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Morrisons More

Morrisons · 67,667 ratings · ★ 3.3

3.3
★★★★★
67,667 ratings
5 ★
33,833 (50%)
4 ★
2,333 (3%)
3 ★
2,333 (3%)
2 ★
7,000 (10%)
1 ★
21,000 (31%)
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Top complaints - extracted from 57 negative reviews

Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.

1
"points"
17 negative reviews mention this · 30% of all complaints
★★★★ "it has taken me over a week and endless attempts to finally allow me to convert my points into fivers. this is not the first time this has happened" - Jill Kenny
2
"work"
10 negative reviews mention this · 18% of all complaints
★★★★ "it has taken me hours to get my £5 converted. I'm 71 years old and even with help from a lovely Morrisons worker .. we couldn't manage to do it in store...I don't know what's changed since the last time I did this. But found it all so stres…" - Yolanda Williams
3
"into"
7 negative reviews mention this · 12% of all complaints
★★★★ "it has taken me over a week and endless attempts to finally allow me to convert my points into fivers. this is not the first time this has happened" - Jill Kenny
4
"fivers"
7 negative reviews mention this · 12% of all complaints
★★★★ "it has taken me over a week and endless attempts to finally allow me to convert my points into fivers. this is not the first time this has happened" - Jill Kenny
5
"points into"
7 negative reviews mention this · 12% of all complaints
★★★★ "it has taken me over a week and endless attempts to finally allow me to convert my points into fivers. this is not the first time this has happened" - Jill Kenny
6
"card"
6 negative reviews mention this · 11% of all complaints
★★★★ "Downloaded the app. Signed up. Logged in. Asked for verification code sent by email. Email never arrived. Resent, still didn't arrive. Deleted app. Resolved never to get a More card. went to review this again to give it one star again becau…" - Stefan Volkmann
7
"security"
6 negative reviews mention this · 11% of all complaints
★★★★ "the worst application ever so much security for some points don't see the reason for all this 😕" - Florin Loaies

📋 All 57 negative reviews

Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").

★★★★ Jill Kenny 7/1/2026 v10.6.0
it has taken me over a week and endless attempts to finally allow me to convert my points into fivers. this is not the first time this has happened
★★★★ John Collier 6/30/2026
Keeps contradicting delivery dates from next day to none next day... Muddled app impossible to use now it seems
★★★★ Yolanda Williams 6/30/2026 v10.6.0
it has taken me hours to get my £5 converted. I'm 71 years old and even with help from a lovely Morrisons worker .. we couldn't manage to do it in store...I don't know what's changed since the last time I did this. But found it all so stressful .. relieved I managed it in the end but feel emotionally exhausted
★★★★ Naz Ali 6/30/2026 v10.6.0
so many technical issues with app and website which I've reported in detail
★★★★ Tim Eamer 6/29/2026 v10.6.0
had to do it five times
★★★★ Stefan Volkmann 6/29/2026 v10.6.0
Downloaded the app. Signed up. Logged in. Asked for verification code sent by email. Email never arrived. Resent, still didn't arrive. Deleted app. Resolved never to get a More card. went to review this again to give it one star again because making you have 2FA is ridiculous I don't need it for my Morrisons account, just a way of data farming to get my mobile number.
★★★★ S 6/29/2026 v10.6.0
just glitches and cant sign in
★★★★ Charles Findlay 6/27/2026 v10.6.0
messy and inaccurate app
★★★★ Mike J 6/27/2026 v10.6.0
Too many point offers. We're only interested in instant savings.
★★★★ Florin Loaies 6/26/2026 v10.6.0
the worst application ever so much security for some points don't see the reason for all this 😕
★★★★ Trev Hutchings 6/26/2026 v10.6.0
keeps logging out, needing password and then saying can't register... used to work before this bug was added!
★★★★ ian rossman 6/26/2026 v10.6.0
Will not let more card on phone work for points
★★★★ Charles Hargrave 6/26/2026 v10.6.0
right now I am not at all happy with the service I have received. time to take my weekly shop elsewhere
★★★★ Nick Kates 6/26/2026 v10.6.0
App prompts for re-identification unnecessarily frequently and unsuccessfully each time
★★★★ Mark 6/26/2026
Doesn't work, can't get past log in/register page
★★★★ Joyce Kirkum 6/26/2026 v10.6.0
the most complicated way to redeem £5, even the assistant couldn't work it out as I went round in circles entering my fingerprint and security numbers again and again. I gave up in the end as the queue at customer service was too long.
★★★★ Barry Olley 6/25/2026 v10.6.0
Cant get on it
★★★★ J E 6/25/2026 v10.6.0
absolutely uselss. go round in circles to register and when you try to use it you are taken back to registering again. didn't use to be like this. will have to start shopping elsewhere after about 20 years.
★★★★ Mian Ahmad 6/24/2026 v10.6.0
good
★★★★ Terry Dunne 6/24/2026 v10.6.0
Stupidly complex. No I don't want to set up biometrics. No I don't want to faff about activating extra offers in the app. I just want to scan it and get points for spending at Morrisons. It would be nice to spend my points before I get to £5 because I'm so bored with not getting there, I'm probably going to delete the app. Don't try to micromanage how I shop. My daughter just scans her nectar and gets on with her life. Oh, and stop flooding the open screen with promotions. I'm at the till!
★★★★ Stuart Lennox 6/23/2026 v10.6.0
This app worked until recently when it logged me out of the app. It won't allow me to login, when I click the login button nothing happens. Deleating the app and clearing the app does nothing to fix this. You need to fix your broken app
★★★★ Celia Reed 6/23/2026 v10.6.0
Takes forever now to receive just £5, I spend alot of money weekly. Even have to verify yourself for £5
★★★★ Geoff Hughes 6/23/2026 v10.6.0
Awful app. Logs you out, takes ages to get back in via codes sent to emails, loses points seemingly at random, and is difficult for the cashiers to scan at the till! Do the people that make these things ever use them?
★★★★ Kim Daley 6/23/2026 v10.6.0
Cide wouldnt work for 6 times to verify who i was
★★★★ John Hankinson 6/22/2026 v10.6.0
my card no longer works or card on app how do I fo an update
★★★★ Shorty MTB 6/22/2026 v10.6.0
annoying confirm id bd
★★★★ Tina Collins 6/22/2026 v10.6.0
too difficult
★★★★ Francis W 6/22/2026 v10.6.0
Dislike the whole "gamifying" of rewards, which seems the way the app works. Just give me the rewards I've earned, don't make me solves puzzles, work out whether to "activate" them or offer some gambling experience. OTT security too, with 3FA used at points.
★★★★ Anita Woods 6/22/2026 v10.6.0
far too involved and needing passwords to turn points into five pounds.
★★★★ MA Burton 6/22/2026 v10.6.0
Doesn't work
★★★★ Mary Senior 6/22/2026 v10.6.0
how difficult have they made it just convert 1 fiver. Ridiculous
★★★★ Andrew Rose 6/22/2026 v10.6.0
What's worse than an obnoxious pop up blocking access to the app to demand a review? An obnoxious pop up blocking content asking for a review while the app glitches out demanding finger print ID, 2FA, another finger print, another 2FA while trying to load the app at the checkout!!!
★★★★ SpongeRobSquareHead 6/21/2026 v10.6.0
I just wanted to open the app and scan my barcode. Instead I find my session expired and then there's a multi loop process to get logged in again. When that finally happens I've got to deal with a load of pop-ups. Totally useless.
★★★★ Slim_Craiggy 19 6/20/2026 v10.6.0
Its just a nothing app, see your more points that's it.... nothing else really. And the constant signing out is so frustrating.
★★★★ S D 6/20/2026 v10.6.0
anonymity needs to be improved
★★★★ joanne loades 6/20/2026 v10.6.0
not responsive
★★★★ Ian J 6/19/2026 v10.6.0
trying to turn points into a fiver took 20 minutes... not acceptable. Refused to accep fingerprint only email then refused first email code. useless
★★★★ Bradley Foulkes 6/18/2026 v10.6.0
you've added security features to a part that requires none making this aggravating to redeem the points earn which u only get from the app n the card that's synced to it which can only b u so its the most pointless security feature in existence over any app or anything that requires any form of security
★★★★ Colin Sharp 6/18/2026 v10.6.0
too complicated
★★★★ Jc 6/17/2026 v10.6.0
keeps saying session expired on the app and logs me out
★★★★ aj 1 6/17/2026 v10.6.0
app signs me out after every use now.
★★★★ Peter Waine 6/16/2026 v10.6.0
Repeated logouts now, it never used to do this, please fix. Uugh, now you have stopped it working with password managers, so effectively made it less secure, slow 👏 👏 App is OK, by my word the offers are rubbish at the moment - and still just as bad. FFS make it work with password managers!
★★★★ Ross McLean 6/16/2026 v9.7.0
app no longer suitable for device after update. so app now no longer applicable unless device replaced. take a long time for £5 savings every few months to pay for a new phone.
★★★★ Mary Calderwood 6/16/2026 v10.6.0
app has timed out AGAIN and won't let me in , morrisons need to fix this ?!!
★★★★ Richard Denman 6/16/2026 v10.6.0
since a couple of months ago the app removed the abilty to earn monthly boosters almost deeming the app pointless
★★★★ Robert Bennison 6/15/2026 v10.6.0
The app is good. So difficult to pass security to actually turn the points into fivers.
★★★★ Michelle Summers 6/14/2026 v10.6.0
I cannot convert my own points into fivers it goes through all the rigmarole of letting me verify myself but then doesn't take the points and convert them to a fiver leaving me with just the points it's getting beyond a joke now!
★★★★ Edward Mitchell 6/14/2026 v10.6.0
Had my prove identity like 5 times to redeem my points into fivers. Over zealous security. I am glad my account security is taken seriously but it's just More Points not my bank details.
★★★★★ Bob Metcalfe 6/28/2026 v10.6.0
Endless verification is a complete pain
★★★★★ clive williams 6/27/2026 v10.6.0
you never get points like tesco

+ 7 more in the clipboard copy

Sentiment summary

53%
Positive (4-5★)
5%
Neutral (3★)
41%
Negative (1-2★)

⚠ Mostly positive but real complaints exist - opportunity if you fix the top 2-3 issues.