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Review Insights · Google Play

Iceland Bonus Card

Iceland Foods Ltd · 19,022 ratings · ★ 4.0

4.0
★★★★★
19,022 ratings
5 ★
12,013 (63%)
4 ★
1,001 (5%)
3 ★
3,003 (16%)
2 ★
0 (0%)
1 ★
3,003 (16%)
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Top complaints - extracted from 41 negative reviews

Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.

1
"card"
16 negative reviews mention this · 39% of all complaints
★★★★ "inable to get a bpnus card" - george harbisher
2
"bonus"
10 negative reviews mention this · 24% of all complaints
★★★★ "doesnt let u link bonus card or make new one. been trying for days and just getting error" - Beth Tock
3
"bonus card"
9 negative reviews mention this · 22% of all complaints
★★★★ "doesnt let u link bonus card or make new one. been trying for days and just getting error" - Beth Tock
4
"iceland"
7 negative reviews mention this · 17% of all complaints
★★★★ "worst shopping app on the market period, it's bad !!! this app continuously crashes, bugs out, who ever programmed this junk app, I suggest Iceland's tries to find a real programmer who knows how make shopping apps. it is unusable" - Donald duck Freaks or nature
5
"getting"
5 negative reviews mention this · 12% of all complaints
★★★★ "doesnt let u link bonus card or make new one. been trying for days and just getting error" - Beth Tock
6
"keeps"
5 negative reviews mention this · 12% of all complaints
★★★★★ "the app is bugging out it keeps asking if I've got everything I need and won't let me order anything." - skarin gamer
7
"order"
5 negative reviews mention this · 12% of all complaints
★★★★★ "the app is bugging out it keeps asking if I've got everything I need and won't let me order anything." - skarin gamer
8
"give"
5 negative reviews mention this · 12% of all complaints
★★★★★ "I would give this app more stars if my bonus card would work on it. As it won't load up on the app while using the app. it says there's a problem and to try again later. This has been going on for a while now. I even uninstalled the app and…" - Dawne78 Glasgow

📋 All 41 negative reviews

Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").

★★★★ Donald duck Freaks or nature 5/5/2026 v1.8.3 (5c6121c)
worst shopping app on the market period, it's bad !!! this app continuously crashes, bugs out, who ever programmed this junk app, I suggest Iceland's tries to find a real programmer who knows how make shopping apps. it is unusable
★★★★ george harbisher 5/3/2026 v1.8.3 (5c6121c)
inable to get a bpnus card
★★★★ Beth Tock 5/1/2026 v1.8.3 (5c6121c)
doesnt let u link bonus card or make new one. been trying for days and just getting error
★★★★ Martin Dickson 4/28/2026
Can't add a bonus card, useless.
★★★★ H 001 4/27/2026 v1.8.3 (5c6121c)
whats the issue with getting a bouns card ive tried on google and the app
★★★★ Tommy James 4/25/2026 v1.6.0 (a400db6)
worthless unless u put money on it
★★★★ Jessica Doubleday 4/25/2026 v1.8.3 (5c6121c)
randomly unlinks my bonus card and there is no way to see the number to link it back
★★★★ Billy Riordan 4/19/2026 v1.8.3 (5c6121c)
the app and or website has never worked for me everyrime there is some sort of problem that ends the entire shop logs out of your account randomly while shopping, missing connections constantly removing items without any say so just a truly terrible app plus the price increase is making hard to believe Iceland is even worth it any more
★★★★ Boo Lewis 4/16/2026 v1.8.3 (5c6121c)
unable to use as cant install bonus card
★★★★ Stephen Annand 4/16/2026
app never works need updating and all problems fixing
★★★★ Michael Harrild 4/15/2026 v1.8.3 (5c6121c)
can't even get a card
★★★★ Heather Major 4/11/2026 v1.8.3 (5c6121c)
Diabolical service did online shop on Friday paid for same day delivery £4.50. Told it would be delivered between 2.30 4.30pm.it wasn't was told they tried but nobody was in lies we were in all day I spoke to them today waiting on Iceland phoning me with a time and day
★★★★ Tame270hades YT 4/3/2026 v1.8.3 (5c6121c)
absolutely appalling, I order some stuff to be delivered every month, and for the last few months, quite a few items have not been delivered, and I get a small refund, yet the refund is nowhere near the amount I paid for the items that didnt show up, I give it one more months use, if it doesn't improve, id say to swap to asda or tescos, might be a little pricier but at least they are reliable!!!!!
★★★★ Skipper 4/2/2026 v1.8.3 (5c6121c)
Ordered 12 items, only had 6 in stock. Multi-buy cancelled. What a nightmare.
★★★★ Heidi R 4/1/2026
im disgusted with Iceland my last order on Saturday came& all the food was warm and defrosted i made the driver aware he just muttered sorry & raced of. my whole order binned. I have a serious auto immune condition I need to be extra careful with food. I made an immediate complaint it took a while before I even had a response and the response was seriously lacking. as each day passes they are stretching it out im getting more and more upset. I had to do another food shop.im still out of pocket.
★★★★ Karen Sims 3/31/2026 v1.8.3 (5c6121c)
can't change bank card details
★★★★ Peter Fisher 3/30/2026 v1.8.3 (5c6121c)
Found it impossible to negotiate
★★★★ Lindsay 3/25/2026 v1.8.3 (5c6121c)
since update my bonus card is no longer available and also wont let me get another one
★★★★ christian antiri 3/24/2026
Too early
★★★★ linda dyke 3/24/2026 v1.8.3 (5c6121c)
unable to get into the app
★★★★ Jenny Hamer 3/23/2026 v1.8.3 (5c6121c)
rubbish wont let me in the optional bit and cant get my bonus number have tried for weeks. orders no probs but wont give me the card deals please sort this there is something wrong somewhere!!!!
★★★★ P. F. 3/18/2026 v1.7.8 (7ee1de2)
absolutely terrible. it doesn't load. it has bugs. it's janky..maks shopping and absolute nightmare to the point to give up and go Tesco.
★★★★ William Cameron 3/16/2026 v1.8.3 (5c6121c)
Absolutely horrific Customer Services, (Not instore) first started shopping with Iceland over 25 years ago and primarily because of the friendly Customer Service which stood well above all the Larger Branded stores. Oh how it has changed!!!
★★★★ Steve Clift 3/14/2026 v1.8.3 (5c6121c)
Constantly forgets where it is and what your trying to do.
★★★★ Alan Hewlett 3/13/2026 v1.7.8 (7ee1de2)
Doesn't work, keeps saying bonus card isn't linked
★★★★ joseph Owens (GhostlyJoey) 3/4/2026 v1.8.3 (5c6121c)
used to be able to order, used to show a timetable for day and time you want to book, could even book days in advance. but now it just says "No times slots available try again later" thats it. thought waiting a few days that it would be fixed. nope, still the same.
★★★★ Personal Information 3/2/2026
there just tracking what you buy with these style cards.
★★★★ Tracey Halford 3/1/2026 v1.8.3 (5c6121c)
cant add money to bonus card on app. Tried lots of times. Deleted cache. Restarted phone, all the usual things but just keep getting this message "We had some trouble connecting to our payment systems. Please try again later." Please sort this out.
★★★★ Biju Abraham 2/27/2026 v1.8.3 (5c6121c)
Waste and useless app. card barcode is not working. Totally useless app.
★★★★ Thelma Legge 2/24/2026
Miserable can't get the app to work might as well give up
★★★★ Joan Bishop 2/20/2026 v1.8.3 (5c6121c)
won't let me use the app without a card which I don't have, try to answer no card but nothing
★★★★★ skarin gamer 4/30/2026 v1.8.3 (5c6121c)
the app is bugging out it keeps asking if I've got everything I need and won't let me order anything.
★★★★★ jason hughes 4/28/2026 v1.8.3 (5c6121c)
constant problems with this app ,today it says there im out of any stored catchment for delivery, ive been using Iceland for over a year and its only 5 miles from me , also it keeps saying checking order whenever I try to add things to my basket stopping anything being added, and I cant book a delivery slot
★★★★★ Geo Bro 4/19/2026 v1.8.3 (5c6121c)
Quite useful but seriously flawed. Frequently freezes when in store leading to delays at the checkout. Does not list anything like all products available. The home page keeps flicking to the next promo before you finish reading the current one. But PLEASE Iceland add a toggle switch so those of us who don't shop on line can see the deals for regular shoppers!
★★★★★ Dawne78 Glasgow 4/15/2026 v1.8.3 (5c6121c)
I would give this app more stars if my bonus card would work on it. As it won't load up on the app while using the app. it says there's a problem and to try again later. This has been going on for a while now. I even uninstalled the app and reinstalled it and it still says the same thing when I try to bring up my bonus card 😞
★★★★★ Colin Rance 3/30/2026 v1.8.3 (5c6121c)
Download the app to get bonus card and it just says something went wrong. Needs fixing because I tried getting a card in store and was told only available through the app. How can you get the 10% discount for over 60 if your app doesn't work and can't produce a card. Totally useless.
★★★★★ Norman Mohamed 3/16/2026 v1.8.3 (5c6121c)
Just realised that online deliveries from supermarkets use this to get rid nearly out of date stock. Just got 10 chicken breast but need to eat them all in 24 hours. So sad hopefully this might help.
★★★★★ June Gregory 3/14/2026 v1.8.3 (5c6121c)
cannot download app to phone
★★★★★ michael cahill 3/8/2026 v1.8.3 (5c6121c)
slow and very buggy not good
★★★★★ Angela 3/7/2026 v1.8.3 (5c6121c)
very slow app
★★★★★ Andrew Gray 2/28/2026 v1.8.3 (5c6121c)
can't get on the app since update keeps coming up with access denied

Sentiment summary

68%
Positive (4-5★)
16%
Neutral (3★)
16%
Negative (1-2★)

⚠ Mostly positive but real complaints exist - opportunity if you fix the top 2-3 issues.