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Review Insights · Google Play

ITVX

ITV PLC · 156,427 ratings · ★ 4.0

4.0
★★★★★
156,427 ratings
5 ★
101,615 (65%)
4 ★
15,563 (10%)
3 ★
0 (0%)
2 ★
7,781 (5%)
1 ★
31,240 (20%)
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Top complaints - extracted from 58 negative reviews

Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.

1
"watch"
16 negative reviews mention this · 28% of all complaints
★★★★ "This app is the worst app of all the streaming services. It continually crashes , it continually plays ad after ad after ad. It doesn't cast correctly to the TV without playing the same ad over and over. it doesn't remember where you are in…" - J Whileman
2
"live"
11 negative reviews mention this · 19% of all complaints
★★★★ "still lacks basic features -like rewind for live streams. lazy and frustrating app. obviously full of ads" - Cassia Crichton
3
"doesn"
9 negative reviews mention this · 16% of all complaints
★★★★ "doesnt work. it asks for the pin to log in and stays on the same page." - Andrew Taylor
4
"world"
8 negative reviews mention this · 14% of all complaints
★★★★ "Dreadful. Casting crashes constantly - has done forever. I've had this app on both iOS and Android and the same bug persists. It let me down during the Qatar World Cup, and here we are 4 years later, it's letting me down again. If a media a…" - Liam Joyce
5
"adverts"
7 negative reviews mention this · 12% of all complaints
★★★★★ "FAR TOO MANY ADVERTS. MUCH TO MUCH FOR PREMIUM. ONLY NEEDS TO BE £1.99 AT MOST , OR YOU WILL LOSE OUT ITV. VERY DIFFICULT TO FIND THE SOAPS AND THEN WHEN YOU DO , YOU GET THE 1960'S EPISODES.TOO MANY BUFFERING TIMES. SPOILT THE FILMS. JUST …" - Anthony Ramsay
6
"work"
6 negative reviews mention this · 10% of all complaints
★★★★ "doesnt work. it asks for the pin to log in and stays on the same page." - Andrew Taylor
7
"every"
6 negative reviews mention this · 10% of all complaints
★★★★ "I really wish you would stop forcing me to upgrade. It seems to be everytime I turn the machine on!" - Catherine Morgan

📋 All 58 negative reviews

Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").

★★★★ David 6/26/2026 v17.11.1
useless spastics!! Do us all a favour and die!!
★★★★ Golden Hornet 6/26/2026 v17.10.0
Uses way too much data and no option to reduce streaming resolution.
★★★★ Andrew Taylor 6/26/2026 v17.11.1
doesnt work. it asks for the pin to log in and stays on the same page.
★★★★ Cassia Crichton 6/26/2026 v17.11.1
still lacks basic features -like rewind for live streams. lazy and frustrating app. obviously full of ads
★★★★ Tim Haigh 6/26/2026 v17.11.1
What a rubbish app. You can't pause the program to nip away or forward wind, totally rubbish
★★★★ J Whileman 6/26/2026 v17.11.1
This app is the worst app of all the streaming services. It continually crashes , it continually plays ad after ad after ad. It doesn't cast correctly to the TV without playing the same ad over and over. it doesn't remember where you are in the episode, it takes you back to the beginning. However if you finish an episode and what to rewatch it, you can't do that either as it wants you to move straight on to the next episode. In summary this app is utterly totally useless. Don't bother using it.
★★★★ Mark Howser 6/26/2026 v17.11.1
dose not work on my tablet use to work very well hope they will fix this soon
★★★★ A Google user 6/25/2026 v17.10.0
buffering frequently just to play more adds.
★★★★ Georgina Baker smith 6/25/2026 v17.11.1
does not work
★★★★ Liam Joyce 6/24/2026 v17.11.1
Dreadful. Casting crashes constantly - has done forever. I've had this app on both iOS and Android and the same bug persists. It let me down during the Qatar World Cup, and here we are 4 years later, it's letting me down again. If a media app can't even cast, what are they even doing?
★★★★ Anthony Williams 6/24/2026 v17.11.1
You can't rewind live TV so dreadful for live sports. Very disappointing that ITV get so many world cup games. If I come late to a game I don't want to rewind to the start of the broadcast which often starts an hour before kick off
★★★★ Catherine Morgan 6/24/2026 v17.11.1
I really wish you would stop forcing me to upgrade. It seems to be everytime I turn the machine on!
★★★★ Shayne Mc 6/24/2026
Once i enter my pin for parental controls it just stays at the profile selection page.. Really unfortunate because it works on the browser but it requires the app to watch the content.. Please get a new developer.
★★★★ Aaron Lewis 6/23/2026 v17.11.1
the adverts suck
★★★★ Louise Amos 6/23/2026
absolutely shocking. When you do manage to finally find what you want to watch it kicks you off of the app. Highly unrecommend
★★★★ Russell Bannister 6/23/2026 v17.11.1
hard to believe how bad this app is. Very frustrating. it doesn't remember where you were up to in the programme and starts at the beginning every time. constantly goes back to beginning and gave up watching same thing over and over again. The developers need to listen to feedback and urgently improve the usability of this app. impossible to watch any World cup football games unless able to live.
★★★★ Hanna Knowles 6/23/2026 v17.11.1
waste of time, use this app if you want to watch more advertising then TV, it constantly freezes on advertising and the only thing you can do is go of and back on again but it then makes you watch more advertising
★★★★ Nithin Narayan 6/23/2026 v17.10.0
Buffering. unable to watch the world cup.
★★★★ Karen B 6/22/2026 v17.11.1
Buffers, Buffers, Buffers... every single time! The ONLY TV app I use that does *SIGH* Here I am, years later from my original review and STILL this App is pants! Doesn't remember which season or episode I was in. Goes into Ads over and over again. The ledgend bar stays up again and again. Buffers, buffers, buffers! I only use ocasionally and that's too often. Never, EVER would I pay for this BS!
★★★★ Kelly H 6/22/2026 v17.11.1
I can't watch live TV due to buffering, then the app freezes.
★★★★ A Dil 6/21/2026 v17.11.1
Will not play streams most of the time, seems to get scaling wrong, makes android buttons appear enlarged. Video becomes briefly visible when rotating tablet. As a result it is even difficult to shut down.
★★★★ p s 6/21/2026 v17.11.1
constant stuttering and low quality picture
★★★★ H 6/21/2026 v17.11.1
The continue watching section is completely broken! Never moves beyond episode 1 if you are watching a series and navigation on the app is extremely frustrating when I just want to type search! Definitely worth it for free but absolutely not worth paying for
★★★★ Sid Desig 6/21/2026 v17.11.1
crashes frequently and stream stalls
★★★★ Nicola Higgins 6/21/2026 v17.11.1
Almost NEVER remembers where you are in an episode and takes you back to the start, often even onto different episodes/series. Screen in screen function is also dreadful. Closes when you try to open an app - any app. Seems ok if the apps are already running in the background. Way too many glitches with this app that should have been fixed a long time ago. I have renewed and cancelled my subscription many times and every time I come back its the same issues. Sort it out ITV!
★★★★ Greasy Badger 6/21/2026 v17.10.0
full of adverts
★★★★ Jacob & Sandra 6/20/2026 v17.11.1
Bad indexing of series, can't identify latest episodes. Also I don't want to play ojo bingo.
★★★★ Lianne 6/20/2026 v17.11.1
Waste of money! Paid for premium to be able to watch and download things whilst on holiday. After arriving found out I'm unable to do this due to location, app will not play anything with a VPN. Also doesn't save which episodes have been watched, doesn't save place mid episode and doesn't remove things from continue watching that you're up to date with.
★★★★ Debbie Kassas 6/20/2026 v17.11.1
worst app ever. Constantly crashes, makes you watch adverts everything you continue a watch even if ita not the programmed ad break. frequently restarts a show too and forgets where you were upto and replays episodes youve already watched. lost count of the number of times its struggled to load and stuttered. this isn't just at my own house that's when I've used it anyway
★★★★ Adam Darbyshire 6/20/2026 v17.11.1
Just dreadfull, i don't even know where to begin. If using WiFi it is more intermitent than someone with tourettes and a stammer. Out and out, poor!
★★★★ Alan O'Donnell 6/19/2026 v17.11.1
An awful stuttery mess. Just doesn't work. Seems to buffer every 2 seconds. Just use the STV app instead for the World Cup
★★★★ Jeff Bloom 6/19/2026
disconnecting from chromecast
★★★★ Kirsty Burnett 6/19/2026 v17.11.1
I'm so sick of it crashing at a minimum 2x a day either on live just kicking me off the app, or watching live but 10mins behind jumping me to the current live position but being unable to fast forward to where I was so missing 10mins or having to rematch the first 30mins to get back where I was! Theres so many shows I like to watch on itv but having to miss or repeatedly watch the same bits is sooooo annoying. Makes me want to find another way to stream my shows just to avoid ITV
★★★★ Gugle Sux 6/19/2026
Wont run
★★★★ Emma E 6/19/2026 v17.11.1
Terrible app. Can't remove programs from continued watch list even when you've watched them. Resetting the app doesn't clear them either. It's a mess. So even after you say you've made improvements it's still awful to use. To cast something to your TV if you haven't watched from the start you can't restart it? How is that any use? And as of two days ago it stopped working on my smart tv. I can cast but that's not the point of a smart tv! fuming Do you even care about reviews???!
★★★★ Greg Tong 6/18/2026 v17.11.1
Crashes every time I try and watch live TV.
★★★★ Funky “Dan Dan The Shellfish Man” Bri 6/18/2026 v17.11.1
can't even watch the world cup because the Play controls won't disappear so the screen is grayed over with a big pause stuck in the middle of the screen. it will not disappear.
★★★★ Alan Laurie 6/18/2026 v17.10.0
You cannot officially download shows on the ITVX app for free. Offline viewing is an exclusive feature reserved for the ITVX Premium tier.
★★★★ Jack Olley 6/18/2026 v17.11.1
will not load up anyting
★★★★ Kaspars Morozs 6/18/2026 v17.10.0
NOT for android tv! even though it is available on atv store. Not able to sign up or log in either.
★★★★ Michael Gowland 6/17/2026 v17.11.1
it just ruined the England Croatia match for us, you can't rewind or fast forward a live event so when I accidentally clicked out at half time we could not get back to watch the second half. This app sucks.
★★★★ Chris Trusler 6/17/2026 v12.4.1
unable to install on Google TV.
★★★★ Lee American 6/17/2026
it's just awful quality... please give up the love sporting licence you have so a proper company can have it. and never allow Sam matter face to commentate again
★★★★ Jason Campbell 6/17/2026 v17.11.1
By far the worst TV platform/app out there. No functionality to pause, rewind or forward like ALL the other channels apps and so many adverts make it impossible to enjoy any program. A broken model that won't survive the competition.
★★★★ Steven Barnett 6/17/2026 v17.10.0
Just wanted to watch the world cup while I was out the country. But no. Need email, password, date of birth, postcode, - miss the goal - can't stream out of the country, go through a VPN, and we just get an endless buffer. Just let the BBC have the world cup please.
★★★★ Kez79 6/17/2026 v17.10.0
shocking streaming app. It keeps buffing, not good as its England's first world Cup match to night and I have to keep going back to the main menu! ITVX sort your issues out please, it's beyond the joke!
★★★★ James Gaskell 6/17/2026 v17.10.0
laggy on phone (pixel 8 pro), pretty poor layout and discovery of shows, casting doesn't work (saying both devices need to be on the same WiFi... they are and have app opened on both devices, other being a 4k Amazon stick). absolutely lazy companies or Devs, can't actually do a job properly anymore, takes too long to fix anything (if anything ever is), poor performance and frustrating too use, can we go back to the 00s when people did their jobs.
★★★★ SpedzJunior 6/17/2026 v16.13.1
speeds up American TV shows - incredibly off putting when it sounds higher pitched
★★★★ Andrew Grey 6/17/2026 v17.10.0
ITVX live streaming is consistently poor. While on-demand looks okay, live sports are locked at a low bitrate and a stuttering 25fps, resulting in a muddy, blurry picture that often looks like SD. Even on fast internet, it’s unacceptable for a major broadcaster. Compared to BBC iPlayer or STV, ITVX is years behind. They need to upgrade their live infrastructure to 50fps and improve bitrates. It’s frustrating that a national broadcaster chokes the feed to save on data costs.
★★★★ J 7 6/17/2026 v17.9.0
you lot are taking the mick with the amount of adverts, theres adverts, and then theres you. You keep making me restart my shows, you cant fix on where i left of, your internet keeps disconnecting even though my wifi is on with full bars. These bugs are old old old, youve never fixed them. useless. i would give you 2 srats because at least it dose work, but the age of the bugs gives you 1 star. useless

+ 8 more in the clipboard copy

Sentiment summary

75%
Positive (4-5★)
0%
Neutral (3★)
25%
Negative (1-2★)

✓ Strong positive sentiment - clone path is harder, users like the existing app.