Review Insights · App Store
First | Fun Learning for Kids
BFTV, LLC · 32,139 ratings · ★ 4.3
4.3
★★★★★
32,139 ratings
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Top complaints - extracted from 42 negative reviews
Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.
1
"subscription"
13 negative reviews mention this · 31% of all complaints
★★★★★ "where did Fred and Fiona go?. When I went to the show section, I can't find Fred and Fiona and also can you bring back all of the old shows that you used to have on the TV channel get rid of all of your unknown, shows except for mini kids and sweet lullaby songs, and al…" - Subir G
2
"screen"
8 negative reviews mention this · 19% of all complaints
★★★★★ "Recent update. Having trouble adjusting to the recent update on baby first app. Constant buffering on live TV, the airplay feature has been removed, as well as the Lock Screen option." - Fustrated toddler mama
3
"doesn"
7 negative reviews mention this · 17% of all complaints
★★★★★ "where did Fred and Fiona go?. When I went to the show section, I can't find Fred and Fiona and also can you bring back all of the old shows that you used to have on the TV channel get rid of all of your unknown, shows except for mini kids and sweet lullaby songs, and al…" - Subir G
4
"paid"
7 negative reviews mention this · 17% of all complaints
★★★★★ "Won’t let me login. I had just made an account and paid for a subscription and it won’t let me login because they are saying my email is no valid knowing that I put the right email I tried contacting but they still say invalid email made a new account and stil…" - Phalanxxx
5
"work"
7 negative reviews mention this · 17% of all complaints
★★★★★ "STOP USING AI!!!!. REAL BABYFIRST FANS RISE UP!!! Cuz you kids will not know What I’m talking about Anyway 😒 FIRST MEDIA YES YOU Stop using ai 🤖 on your channel use some of Your own workers to make art 😡🤬 And Get Rid of All Your Licensed Shows ( Except Sh…" - Sumdumfuq
6
"shows"
6 negative reviews mention this · 14% of all complaints
★★★★★ "where did Fred and Fiona go?. When I went to the show section, I can't find Fred and Fiona and also can you bring back all of the old shows that you used to have on the TV channel get rid of all of your unknown, shows except for mini kids and sweet lullaby songs, and al…" - Subir G
7
"kids"
6 negative reviews mention this · 14% of all complaints
★★★★★ "where did Fred and Fiona go?. When I went to the show section, I can't find Fred and Fiona and also can you bring back all of the old shows that you used to have on the TV channel get rid of all of your unknown, shows except for mini kids and sweet lullaby songs, and al…" - Subir G
8
"know"
6 negative reviews mention this · 14% of all complaints
★★★★★ "where did Fred and Fiona go?. When I went to the show section, I can't find Fred and Fiona and also can you bring back all of the old shows that you used to have on the TV channel get rid of all of your unknown, shows except for mini kids and sweet lullaby songs, and al…" - Subir G
9
"device"
6 negative reviews mention this · 14% of all complaints
★★★★★ "Not loading correctly. When logging in on an android device it is not recognizing my subscription from my apple subscription" - Devoted customer
10
"year"
6 negative reviews mention this · 14% of all complaints
★★★★★ "New Update is TERRIBLE. Prior to the recent update, we loved the app. This recent update changed the layout of the app completely. My 2 year old was able to navigate it by himself. It took awhile for me to figure it out so I know he’s not going to get it. It was …" - KKM9423
11
"free"
6 negative reviews mention this · 14% of all complaints
★★★★★ "ADS?. So paying for the subscription doesn’t mean it’s add free? The baby was watching live TV and a random commercial comes on? What are we paying for then?" - NCTaylor87
12
"account"
5 negative reviews mention this · 12% of all complaints
★★★★★ "Won’t let me login. I had just made an account and paid for a subscription and it won’t let me login because they are saying my email is no valid knowing that I put the right email I tried contacting but they still say invalid email made a new account and stil…" - Phalanxxx
📋 All 42 negative reviews
Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").
where did Fred and Fiona go?
When I went to the show section, I can't find Fred and Fiona and also can you bring back all of the old shows that you used to have on the TV channel get rid of all of your unknown, shows except for mini kids and sweet lullaby songs, and also bring back all the old shows also because you add a train for the home menu doesn't mean you have to get rid of all of the old shows also, why do you have to lock everything you have? but for a reason when I search for it, I found it, but all the episodes are locked and also why do you just have to put a lock icon on everything and it doesn't mean you have to make a subscription for that
STOP USING AI!!!!
REAL BABYFIRST FANS RISE UP!!! Cuz you kids will not know What I’m talking about Anyway 😒 FIRST MEDIA YES YOU Stop using ai 🤖 on your channel use some of Your own workers to make art 😡🤬 And Get Rid of All Your Licensed Shows ( Except ShushyBye) Also Add Mio Mao Back!!!!!!!!
Not loading correctly
When logging in on an android device it is not recognizing my subscription from my apple subscription
Won’t let me login
I had just made an account and paid for a subscription and it won’t let me login because they are saying my email is no valid knowing that I put the right email I tried contacting but they still say invalid email made a new account and still saying invalid email
App is terrible
Apps are hard to log in to. Tends to give me an error message more often than not on my TV when trying to use the app. Smh
Unusable Since Interface Update
As others have mentioned the new update makes this app completely unusable. The app no longer supports Chromecast and the airplay feature is nonfunctional. Live TV will not work regardless of trying cast to a TV. Don’t bother subscribing as this app is no longer worth it.
Recent update
Having trouble adjusting to the recent update on baby first app. Constant buffering on live TV, the airplay feature has been removed, as well as the Lock Screen option.
Updated App
With the new update it is difficult to use the app and I can no longer screen play. I pay for the app so I can airplay it to my TV for my kiddo.
Used to love the app
This was always a great app. After switching from Comcast, we loved the app for our daughter. However, they have recently changed it so we can’t cast from the app to our tv and are very disappointed about this change. The casting feature is the only reason why we paid for the app.
New Update is TERRIBLE
Prior to the recent update, we loved the app. This recent update changed the layout of the app completely. My 2 year old was able to navigate it by himself. It took awhile for me to figure it out so I know he’s not going to get it.
It was very simple before. And There were games that really helped him with identification as well as dexterity that has been removed. I will definitely be cancelling the subscription if it doesn’t go back sooner than later.
It was very simple before. And There were games that really helped him with identification as well as dexterity that has been removed. I will definitely be cancelling the subscription if it doesn’t go back sooner than later.
Accessibility
There’s are NO captions available which help kids learn to read, deaf, or HOH. They also have shows with NO WORDS which don’t help kids learn to talk. These are: very small creatures, sunny bunnies, super dad, rainbow horse, color crew to name a few. Could be so much better WITH words. It’s like they want to dumb down your child to grunts, and squeals.
Stuck on a white screen
Not sure what’s happening-it loads fine on one device, but won’t load on another.
FRAUD! Don’t get this app!
We downloaded this app because my little one loved the TV channel as a baby, and I don’t know how but last year apparently I paid a yearly subscription for $2, I have no idea how or what since I NEVER received a receipt, I was never asked, it was NEVER approved. I guess they got permission from my 2 year old, and then this year 2025 I am charged 46.75 from Cleeng on my PayPal account, up until today I had NO IDEA what Cleeng was, I googled it and apparently a streaming device, a week later I get a weird receipt from the first app, and not even a good receipt! It’s confusing and doesn’t even explain what is it! Turns out I had a subscription all along!!!! My son, now 3, BARELY uses this app. PayPal refused to give me a refund because I have paid this app before!!! But there are no email receipts in my account!!!
THIS IS FRAUD, DONT GET THIS APP BECAUSE APPARENTLY ALL THEY NEED IS PERMISSION FROM YOUR TODDLER TO CHARGE YOU!
THIS IS FRAUD, DONT GET THIS APP BECAUSE APPARENTLY ALL THEY NEED IS PERMISSION FROM YOUR TODDLER TO CHARGE YOU!
App will not open
The app always force closes I’ve tried deleting the app and reinstalling it still nothing
Used to work great
Casting doesn’t work anymore, which means we can’t watch it on the tv. It gets hung up on the black First learning screen.
ADS?
So paying for the subscription doesn’t mean it’s add free?
The baby was watching live TV and a random commercial comes on? What are we paying for then?
The baby was watching live TV and a random commercial comes on? What are we paying for then?
Commercials and too expensive
When I looked into to this and purchased this app for my grandchildren I did not think there would be commercials. Also there was very few episode's available. Severely disappointed as they really liked it. I have canceled before the free week was even into one day. Im hoping that the company does not charge me as I have read many in the reviews are having trouble canceling there subscription's.
Can’t add subscription or trial
Might be the greatest app…. But I can’t activate a subscription or do a trial so I guess I’ll never know.
Crashes
Crashed the first time I opened it. Tried again several times and even started a free trial and it crashed every time I tried watching any shows or the livestream. Cancelled and uninstalled immediately.
Too expensive
I figured that some of the options (games) would be subscription only, but I did not expect to find only 3 (that’s THREE - 3!) of the over 500 video clips would be free. There’s 17 shows highlighted, but only 3 of them have one free video. And I had to actually search for them. So not worth the effort for my 2 year old. I subscribe to the TV channel, so I’ll just start recording episodes on my iPad again. They work well on long trips in the car, and I don’t have to pay to see them on another device. Deleting all the apps now because the phone app gets boring after 10 seconds.
Subscriptions
The educational materials in the App is awesome. I don’t/didn’t have a problem with the program or materials in the program. My problem was not being able to go into the settings on the app and cancel subscription, instead I had to go through an act of congress (per say) to cancel that shouldn’t be. Too much strolling and redirecting. Also charging my account after submitting a cancellation three days before2/24/23 cancellation 2/26/23 and cancellation not taking effect until a month after cancellation 3/26/24, which I don’t feel make sense. I feel subscription should be refunded, will update when given an explanation. Help me understand please!
Not a free app
Nothing on this app is for free. Seems pretty greedy. Only came here from youtube, will be scrubbing my childs youtube of babyfirst now, when advertising the app they didnt say anything about “subscription fees” i find that to be dishonest. Will find other apps that will allow childern to learn without a price tag. Bye
Won’t load.
Not sure if it’s an iOS 17 issue or what, but the app constantly stalls saying, “Loading failed. Please try again later.” Would love to use the app on the phone and not just on the TV, but as it is it’s completely useless for me.
1 star for data not collected
At least they don’t collect data off the device it’s on. But there’s no free content like it says there is. The content labeled free freezes, redirects to an oops dialogue that says come back later, or to a purchase sub screen.
Never works
Don’t waste your time or money. The app have a lot of issues. Most of the time videos won’t play, it will ask you to sing in a millions of times. Overall just a bad experience.
New 6.0 is not easier and quicker for the kids
Love the content but the interface is not little kid friendly or easier anymore.
The video now plays on part of the screen and doesn’t lock so the little ones keep touching other buttons for stuff that is on the other part of the screen. They can’t make it full screen because they have to tap the screen then click the little square.
Navigating out of the video is weird too…
The video now plays on part of the screen and doesn’t lock so the little ones keep touching other buttons for stuff that is on the other part of the screen. They can’t make it full screen because they have to tap the screen then click the little square.
Navigating out of the video is weird too…
Does not work
I was trying to open the app and does not work
Too many commercials / inadequate app
I pay for this service.
Consider my surprise when I learned that new “content” is often a commercial for a plushie/toilet this company is trying to push.
Or worse a commercial for adult things like “JG Wentworth” or insurance.
That would be forgivable if I had any means of making a playlist of my sons favorite shows.
That leads me to my second gripe with this app/service.
The application itself is low-effort. The activities are things like “print out and color a picture of a fish”. Or a buggy alphabet game that crashes consistently.
Download “Endless Learning Academy” instead if you want your child to have a good experience with educational content apps.
It’s a shame really. The content from this service can be really good, but it’s being bogged down by cash-grabbing and incompetent developers.
In summary: Commercials on paid-tier and a low effort App
Consider my surprise when I learned that new “content” is often a commercial for a plushie/toilet this company is trying to push.
Or worse a commercial for adult things like “JG Wentworth” or insurance.
That would be forgivable if I had any means of making a playlist of my sons favorite shows.
That leads me to my second gripe with this app/service.
The application itself is low-effort. The activities are things like “print out and color a picture of a fish”. Or a buggy alphabet game that crashes consistently.
Download “Endless Learning Academy” instead if you want your child to have a good experience with educational content apps.
It’s a shame really. The content from this service can be really good, but it’s being bogged down by cash-grabbing and incompetent developers.
In summary: Commercials on paid-tier and a low effort App
Waste of Money - Never Works
I'm not even going to waste a lot of time writing this. I simply urge and warn you - the app does not work 99% of the time, the employees are COMPLETELY aware of it, and will explain in email when you write, and they continue to charge people money, knowing their app does not work. If you have money to waste - go for it.
Not user friendly
Most games are so enlarged that the nearly everything is impossible to play. Makes it very difficult for a 2 year old to learn or actually do anything on the app. Not recommended, especially not if you pay to access additional app features…
Bad I do not recommend this
So recently I was getting this for my baby sister andI thought it was a good idea for the nursery rhymes but it said I have to create an account so I don’t know what to do and also I had to pay so I do not recommend this for your child
Incompatible IOS on iPad Air
I pay for an annual subscription which I’m fine with. The content is okay, but I wish their characters were cuter. Regardless, we use my old iPad Air for our children to use but this app isn’t supported on older IOS (iPad Air only goes to IOS 12). Since the entire purpose for paying for programming for children to watch and they can’t watch it on their device, we will be cancelling our paid service. Please let us know when you will be compatible and we will sign up again. I’m not buying my child a new iPad for you when all other streaming services have figured it out already.
App doesn’t work!!
The moment you open it, you get a black screen and stays that way.
The forever crashing app
Please y’all get this problem fixed . Soooo many times it crashes and I’m sure you understand how kids respond to their app not working
Not Great for Neuro Diverse Kids
the updates will change the app to the degree that your autistic children, who grow to love it, will lose their absolute **** when it is not what it used to be.
Baby tunes out with commercials
My baby couldn’t care less about Ellen deGeneres skin care line, zocdoc or the Gilt shopping. Just to name few. We understand you need to have commercials, but can we have something more appropriate? Do you assume mom is watching this with the baby and are selling to them?
Doe NOT work on multiple devices
I have the app downloaded on my iPad and it works great! It’s only worked on the iPhone ONCE now it acts like I don’t have an account or paid for a YEARLY subscription. About cancel it because it’s frustrating when my two year old can’t use something that I paid money for.. no one wants carry about an iPad all the time. Please fix!
Yes, I saw when it says restore purchase and it does not even work when I select it. It’s forcing me to buy it again.
Yes, I saw when it says restore purchase and it does not even work when I select it. It’s forcing me to buy it again.
I WANT TO PLAY ALL GAMES
I can’t play and games and I have a iPad that I can’t pay on my iPad
The Live feature is GLITCHY!
I got this app so my son could watch BabyFirst in his room without cable, solely for the live broadcast feature. IT’S SOOOO GLITCHY! It’ll freeze, reload (to the same commercial from when it froze) then freeze again. When it attempts to reload, it only loads to 33% then spins repeatedly on a black screen. I’ve closed/reopened the app and I’ve deleted/re-downloaded the app, nothing changes. SO FRUSTRATING! PLEASE FIX THIS!
Live TV
The live TV is glitching really bad. Has been doing so for 2 days. I sent an email last night and it’s been over 12 hours and no response. I paid for an entire year of service and I can see now that I’m going to regret it. I had another issue that I had to sorta figure out on my own. This is ridiculous.
Horrible App!
This app is horrible! It displays the incorrect content. You can only play one video then the next one will be in landscape so you can’t see it. You have to close the whole app and reopen it just to watch one more video and repeat the process. Very disappointed!
App logs you out after almost every video..
App logs you out after almost every video.. absolutely ridiculous!
Sentiment summary
81%
Positive (4-5★)
9%
Neutral (3★)
9%
Negative (1-2★)