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Review Insights · Google Play

Ivy: Processed Food Scanner

Ivy Apps Ltd · 7,756 ratings · ★ 4.6

4.6
★★★★★
7,756 ratings
5 ★
5,969 (77%)
4 ★
1,388 (18%)
3 ★
0 (0%)
2 ★
0 (0%)
1 ★
382 (5%)
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Top complaints - extracted from 56 negative reviews

Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.

1
"free"
16 negative reviews mention this · 29% of all complaints
★★★★ "Did the free trial, but decided to go for the full app. I have not even used it yet, and It's only then that I can not log in. I try to reset my password, but low and behold, no reset to my email in sight. I have tried 4 times, but even tho…" - Gary Cooper
2
"subscription"
11 negative reviews mention this · 20% of all complaints
★★★★ "deleted my account and deleted the app one day before annual charge because it was impossible to cancel that subscription in the app due to some fault but still charge me for it, be aware don't even try it, because if you do means you'll pa…" - Percy Smuggler
3
"misleading"
9 negative reviews mention this · 16% of all complaints
★★★★ "Info says "#4 top free...." This is not true it is a subscription service. When I refused subscription a reduced rate was offered. The reduction stated -50%, but the actual reduction offered is 33%. This is misleading." - Alan Renforth
4
"money"
7 negative reviews mention this · 13% of all complaints
★★★★ "started ok doesn't scan now took my money then ripped me off" - Stephen Mcghie
5
"trial"
6 negative reviews mention this · 11% of all complaints
★★★★ "Did the free trial, but decided to go for the full app. I have not even used it yet, and It's only then that I can not log in. I try to reset my password, but low and behold, no reset to my email in sight. I have tried 4 times, but even tho…" - Gary Cooper
6
"payment"
6 negative reviews mention this · 11% of all complaints
★★★★ "Did the free trial, but decided to go for the full app. I have not even used it yet, and It's only then that I can not log in. I try to reset my password, but low and behold, no reset to my email in sight. I have tried 4 times, but even tho…" - Gary Cooper

📋 All 56 negative reviews

Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").

★★★★ Gary Cooper 5/6/2026 v2.3.7
Did the free trial, but decided to go for the full app. I have not even used it yet, and It's only then that I can not log in. I try to reset my password, but low and behold, no reset to my email in sight. I have tried 4 times, but even though my notification came through for payment to the email, no reset received. Getting that 'scammed' feeling. Not happy.
★★★★ onthemenufood 5/6/2026 v2.3.7
How does the app know about microplastics and preservatives etc for each ingredient? Impossible to know from a label. There's enough scare mongering with food at the moment. If you want robust food rating, look at how Wholefoods Market tackle this.
★★★★ Percy Smuggler 5/5/2026
deleted my account and deleted the app one day before annual charge because it was impossible to cancel that subscription in the app due to some fault but still charge me for it, be aware don't even try it, because if you do means you'll pay £30. SCAM
★★★★ Stephen Mcghie 5/4/2026 v2.3.7
started ok doesn't scan now took my money then ripped me off
★★★★ Jon Bolt 5/2/2026
Makes you review the app before you can even use it
★★★★ Alan Renforth 5/2/2026
Info says "#4 top free...." This is not true it is a subscription service. When I refused subscription a reduced rate was offered. The reduction stated -50%, but the actual reduction offered is 33%. This is misleading.
★★★★ Jenny C 4/25/2026
I'm not going to pay for something when Google Lense is free and does the same job!
★★★★ Richard 4/25/2026 v2.3.7
Mandatory Paywall after 2 days. Not interested at this time 😕
★★★★ Rafael 4/23/2026 v2.3.7
its a paid appwhat the hell,you have to pai to use it...
★★★★ Kristofero Kiel 4/23/2026
I only wasted time setting up this app just to run into a paywall and uninstall it.
★★★★ Ektor Wayne 4/23/2026
say before hand you need subscription fee
★★★★ Keith Woods 4/23/2026 v2.3.7
Sorry, looks great but lost me at the 3 days to evaluate it before relieving me of 30 quid. I never trust any app that wants card details before the trial. change this to a 7 day trial so I can evaluate over a week's shopping, then ask me to sign up for a year. If you are as confident about the app as you advertising hype would suggest then I can't see this suggestion being an issue.
★★★★ Gaz 4/23/2026 v2.3.7
Paywall. Asking for reviews before even tried. "cares" about people's lives, but behind a Paywall, not even basics free. Avoid.
★★★★ spacelover700 4/22/2026 v2.3.7
Would make it 0 stars if I could. Highly misleading misinterpretations of low power studies and case reports. There is clearly a lack of understanding by the creators of this app of how to read and analyse research papers.
★★★★ Lewis Hodgkiss 4/21/2026
Said it was free... but it's not, uninstalled
★★★★ Sebastian Kedracki 4/21/2026 v2.3.7
inaccurate and misleading, no way to try before submitting a lot personal data
★★★★ Helen Ranson 4/20/2026 v2.3.7
very misleading and can't access anything at all without paying.
★★★★ Aaron Le Conte 4/20/2026 v2.3.7
Pay wall, typical trial trap, can't use without it
★★★★ David Burns 4/20/2026 v2.3.7
It's a con! advertises as free and then asks you to pay after you answer all of their questions. don't waste your time.
★★★★ Tugrul Yurekli 4/20/2026
The app advertised as free with in-app purchases but this is misleading. The app is not free. £2.49month or £29.99year subscription fee is charged. you can't even try the scan functionality and check the information retrieved before purchasing the first 3 days free option. They also ask you to provide information about you and your dietary preferences beforehand. Although the price is reasonable I'm deleting the app immediately as the dishonest marketing/onboarding tells a lot about a company.
★★★★ Ziggy Xst 4/19/2026 v2.3.7
misleading and you have to pay before you try 3 day trial then 29.99 yearly. better apps out there which let you try for free without payment unlike this, it tailors all your ideas then wants you to get a trial if you dont cancel you will get charged. I bet the process it headache.. spending money on advertising the app yet it doesn't function like it should. would not recommend pointless. uninstalled straight away.
★★★★ Vadim Diulmez 4/19/2026 v2.3.7
I do not want to subscribe, stop scamming people, if you want money to just charge before you download the app
★★★★ Neil Ridgway 4/19/2026 v2.3.7
Scam app, makes you jump through hoops with questionnaire then you need to pay before you can use the app. Avoid.
★★★★ Shawn 4/19/2026 v2.3.7
Really? rate you? before even using it? and then pay a yearly subscription before I can even scan an item.
★★★★ michael sneap 4/19/2026
anual subscription. health apps shouldn't be paid if you want us to be healthy
★★★★ sadie 4/19/2026
Paywall
★★★★ Andrew Young 4/18/2026
free and then baits you into buying a subscription, I hate you.
★★★★ Simon Pickering 4/18/2026
says nothing about paying for it in advertising
★★★★ Evan Brown 4/17/2026 v2.3.7
pay wall trash
★★★★ Lisa M 4/17/2026 v2.3.7
You have to pay for this! Download Yuka, its free!!
★★★★ A Uddin 4/17/2026
needs more information then opening a bank account to start the app
★★★★ ko sherman 4/17/2026 v2.3.7
this is just a money milking app, didn't even open the ap once and asked for money or try for 2 days free, rubbish, uninstalled straight away.
★★★★ lewis bilsono 4/16/2026 v2.3.7
The entire app behind a paywall? i'll just do my own research. That doesn't cost me £30 A year 🤡 Furthermore, you take all the personal info/data you need on a person before the paywall just because you know that people may not bother, but at least you have their Data. what a scalping company trying to hide behind the facade of 'bettering your life'. You're not helping the people, your sapping money out of pockets as people try to be healthy in this world, i say try because the app doesn't work
★★★★ Shared Account 4/15/2026 v2.3.7
Listed as No1 free health and fitness app. You get 3 days free but need to subscribe first. Very misleading.
★★★★ Khaled Sghaier 4/15/2026 v2.3.7
Same as every other app... can't use it without paying or creating an account. Ridiculous 🙄
★★★★ Jonathan Jose 4/14/2026 v2.3.4
misleading - if you don't pay, it's unusable.
★★★★ Toby 4/14/2026
No free version, requires payment details before you can even try the app.
★★★★ Marcus 2020 4/13/2026 v2.3.7
it's so hard to cancel this app that I almost feel forced to eat bad food. you are failing the society
★★★★ Lotus Black 4/12/2026 v2.3.7
Asking me for a bunch of my information and then asking for a review before even giving me a chance to try the app is crazy. Doing all that before landing me on a page of an unskippable 3 day free trial of a previously unadvertised subscription, so I have to give you payment info... still before trying the app. Absolutely not lmao
★★★★ James Reading 4/12/2026 v2.3.6
very short trial and wants subscription just to try it. waste of time downloading it
★★★★ Sean Healy 4/12/2026 v2.3.5
Barcode scanner not working
★★★★ Declan Johnson 4/11/2026 v2.3.5
edited review because it asks review before it tells you about payments. okay fine but then it kept saying to me device missing when trying scan had to re install twice. After all that when it works I scanned a few items it had the basics but it didnt have about 3 different things just in my house. pointless good idea but useless
★★★★ Tim Sell (timmo1978) 4/11/2026 v2.3.4
took 30quid off me when I had cancelled 3 times
★★★★ Paul Heasman 4/11/2026 v2.3.5
Asking for money like a street beggar.
★★★★ Bobbo 1982 4/11/2026 v2.3.5
asking me to review it when I havnt even tried it yet so seems a bit disingenuous
★★★★ Gary Lloyd 4/11/2026
claims to have a free version but I had no way of avoiding inputting my card details so had to delete before I even used it
★★★★ Alex Trimm (Trimmster) 4/11/2026
asked me for loads of personal info before letting me in. explaining to me how it works and trying to sell itself to me as if I haven't already downloaded it
★★★★ Dayle Williams 4/11/2026 v2.3.5
Paid app, there is no free version. Scum
★★★★★ Jon Shepherd 5/7/2026 v2.3.7
I thought this looked very good, very quick to work but when demonstrating to my partner on her full fat greek yoghurt it says Vegan!!! then when I come to report and scan the ingredients it won't take the photo. NEEDS WORK
★★★★★ SPIRITUAL “Iam Spirit” Gathergood 5/1/2026 v2.3.7
Why is this App charging people each month..? in order for those individuals to gain better health from being enlightened ref the toxicity within foods, seems like money is being made from sharing the truth once again...! I will NOT be paying anything to gain knowledge and insight into what SO CALLED foods contain, I don't toxic poisonous foods sold in shops...!

+ 6 more in the clipboard copy

Sentiment summary

95%
Positive (4-5★)
0%
Neutral (3★)
5%
Negative (1-2★)

✓ Strong positive sentiment - clone path is harder, users like the existing app.