← Intelligence hub
Review Insights · Google Play

THE ICONIC - Fashion Shopping

THE ICONIC · 21,855 ratings · ★ 3.9

3.9
★★★★★
21,855 ratings
5 ★
13,848 (63%)
4 ★
432 (2%)
3 ★
1,947 (9%)
2 ★
1,947 (9%)
1 ★
3,029 (14%)
🎯 Build a better version

Top complaints - extracted from 23 negative reviews

Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.

1
"website"
4 negative reviews mention this · 17% of all complaints
★★★★★ "Fix it why is this so slow doesn't show pictures what is going on with this app I can't use it for about a month now. MY favourite website how ever recently started to crash for no reason a lot. Hopefully it's fixed now since I installed an…" - EM KR
2
"iconic"
3 negative reviews mention this · 13% of all complaints
★★★★ "Super frustrated - keep encountering errors when checking out. Have logged out and back in, redownloaded and and ensured account is verified. Appears to be some sort of bug - please resolve this as the Iconic is generally my go to and super…" - Bec
3
"doesn"
3 negative reviews mention this · 13% of all complaints
★★★★★ "Fix it why is this so slow doesn't show pictures what is going on with this app I can't use it for about a month now. MY favourite website how ever recently started to crash for no reason a lot. Hopefully it's fixed now since I installed an…" - EM KR
4
"update"
3 negative reviews mention this · 13% of all complaints
★★★★★ "Fix it why is this so slow doesn't show pictures what is going on with this app I can't use it for about a month now. MY favourite website how ever recently started to crash for no reason a lot. Hopefully it's fixed now since I installed an…" - EM KR
5
"work"
3 negative reviews mention this · 13% of all complaints
★★★★★ "Fix it why is this so slow doesn't show pictures what is going on with this app I can't use it for about a month now. MY favourite website how ever recently started to crash for no reason a lot. Hopefully it's fixed now since I installed an…" - EM KR
6
"nothing"
3 negative reviews mention this · 13% of all complaints
★★★★ "made me download this app to get into a popup with nothing in it" - Rowan Copeland
7
"updated"
3 negative reviews mention this · 13% of all complaints
★★★★★ "need to fix bug. app keeps saying my gift card has already been redeemed when I entered. checked the website on my desktop. thank god credit it saved. tried entering another gc and same prompt appears. my credit gets updated on the desktop.…" - Peter
8
"freezes"
3 negative reviews mention this · 13% of all complaints
★★★★★ "every time I tap one of the push notifications it takes me to my profile on the app (not the sale that the notifications was talking about) and then freezes and is unusable. when it is usable, i think the app needs better segmenting and cat…" - Melissa Davis

📋 All 23 negative reviews

Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").

★★★★ Aj Johnson 4/25/2026 v2.143.0
Stuck in a login loop which allows me to login to the web but not the app - junk
★★★★ LampSuga 4/25/2026 v2.124.2
crashed my phone lol
★★★★ Bec 4/6/2026 v2.142.1
Super frustrated - keep encountering errors when checking out. Have logged out and back in, redownloaded and and ensured account is verified. Appears to be some sort of bug - please resolve this as the Iconic is generally my go to and super easy to use/quick/great interface. I just want to buy my new shoes 😭 Edit to say the issue is for all payment types - card, GPay, PayPal etc.
★★★★ Rowan Copeland 3/5/2026 v2.141.0
made me download this app to get into a popup with nothing in it
★★★★ Roy Rademeyer 1/29/2026 v2.140.0
The $20 code discount doesn't work - too good to be true "never applies on checkout"
★★★★ storm buoy 1/15/2026 v2.140.0
Disappointing as always by the Iconic.
★★★★ April S 1/6/2026
the app is clunky and often gets errors. it's a frustrating customer experience.
★★★★ Charline T 12/16/2025 v2.138.4
I have ordered a gift for someone off this app and the product was delivered in crushed packaging. This is not ideal for gift purchases because the quality of the packaging (which is the box the shoes come in) is something they don't seem to care about... so I have to now give a Christmas gift that looks like it's been chewed by a dog!
★★★★ Ashley Davis-Marin 11/2/2025 v2.138.2
Website promises a better shopping experience on the app, yet it won't let me log in despite jumping through multiple hoops (resetting password, setting-up authentication etc.) so can't actually shop!
★★★★ mkim 1910 10/27/2025 v2.137.1
I was able to complete the new 2 step verification successfully several times but this is somehow not recognised by the app or the site? So I can no longer shop here... 🙁
★★★★ Emily McLean 10/25/2025 v2.137.1
The app freezes, drop down size select isn't working, and the pages aren't loading properly so when you scroll it doesn't show any new items, just the same 20 over and over.
★★★★ Bryan Ventura 10/25/2025 v2.137.1
You may get your package. Happened more than once. Never again.
★★★★ Louisa Apostolovski 10/5/2025 v2.136.1
pick a size drop down does not work. screen flickers and nothing happens. I updated the app and that did not resolve the issue.
★★★★ Michelle Lim-Cousins 9/16/2025 v2.135.0
constantly freezes when selecting sizes
★★★★★ EM KR 3/26/2026 v2.141.1
Fix it why is this so slow doesn't show pictures what is going on with this app I can't use it for about a month now. MY favourite website how ever recently started to crash for no reason a lot. Hopefully it's fixed now since I installed an update. No didn't fixed also when trying to upload return label I have to restart the phone for it to work very annoying.
★★★★★ Peter 3/1/2026 v2.141.0
need to fix bug. app keeps saying my gift card has already been redeemed when I entered. checked the website on my desktop. thank god credit it saved. tried entering another gc and same prompt appears. my credit gets updated on the desktop. so something buggy on app.
★★★★★ Ricki Laws 2/27/2026 v2.141.0
buggy ASF
★★★★★ SC D 2/27/2026
cant use the app after latest update. Upon opening it has an annoying video promo time waster (which I fast forward) but sits on a page that shows nothing. Website version scrolls & shows promo discounts/sales but the app doesnt. Will uninstall since I can see latest sales. Useless yet again!
★★★★★ Liz Ozdtrk 12/19/2025 v2.139.0
No one helped me with my inquiries hours of wsiting still waiting to hear! not happy, not helpful iconic
★★★★★ Melissa Davis 11/24/2025 v2.138.3
every time I tap one of the push notifications it takes me to my profile on the app (not the sale that the notifications was talking about) and then freezes and is unusable. when it is usable, i think the app needs better segmenting and categories like Asos
★★★★★ Alicja Sowa 11/24/2025 v2.138.3
unable to select parcel locker as delivery location as item is from market place
★★★★★ Yoyo Ayman 11/15/2025 v2.131.0
very hard to use. can't update the cart mismatches the prices.
★★★★★ Fleur De Lis 9/11/2025 v2.134.3
I updated and can't add anything to my cart.

Sentiment summary

65%
Positive (4-5★)
12%
Neutral (3★)
23%
Negative (1-2★)

⚠ Mostly positive but real complaints exist - opportunity if you fix the top 2-3 issues.