ Ila Juyal 6/23/2026 v26.22.0
It doesnt have an English language option if you are in Hungary, doesnt support google translate, i can probably use it for practicing my Hungarian. Also even after having a membership it doesn't log your in store purchases, in 2026 these are basic features in an application which this doesn't have
★★★★ Neha Merlin Jose 6/23/2026 v26.22.0
Worst experience returning jeans. Even after calling H&M customer service, the issue has not been resolved. They assured a call within 24 to 48 hours, and nobody called. If there's an option for zero stars, I would give that.
★★★★ Alex G 6/21/2026 v26.22.0
I returned an item and didn't receive a refund. I got an email acknowledging they received the item and I would get my money back within a few days, but I never did.
★★★★ Abhimhanyu Vijayaraghavan 6/20/2026 v26.22.0
Horrible UI and poor responsiveness. App is not at all smooth and convenient to use. Tech team could hire better people. Scrolling down after checking out each item from wishlist/ cart is such a pain.
★★★★ A S 6/20/2026
useless delivery tracking. there are statuses "sent" and "delivered", but there is no status "ready for pickup". so I need to check email to know when to go to the post office, 2 days package is in post office but app status is "sent" :(
★★★★ Nikki Sri 6/19/2026 v26.22.0
not able to change my location despite changing the country on the play store and clearing the cache.
★★★★ Mahi Garg 6/18/2026 v26.22.0
showing prices in dollars (in India) with no option to change it
★★★★ emos rasowy 6/18/2026
weźcie ogarnijcie tą aplikację dosłownie czegoś nie ma to mi to usuwa z koszyka a nie mogę tego później znaleźć bo dodając do koszyka usuwa z ulubiony h XDDDDD
★★★★ Konda Abhinav 6/17/2026 v26.22.0
I don't like this app because I can't change the currency,i tried num.of time
★★★★ Aditi 6/17/2026
not good
★★★★ Achievers Club 6/16/2026 v26.22.0
good product
★★★★ Petar 6/16/2026 v26.22.0
Problem sa placanjem online
★★★★ Sunitha M B 6/16/2026 v26.22.0
worst customer experience. problems with payment. unable to use my bank app
★★★★ Bhuu 6/15/2026 v26.22.0
What a disappointing experience. Why is the region locked? People move to different countries for work, study, or personal reasons, and the app becomes practically unusable when they do. A global brand should provide a smoother account and region transition process. In its current state, the application is not very useful for customers who relocate internationally.
★★★★ Liyana JD 6/15/2026 v26.22.0
card payment option did not work
★★★★ Poorvi Patil 6/14/2026 v26.22.0
worst service they won't product good product as in image and no refunds till now. very disappointed
★★★★ Stephan Osterfeld 6/13/2026 v26.22.0
"Es gibt bereits ein Konto mit dieser E-Mail Adresse in einem anderen Land" a) gibt es nicht und b) selbst wenn: wie kann man, seinen Kunden verwehren, in mehreren Ländern einzukaufen?
★★★★ Saurabh Verma 6/12/2026 v26.22.0
app thoda simple banao, pata nhi kya app banaye ho tumhi ko bas samjh me aaye kya, na koi details hain customer ki, meri I'd pehle bhi bann chuki hain aur maine purchase bhi kiya tha, uska koi track record hi nhi hain, na login kar pa rha, email type karna pada, new password banana pada jabki meri I'd already bani hui thi, sharafat se app ko natural design karo tabhi customer shopping kar payenge, paisa paani ki tarah baha do, par chiz badhiya rakho, did you guys get that what am trying to say.
★★★★ Mona Lisa 6/10/2026 v26.20.0
i didn't receive my refund for return denim
★★★★ Suzie Marahalan 6/6/2026 v26.20.0
The shopkeepers and the security in H&M Cornavin were so damn horrible!! They treated us very bad!!!
★★★★ Sabeha S 6/4/2026 v26.22.0
item was on sale online, but regular price in store. I had to purchase on line and pick up in store the next day as they're in store price was different. They need to do better with their ridiculous policies!
★★★★ Grise Glaverno 6/3/2026 v26.22.0
won't open...no English language...
★★★★ Sadhana Rai 6/1/2026
useless app ever..very very disappointed app... don't order from this app....
★★★★ G Berg 5/31/2026
30 - 45 day's to get a refund is ridiculous! Never buying again.
★★★★ David Reynolds 5/28/2026 v26.20.0
The search function is horrible. If I want to search for glass cups it doesn't find them, it will show earnings. if I click to shop in Home, there's no way to sort by sub category. Useless.
★★★★ Nani Bagang 5/28/2026 v25.50.0
this app sucks and the service sucks too. their designs and quality sucks too do not trust the pictures they're just studio lights and editing skills and then you apply for a return and trust me on this you'll never get your refund back instead they'll keep asking you to wait and once the waiting period is done they'll ask you to contact the bank manager because they don't want to give you your money back. y'all are thieves keep sucking up other people's money.
★★★★ Javier Chandia Kremer 5/28/2026 v26.20.0
Yesterday it was very difficult to pay, it kept me in a loop to verify my identity, I tried with debit card and paypal. Today finally I could pay using Paypal but it was a nightmare I visited a H&M shop in Ealing Broadway trying to order from there but they can't do anything, they said I need to contact customer service.
★★★★ Seryna Murray 5/26/2026 v26.20.0
doesn't work at all
★★★★ Eden 5/25/2026 v26.20.0
die app lässt mich meine Postleitzahl nicht angeben weil die debkt das ich in der uk bin (mein Handy ist auf Englisch eingestellt aber keine vpn an) dies lässt sich nicht mehr umstellen!!
★★★★★ Karina Lafontant 6/23/2026 v26.22.0
slow app
★★★★★ Noklem Gangsa 6/8/2026 v26.22.0
nice
★★★★★ Jone B 6/5/2026 v26.22.0
Frequent bugs in this app, quite frustrating.

Sentiment summary

96%
Positive (4-5★)
1%
Neutral (3★)
2%
Negative (1-2★)

✓ Strong positive sentiment - clone path is harder, users like the existing app.