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Morrisons More

Morrisons · 67,353 ratings · ★ 3.3

3.3
★★★★★
67,353 ratings
5 ★
33,676 (50%)
4 ★
2,322 (3%)
3 ★
2,322 (3%)
2 ★
6,967 (10%)
1 ★
20,902 (31%)
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Top complaints - extracted from 56 negative reviews

Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.

1
"points"
17 negative reviews mention this · 30% of all complaints
★★★★ "the worst application ever so much security for some points don't see the reason for all this 😕" - Florin Loaies
2
"work"
10 negative reviews mention this · 18% of all complaints
★★★★ "keeps logging out, needing password and then saying can't register... used to work before this bug was added!" - Trev Hutchings
3
"card"
7 negative reviews mention this · 13% of all complaints
★★★★★ "Trying to access More Card app is difficult when in Falkirk store." - Thomas McArdle
4
"fivers"
7 negative reviews mention this · 13% of all complaints
★★★★★ "Limited app, especially if you want to use it in store as they block your phones WiFi so you have to use theirs. The annoying is the 'points for fivers' aspect. if you want to turn your points into a fiver to spend in store, it takes you to…" - Tom Gould
5
"into"
7 negative reviews mention this · 13% of all complaints
★★★★★ "Limited app, especially if you want to use it in store as they block your phones WiFi so you have to use theirs. The annoying is the 'points for fivers' aspect. if you want to turn your points into a fiver to spend in store, it takes you to…" - Tom Gould
6
"security"
6 negative reviews mention this · 11% of all complaints
★★★★ "the worst application ever so much security for some points don't see the reason for all this 😕" - Florin Loaies
7
"points into"
6 negative reviews mention this · 11% of all complaints
★★★★★ "Limited app, especially if you want to use it in store as they block your phones WiFi so you have to use theirs. The annoying is the 'points for fivers' aspect. if you want to turn your points into a fiver to spend in store, it takes you to…" - Tom Gould

📋 All 56 negative reviews

Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").

★★★★ Florin Loaies 6/26/2026 v10.6.0
the worst application ever so much security for some points don't see the reason for all this 😕
★★★★ Trev Hutchings 6/26/2026 v10.6.0
keeps logging out, needing password and then saying can't register... used to work before this bug was added!
★★★★ ian rossman 6/26/2026 v10.6.0
Will not let more card on phone work for points
★★★★ Charles Hargrave 6/26/2026 v10.6.0
right now I am not at all happy with the service I have received. time to take my weekly shop elsewhere
★★★★ Nick Kates 6/26/2026 v10.6.0
App prompts for re-identification unnecessarily frequently and unsuccessfully each time
★★★★ Mark 6/26/2026
Doesn't work, can't get past log in/register page
★★★★ Joyce Kirkum 6/26/2026 v10.6.0
the most complicated way to redeem £5, even the assistant couldn't work it out as I went round in circles entering my fingerprint and security numbers again and again. I gave up in the end as the queue at customer service was too long.
★★★★ Matthew Day 6/26/2026 v10.6.0
Previously it was stuck on 'Logging in. Finalising your details' Completely useless. Unable to log back in after update!!! Now it logs you out after every use of scanning your more card! So you could now be stuck at the till take forvever to log back in!?! Jesus, you seriously need to sack your developers! This is grossly incompetent and quite frankly embarrassing for such a large company to have such a bug ridden app!!!! Get your act together, fix and TEST it ffs!!!!!
★★★★ Barry Olley 6/25/2026 v10.6.0
Cant get on it
★★★★ J E 6/25/2026 v10.6.0
absolutely uselss. go round in circles to register and when you try to use it you are taken back to registering again. didn't use to be like this. will have to start shopping elsewhere after about 20 years.
★★★★ Mian Ahmad 6/24/2026 v10.6.0
good
★★★★ Terry Dunne 6/24/2026 v10.6.0
Stupidly complex. No I don't want to set up biometrics. No I don't want to faff about activating extra offers in the app. I just want to scan it and get points for spending at Morrisons. It would be nice to spend my points before I get to £5 because I'm so bored with not getting there, I'm probably going to delete the app. Don't try to micromanage how I shop. My daughter just scans her nectar and gets on with her life. Oh, and stop flooding the open screen with promotions. I'm at the till!
★★★★ Stuart Lennox 6/23/2026 v10.6.0
This app worked until recently when it logged me out of the app. It won't allow me to login, when I click the login button nothing happens. Deleating the app and clearing the app does nothing to fix this. You need to fix your broken app
★★★★ Celia Reed 6/23/2026 v10.6.0
Takes forever now to receive just £5, I spend alot of money weekly. Even have to verify yourself for £5
★★★★ Geoff Hughes 6/23/2026 v10.6.0
Awful app. Logs you out, takes ages to get back in via codes sent to emails, loses points seemingly at random, and is difficult for the cashiers to scan at the till! Do the people that make these things ever use them?
★★★★ Kim Daley 6/23/2026 v10.6.0
Cide wouldnt work for 6 times to verify who i was
★★★★ John Hankinson 6/22/2026 v10.6.0
my card no longer works or card on app how do I fo an update
★★★★ Shorty MTB 6/22/2026 v10.6.0
annoying confirm id bd
★★★★ Tina Collins 6/22/2026 v10.6.0
too difficult
★★★★ Francis W 6/22/2026 v10.6.0
Dislike the whole "gamifying" of rewards, which seems the way the app works. Just give me the rewards I've earned, don't make me solves puzzles, work out whether to "activate" them or offer some gambling experience. OTT security too, with 3FA used at points.
★★★★ Anita Woods 6/22/2026 v10.6.0
far too involved and needing passwords to turn points into five pounds.
★★★★ MA Burton 6/22/2026 v10.6.0
Doesn't work
★★★★ Mary Senior 6/22/2026 v10.6.0
how difficult have they made it just convert 1 fiver. Ridiculous
★★★★ Andrew Rose 6/22/2026 v10.6.0
What's worse than an obnoxious pop up blocking access to the app to demand a review? An obnoxious pop up blocking content asking for a review while the app glitches out demanding finger print ID, 2FA, another finger print, another 2FA while trying to load the app at the checkout!!!
★★★★ SpongeRobSquareHead 6/21/2026 v10.6.0
I just wanted to open the app and scan my barcode. Instead I find my session expired and then there's a multi loop process to get logged in again. When that finally happens I've got to deal with a load of pop-ups. Totally useless.
★★★★ Slim_Craiggy 19 6/20/2026 v10.6.0
Its just a nothing app, see your more points that's it.... nothing else really. And the constant signing out is so frustrating.
★★★★ S D 6/20/2026 v10.6.0
anonymity needs to be improved
★★★★ joanne loades 6/20/2026 v10.6.0
not responsive
★★★★ Ian J 6/19/2026 v10.6.0
trying to turn points into a fiver took 20 minutes... not acceptable. Refused to accep fingerprint only email then refused first email code. useless
★★★★ Bradley Foulkes 6/18/2026 v10.6.0
you've added security features to a part that requires none making this aggravating to redeem the points earn which u only get from the app n the card that's synced to it which can only b u so its the most pointless security feature in existence over any app or anything that requires any form of security
★★★★ Colin Sharp 6/18/2026 v10.6.0
too complicated
★★★★ Jc 6/17/2026 v10.6.0
keeps saying session expired on the app and logs me out
★★★★ aj 1 6/17/2026 v10.6.0
app signs me out after every use now.
★★★★ Peter Waine 6/16/2026 v10.6.0
Repeated logouts now, it never used to do this, please fix. Uugh, now you have stopped it working with password managers, so effectively made it less secure, slow 👏 👏 App is OK, by my word the offers are rubbish at the moment - and still just as bad. FFS make it work with password managers!
★★★★ Ross McLean 6/16/2026 v9.7.0
app no longer suitable for device after update. so app now no longer applicable unless device replaced. take a long time for £5 savings every few months to pay for a new phone.
★★★★ Mary Calderwood 6/16/2026 v10.6.0
app has timed out AGAIN and won't let me in , morrisons need to fix this ?!!
★★★★ Richard Denman 6/16/2026 v10.6.0
since a couple of months ago the app removed the abilty to earn monthly boosters almost deeming the app pointless
★★★★ Robert Bennison 6/15/2026 v10.6.0
The app is good. So difficult to pass security to actually turn the points into fivers.
★★★★ Michelle Summers 6/14/2026 v10.6.0
I cannot convert my own points into fivers it goes through all the rigmarole of letting me verify myself but then doesn't take the points and convert them to a fiver leaving me with just the points it's getting beyond a joke now!
★★★★ Edward Mitchell 6/14/2026 v10.6.0
Had my prove identity like 5 times to redeem my points into fivers. Over zealous security. I am glad my account security is taken seriously but it's just More Points not my bank details.
★★★★ Michael P 6/13/2026 v10.6.0
good to collect points but that's it. you get freebies and money off vouchers through the app but your shops never get any of this stuff in stock
★★★★ Gary Sereno (Dapprman) 6/12/2026 v10.6.0
logged me out today. Will not let me log back on. keeps asking for my more card details but then throwing an error. was this version ever tested? useless
★★★★ K R 6/11/2026 v10.6.0
poor app
★★★★ APS 6/11/2026 v10.6.0
The stock checker function is absolutely useless: it's usually completely wrong, showing products as in stock when they're not, or even when they're not even sold in that store. I've had several wasted trips as a result- extremely frustrating.
★★★★ Audrey Menhinick 6/10/2026 v6.7.0
app demands update cannot use without WiFi. very poor
★★★★ David Suarez 6/9/2026 v10.6.0
the new promotion about world cup sets a team I didn't choose! How can I change it?!
★★★★ Alan Cooper 6/9/2026 v10.6.0
Confusing and complex. I am. sure the people that created the app, feel it is incredibly simple. Think again! I gave it one star as, no stars, was not an option.
★★★★ Ben Gardiner 6/8/2026 v10.5.0
the app is slow and when converting points to fivers it takes ages and keeps going round in loops before finally changing
★★★★★ Thomas McArdle 6/26/2026 v10.6.0
Trying to access More Card app is difficult when in Falkirk store.
★★★★★ Tom Gould 6/25/2026 v10.6.0
Limited app, especially if you want to use it in store as they block your phones WiFi so you have to use theirs. The annoying is the 'points for fivers' aspect. if you want to turn your points into a fiver to spend in store, it takes you to a page asking to confirm your identity. This says an email has been sent with a code, so you open your email, copy the code and go back to the page you left open. Which has reverted back, so the code is no longer valid as they've sent another....

+ 6 more in the clipboard copy

Sentiment summary

53%
Positive (4-5★)
5%
Neutral (3★)
41%
Negative (1-2★)

⚠ Mostly positive but real complaints exist - opportunity if you fix the top 2-3 issues.