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BackThen - Baby Book & Albums

Back Then Digital Ltd · 26,958 ratings · ★ 4.9

4.9
★★★★★
26,958 ratings
5 ★
24,766 (92%)
4 ★
1,466 (5%)
3 ★
300 (1%)
2 ★
123 (0%)
1 ★
350 (1%)
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Top complaints - extracted from 12 negative reviews

Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.

1
"photos"
5 negative reviews mention this · 42% of all complaints
★★★★ "Done. I have been using Back Then for almost 13 years now at $4.99/month. I have lost photos and videos from the app. They do what they want. That is $780. Now they want to increase the monthly rate on me by 35%! It was great while it lasted but …" - Tammie222
2
"been"
4 negative reviews mention this · 33% of all complaints
★★★★ "Done. I have been using Back Then for almost 13 years now at $4.99/month. I have lost photos and videos from the app. They do what they want. That is $780. Now they want to increase the monthly rate on me by 35%! It was great while it lasted but …" - Tammie222
3
"price"
3 negative reviews mention this · 25% of all complaints
★★★★★ "They keep raising the price. Had since 2015. Was like $2 a month then. Now it’s $7. They’re just banking on families not wanting to lose access to photo sharing. do yourself a favor and start out with a free photo sharing system for family cause it’s gonna be more expe…" - reviewbyme2
4
"since"
3 negative reviews mention this · 25% of all complaints
★★★★★ "They keep raising the price. Had since 2015. Was like $2 a month then. Now it’s $7. They’re just banking on families not wanting to lose access to photo sharing. do yourself a favor and start out with a free photo sharing system for family cause it’s gonna be more expe…" - reviewbyme2
5
"month"
3 negative reviews mention this · 25% of all complaints
★★★★★ "They keep raising the price. Had since 2015. Was like $2 a month then. Now it’s $7. They’re just banking on families not wanting to lose access to photo sharing. do yourself a favor and start out with a free photo sharing system for family cause it’s gonna be more expe…" - reviewbyme2
6
"subscription"
3 negative reviews mention this · 25% of all complaints
★★★★★ "They keep raising the price. Had since 2015. Was like $2 a month then. Now it’s $7. They’re just banking on families not wanting to lose access to photo sharing. do yourself a favor and start out with a free photo sharing system for family cause it’s gonna be more expe…" - reviewbyme2
7
"years"
3 negative reviews mention this · 25% of all complaints
★★★★ "Done. I have been using Back Then for almost 13 years now at $4.99/month. I have lost photos and videos from the app. They do what they want. That is $780. Now they want to increase the monthly rate on me by 35%! It was great while it lasted but …" - Tammie222

📋 All 12 negative reviews

Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").

★★★★ Morenee81 12/6/2025 v2.1.3
Cost too much!
Do NOT download. The cost has gotten out of hand. It’s not worth it.
★★★★ Tammie222 7/30/2025 v2.0.7
Done
I have been using Back Then for almost 13 years now at $4.99/month. I have lost photos and videos from the app. They do what they want. That is $780. Now they want to increase the monthly rate on me by 35%! It was great while it lasted but im officially giving deuces to back then. Not woth the price when they do whatever they want with your photos and videos. Some get saved some do not.
★★★★ AMH14 7/19/2025 v2.0.6
Price is too much
The price of this app has gone up so much in the last two years. I think it’s too much for what it is now.
★★★★ ThisAppIsNotWorthIt38396528 10/10/2024 v1.9.2
Crappy Unreliable App
Don’t use this app. If you want to trust an app that’ll actually upload your photos and not lose them, DO NOT USE THIS APP. I uploaded so many photos only to get noticed 2 days later that the photos never uploaded and it won’t show me which photos they are so I lost 200 plus photos of my son.
★★★★ House painter here 9/12/2024 v1.9.1
Zero support
Loved the app until it became glitchy and stopped uploading. Wrote repeated emails to support with zero response. Tried to fix it myself but accidentally deleted something. Ten emails later zero response. I also tried emailing the founders. Don’t think anyone is home. I will be migrating to an app that actually has support
★★★★ ellejpete 5/30/2024 v1.8.8
Still waiting for an annual subscription
It’s been over a year or so since this app was bought - changed from LifeCake to Back Then… waiting for an annual subscription option again.
Also, looks like they’ve added some sort of advertising on the app - the newly introduced “announcements section” is just code for ads?? Asking me if I want to test my kids DNA. Hard Pass. I pay for privacy, I pay for no ads.
★★★★ Stephanie Berzinskas 1/1/2024 v1.8.1
Photos disappear and no customer service
I’ve been using this app since it was switched from Life Cake. I really liked the app for a long time, and would have rated it 5 stars. I noticed some of my pictures disappeared off of the app. I emailed customer service 3 times in the past month, and have received no response! There’s no phone number, and other no way to get help for issues. I put a lot of time in over the years uploading photos to the app, and I’m so upset.
★★★★ Jade3414 12/11/2023 v1.8.0
New update = All photos gone.
Imagine my surprise when I open the app and ALL my photos are gone. I am so upset!!
★★★★ Fadi F 1/13/2023 v1.6.9
Use Google Photos.
Had this app when it was free (believe it was life cake) however after it’s been bought and turned into a subscription we stopped using it as much. We now use Google photos which is waaaay better and easier and FREE.
Don’t buy into their marketing.
Hope more people will get this and stop using this app.
★★★★ Tundydahl 12/14/2022 v1.6.8
Thumbs down
The app no longer opens, crashes nonstop. I can only access via the web now. The app seems to be useless
★★★★★ reviewbyme2 10/24/2025 v2.0.8
They keep raising the price
Had since 2015. Was like $2 a month then. Now it’s $7. They’re just banking on families not wanting to lose access to photo sharing. do yourself a favor and start out with a free photo sharing system for family cause it’s gonna be more expensive than a Netflix subscription eventually
★★★★★ eggman 0 2/15/2024 v1.8.3
Too much communication!
I absolutely adore it when I hear the ping on my phone (or see a number pop up next the Back Then app) alerting me that there is activity on my precious niece’s baby! However, the constant email alerts are annoying. Thanks !

Sentiment summary

97%
Positive (4-5★)
1%
Neutral (3★)
2%
Negative (1-2★)

✓ Strong positive sentiment - clone path is harder, users like the existing app.