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Review Insights · Google Play

Zalando - online fashion store

Zalando SE · 1,314,412 ratings · ★ 4.6

4.6
★★★★★
1,314,412 ratings
5 ★
1,061,608 (81%)
4 ★
136,315 (10%)
3 ★
20,653 (2%)
2 ★
9,913 (1%)
1 ★
83,441 (6%)
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Top complaints - extracted from 57 negative reviews

Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.

1
"zalando"
11 negative reviews mention this · 19% of all complaints
★★★★★ "Grozna nagrada za plus članove. Besplatna dostava woltom. Kako se kompanije udružuju da nam uzimaju sve vise i vise novaca...jer nije dovoljno koliko vec kupujemo online. Za mene nikakava "nagrada" od vas, ali postoje i druge opcije kupovan…" - Marija Vodomin
2
"english"
8 negative reviews mention this · 14% of all complaints
★★★★ "Can't change language to English if my country is Norway" - Pasha Kozachenko
3
"shopping"
6 negative reviews mention this · 11% of all complaints
★★★★ "this is a pure scam . I have shopped here recently. I bought a shirt and sunglasses. after I confirmed my payment data, they discount it from my bank account immediately, I was expecting a justification. but what I received in my email is t…" - Juba Akalai

📋 All 57 negative reviews

Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").

★★★★ Mikhail Biriukov 5/10/2026 v26.8.0
Absolutely unfriendly design. Ordering, sorting. Categories are really strange. I just can't find what I need. Do you use randomizer to define categories of the clothes? Design of the app created with no understanding of UX principles. but beautiful, yep. And why can't I select the language different from the language of the country I am in? I'm in Spain, but I don't speak spanish.
★★★★ Tijmen Bongartz 5/4/2026 v26.7.2
For Barcelona they work exclusively with Seur which makes it impossible to receive your package
★★★★ Pasha Kozachenko 4/30/2026 v26.7.1
Can't change language to English if my country is Norway
★★★★ Mike Wilkes 4/28/2026 v26.7.1
The ai assistant is annoying as all hell. Can't get rid of it, always on the screen.
★★★★ Janeth Sandberg 4/28/2026 v26.7.1
Very frustrating experience with the new return system. I requested a return through the app and was only given a QR code inside the app. The problem is, I have the app on my tablet, which is not convenient to bring when returning a parcel. I went to Føtex Havn PostNord and tried to return my package. I even had the tracking ID, but the staff told me they couldn’t process the return without scanning the QR code directly. I had to go all the way back home just to get my tablet. This system is
★★★★ Ahmad Shirwany 4/27/2026 v26.7.1
i live in finland and cant change the app language to English
★★★★ c3 4/27/2026 v5.5.0
bad support, terrible code.
★★★★ Zania Khan 4/21/2026
I ordered Nike shoes in Norway. it looks they are just copy. They're fake. very expensive. Don't order. They are scammers.
★★★★ Mirna Smajić Mlađenović 4/20/2026 v26.5.1
Na Zalandu Hrvatska nema artikala koji imaju na Zalandu Njemačka, a na njemačkom se ne može naručiti slanje za Hrvatsku.
★★★★ D. Bauschke 4/19/2026 v26.5.1
Seit der Einführung des AI Assistenten stürzt die App ständig ab. Das Ding nervt und lässt sich scheinbar nicht deaktivieren.
★★★★ Gabriela Cossete Vargas Vilca 4/19/2026 v26.5.1
bad quality and materials
★★★★ Vlado Stojanovski 4/17/2026
criminals! my wife was client until, they decided to ask for payment for one item three times,we paid twice and still we got a final warning for the same invoice which was PAID TWICE ALREADY. NOT recommended !
★★★★ Kyle Drummond 4/11/2026 v26.2.0
Zalando is great but the app is horrible as the language is tied to the delivery location which means an English speaking person cannot view the app in English if they live in the Czech Republic (for example)
★★★★ Nigel Owen 4/8/2026 v26.5.1
no way to contact them to speak to a human being
★★★★ Jackie Chad 4/8/2026
Zalando, seriously, what is going on? I come here to buy jeans and a t-shirt, and I'm greeted with videos of some clowns jumping around doing household chores while wearing what looks like bin liners? Why must a retail fashion store copy all the Instagram, TikTok, Pinterest rubbish? Have things gotten that bad? Do you really need to rely on social media and the dark patterns that come with it to sell more clothes?
★★★★ Bilal Ali 4/5/2026 v26.5.1
app keeps on crashing while i try to add item to my cart or when i click on anything screen turns black. after 30 mins i give up. i guess IT Guys are on vacation. well i will spend my money somewhere else.
★★★★ Paul Warren 4/4/2026
this app is so difficult to navigate . It looks cluttered and cumbersome. The main view in the app is actually a mixture of some weird user generated content, stories, and thumbnails of products. It looks off and out of place. The use of fonts is also not UX-friendly. the app is gimmicky but hardly usable. finding and navigating through products is a real pain and mess.
★★★★ A B 4/2/2026 v26.5.1
so much unnecessary information and items in the app, just let me browse some clothes in peace without distractions.
★★★★ Dawid 4/2/2026 v26.5.1
It was one of the best store apps out there... Until probably somebody from marketing started requesting devs to add AI slop. After the last update the app crashes every 2min on a Pixel 10 Pro. Extremely disappointing 😭
★★★★ San 3/31/2026 v26.4.1
This app keeps crashing (shows a black screen) and it needs to be closed and reopened. It happened several times when trying to swipe left on a picture to see the next. Also when displaying a picture and attempting to go back to previous screen. First it blocks the action (like it tries but can't) then crashes.
★★★★ Jari Hyle 3/31/2026 v26.5.1
app freezes the page on my phone if I try to access help pages
★★★★ Juba Akalai 3/31/2026 v26.4.1
this is a pure scam . I have shopped here recently. I bought a shirt and sunglasses. after I confirmed my payment data, they discount it from my bank account immediately, I was expecting a justification. but what I received in my email is that I have a process to be completed, as I have to pay to continue shopping. what a theft. be careful ,this site ending in zalando.se is a SCAM and FRAUD. scam.Fraud.Scam.fraud.theft.Scam.Theft.Fraud.Scaaaaaaaaaaaaaaaaaam
★★★★ Gemma Roberts 3/31/2026 v26.2.0
After being a customer for years, my account has been locked 'for security reasons' with no further explanation or contact details in sight. I would happily just delete the app and move on but I had payment details and addresses saved to my account so I would prefer to ensure the account has been deleted, not just locked. And of course, out of curiosity, why was the account locked at all.
★★★★ Raluca Juravle 3/30/2026 v26.5.1
unfortunately no customer service and they have not refunded me an item I already returned notnsure how or who to email or call it's horrible
★★★★ Serhii Rohoza 3/23/2026 v26.4.1
I don't want to create a public profile. I don't need useless AI, you'd better fix the search.
★★★★ tabitha sereti 3/21/2026 v26.2.0
how am I supposes to oder i don't understand it's really hard for me because the app doesn't have english 😕
★★★★ Rebecca 3/19/2026 v25.26.0
Every new update to the layout just makes it worse. There's still a chat bubble always on the left of the screen for an AI function that you can't hide if you're not interested, and instead of subpages for recommendations you now have to scroll through tiny pictures while everything else in the main page is using up your screen space, or click each individual item and then back again just to see an item properly. So frustrating it keeps me from shopping there every time I open the app nowadays.
★★★★ Leonard Adrian 3/17/2026 v25.25.0
I had a very unpleasant experience and I do not recommend this app to anyone. It’s a scam. I ordered a pair of sneakers and they said the package was lost. I understood and placed another order, but this time I didn’t receive the package either. I do not recommend anyone to order from here-there are many other apps that are much more professional than these scammers.
★★★★ Simon Zwygart 3/14/2026 v26.3.1
The new fyp sucks so much
★★★★ Lukáš Cohorna 3/11/2026 v26.3.1
Time to stop shopping with Zalando. They need you to use the app to get measurements. What kind of insanity is that? Edit. Oh it is much worse, they want you to use photos and they force you some AI chat bot along the way. Why the hell would anybody want that to shop for clothes?! I'm done
★★★★ A S 3/6/2026 v26.3.1
Useless, you can order but it is not delivered.
★★★★ shami so 2/23/2026 v26.2.0
terrible experience after being using Zalando in many countries , but the Spanish version of the app only available in Spanish , no english , no other options , which go through everything in the app , even the settings . secondly which is also terrible that they send the order only with CCT and they are terrible , especially in Valencia. the order never arrive. and in the system they don't send you another order till that order is back which is almost a month after.
★★★★ Lobster84 2/20/2026 v25.25.0
after spamming me with several emails per day, I decided to look over my settings. Apparently, Zalando needs non-essential cookies to be allowed to enter the notification settings. Weird and unnecessary. There is no section for emails either, unless this is locked behind the notification section. Uninstalling the app is the best solution here. Plenty of other shops to buy stuff from.
★★★★ Doruk Gencel 2/19/2026
New layout sucks big time...
★★★★ Reza Mousavi 2/19/2026 v26.2.0
i made an order after a week it marked as returned, i contacted the customer support they said it was due to an issue with the courier please order again. i did so and after another week it got canceled again and now they again repeat the same answer order for the 3rd time !!!!!! my delivery address is a drop point in the middle of brussels. what difficulty courier can possibly have????? support doesn't give an answer why its canceled and just say order again !!!!! IS IT A PRANK SHOW ?????
★★★★ Benjamin Fjelltun 2/17/2026 v26.1.1
still no dark mode? i cant do late-night-shopping while staring at sun
★★★★ Amanat Khokhar33 2/13/2026
don't trust this app is like like a scam your money go away but your parcel never come
★★★★ Cristian Iacob 2/8/2026 v26.1.1
One of the most stupid apps in the world. You search a brand name for your kid's clothes. Instead of showing you the result it shows "Discover the brand" with a ton of wrong options, pictures and categories. SHOW ME THE RESULTS!!!
★★★★ Savvas Papandreou (AQAD) 2/8/2026 v26.1.1
Add English to Finland please
★★★★ Bilal Jarkas 2/7/2026 v25.15.0
14 years with Zalando , but now it's very bad 👎
★★★★ Ruben Ciorba 2/5/2026 v26.1.1
ati "uitat" sa puneti sectiunea de vouchere pe aplicatie. Pe ios si pe browser merge.
★★★★ Anna Davies 2/2/2026
what's happened to the app? zalando was my go to shop but now the app is terrible. the homepage is awful, it feels less like a shopping app and more like a social media. thank goodnes zalando lounge has been left alone..for now. please change it back.
★★★★★ Marija Vodomin 4/26/2026 v26.5.1
Grozna nagrada za plus članove. Besplatna dostava woltom. Kako se kompanije udružuju da nam uzimaju sve vise i vise novaca...jer nije dovoljno koliko vec kupujemo online. Za mene nikakava "nagrada" od vas, ali postoje i druge opcije kupovanja online, ne samo Zalando...
★★★★★ Lili Tang 4/23/2026 v26.5.1
while scrolling the app gets stuck all of a sudden. It won't let me scroll further anymore.
★★★★★ Peter J 4/19/2026 v23.3.0
Hvorfor bygge en app der ikke automatisk kan indlæse kreditkort fra Google Wallet. Jeg gætter på at alle i udvikling og ledelsen bruger iPhone og ikke kender til fejlen.
★★★★★ Ana-Cristina Staudenmaier 4/13/2026 v26.5.1
it was an ok app before but now the page were i should get recommendations looks like Instagram, tik Tok and Pinterest all together. it's incredibly difficult to find anything in all that clutter. so the only thing that works is i use the search by myself to find items. can you go back to the previous version? it wasn't perfect but way better. because of this clutter of everything i barely use the app anymore. buying and returning items works fine, but without a usable interface who buys?
★★★★★ Divineee 4/10/2026 v26.5.1
why do we always have to delete something i litterly have almost nothing on my fhone and that small amount of apps i also have to delete and i dont like ittt😡
★★★★★ Natalia Russi 4/6/2026 v26.5.1
I live in Czech republic but can't change the app to be in English. I don't speak Czech too well so the choice to have the app in English would make it a 5 star experience. frustrating.
★★★★★ Abdulfattah Hajjar 4/1/2026 v26.5.1
lots of server errors
★★★★★ Livia Filippi 3/29/2026 v26.5.1
i love Zalando's service, I've vlbeen using it for years. But I just updated the app, and it is laggy and crashes randomly each time I try to scroll through product images. Furthermore, the phone back button doesn't know (actually makes the app more likely to crash if it works) only the top back button works properly... this needs to be fixed it's basic ux.

+ 7 more in the clipboard copy

Sentiment summary

91%
Positive (4-5★)
2%
Neutral (3★)
7%
Negative (1-2★)

✓ Strong positive sentiment - clone path is harder, users like the existing app.