Review Insights · App Store
H&M
H&M · 231,710 ratings · ★ 4.8
4.8
★★★★★
231,710 ratings
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Top complaints - extracted from 23 negative reviews
Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.
1
"work"
4 negative reviews mention this · 17% of all complaints
★★★★★ "Can’t really appreciate the clothing with the models in weird positions.. It’s not like we spend time on the app to appreciate the models, who are not even nice to look at, or the art work of the photographer. You waste time having to figure out what the outfit looks like with the models looking anger and sloppy…" - Bbbabera
2
"shop"
4 negative reviews mention this · 17% of all complaints
★★★★★ "H&M app is terrible. This app freezes, crashes and tweaks. Every time im shopping it freezes or jumps around then i lose my place, if theres a promotional giveaway it will show you a link to enter but it takes you to a blank H&M page. Love H&M but this app suck…" - alanbeast116
3
"freezes"
3 negative reviews mention this · 13% of all complaints
★★★★★ "H&M app is terrible. This app freezes, crashes and tweaks. Every time im shopping it freezes or jumps around then i lose my place, if theres a promotional giveaway it will show you a link to enter but it takes you to a blank H&M page. Love H&M but this app suck…" - alanbeast116
4
"every"
3 negative reviews mention this · 13% of all complaints
★★★★★ "H&M app is terrible. This app freezes, crashes and tweaks. Every time im shopping it freezes or jumps around then i lose my place, if theres a promotional giveaway it will show you a link to enter but it takes you to a blank H&M page. Love H&M but this app suck…" - alanbeast116
5
"love"
3 negative reviews mention this · 13% of all complaints
★★★★★ "H&M app is terrible. This app freezes, crashes and tweaks. Every time im shopping it freezes or jumps around then i lose my place, if theres a promotional giveaway it will show you a link to enter but it takes you to a blank H&M page. Love H&M but this app suck…" - alanbeast116
6
"prices"
3 negative reviews mention this · 13% of all complaints
★★★★★ "SCAM. This is an absolute scam and customer should be extremely careful when using H&M. The price displayed on product pages are not the prices charged in the cart. For example, a kids dress was listed for $6 on the product page but became $8 in …" - belkalp
7
"issue"
3 negative reviews mention this · 13% of all complaints
★★★★★ "SCAM. This is an absolute scam and customer should be extremely careful when using H&M. The price displayed on product pages are not the prices charged in the cart. For example, a kids dress was listed for $6 on the product page but became $8 in …" - belkalp
8
"working"
3 negative reviews mention this · 13% of all complaints
★★★★★ "App is Not working. The app for US shopping is not working. It’s been unavailable for more than 3-4 days." - Clary20
📋 All 23 negative reviews
Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").
Can’t really appreciate the clothing with the models in weird positions.
It’s not like we spend time on the app to appreciate the models, who are not even nice to look at, or the art work of the photographer. You waste time having to figure out what the outfit looks like with the models looking anger and sloppy. Maube for a magazine…
No button in settings to turn off dark mode
I hate when apps start adapting your system light mode and don’t have an option in settings to turn it off.
SCAM
This is an absolute scam and customer should be extremely careful when using H&M.
The price displayed on product pages are not the prices charged in the cart. For example, a kids dress was listed for $6 on the product page but became $8 in the cart.
What makes this even worse is that customer support is fully aware of the issue. Instead of fixing the problem, they simply suggest placing the order and contacting them afterward to receive a refund for the difference. In other words, they have no intention of correcting a pricing error that directly affects customers at checkout.
Displaying one price and charging another is unacceptable and feels deceptive. Customers should carefully verify every price in their cart before completing a purchase.
The price displayed on product pages are not the prices charged in the cart. For example, a kids dress was listed for $6 on the product page but became $8 in the cart.
What makes this even worse is that customer support is fully aware of the issue. Instead of fixing the problem, they simply suggest placing the order and contacting them afterward to receive a refund for the difference. In other words, they have no intention of correcting a pricing error that directly affects customers at checkout.
Displaying one price and charging another is unacceptable and feels deceptive. Customers should carefully verify every price in their cart before completing a purchase.
Bring back white background
Bring back white background! The new black background does not work for this app at all
Bad app
If you want to buy on h&m go directly to their stores dont buy online very bad service
App Crashes Constantly
I used to love using this app, for the most part. My only real complaint was that I never got notified about things coming back in stock and had to check manually if I didn’t want to miss out. Now, the app freezes/crashes CONSTANTLY. It’s become more or less unusable, meaning I almost never shop here anymore.
Very bad App
Difficult to use
Furious
I only have Capital One credit cards and you refuse to support them. I will not be doing business with you any longer.
Awful
Always an awful experience on this app, whether im using on my phone and especially on iPad. Always freezes. How can a company this larger have this useless app?!!
Don’t use it
Whenever I get something, they always makes a issue whenever I buy it says that it delays it please fix it or destroy it
App is Not working
The app for US shopping is not working. It’s been unavailable for more than 3-4 days.
The app is not working for me
Trato de ingresar a mi cuenta y no me lo permite 😡
Not worth it
I can’t believe you guys took away free shipping for plus members. On top of raising prices of everything this year. I’ll find somewhere that values frequent shoppers more.
Awful
You’re advertising a discount code in the app but it doesn’t work even though all items in the cart are eligible!
Trouble logging in
Ive reset my password several times already and still getting an error message that the password does not match with my email. Not sure what the issue is. Anyone else experiencing this issue?
Hire some QA!
You’re making so much money, yet you can’t hire a QA team to properly test your app. It’s ridiculous how many bugs there are.
Doesn’t work!
Can’t sign in to website. Can’t sign in on app!
H&M app is terrible
This app freezes, crashes and tweaks. Every time im shopping it freezes or jumps around then i lose my place, if theres a promotional giveaway it will show you a link to enter but it takes you to a blank H&M page. Love H&M but this app sucks its such a headache
This app’s doing too much
The new design of H&M’s app is nearly impossible to shop. The animations are overstimulating, the photos are too abstract to quickly see what the clothes even look like, and the photo filters are distracting. It’s like they ripped off Zara’s infamously bad UX, prioritizing style over function and usability.
Muy mal servicio
Me gusta algunas prendas de su ropa pero el servicio al cliente y su sistema de puntos no es buena. Lástima pasa lo mismo con Zara mejor compra en Shein es la misma calidad en ciertas prendas a mucho menor precio. Porfavor mejoren las fotos de los productos no blanco y negro, ni la foto de la cara o de la axilas de las modelos me interesa el producto y a veces no se ve bien los colores la forma de las prendas.PLS!!
Sale items not working
Sale item prices are not reflected in the final checkout
Yuck
H&M do you hate women/femininity? Every model looks extremely androgynous and underweight, posing like men. I only shop here for the cotton socks and underwear, some of the clothes that aren’t see-through, or have annoying California/New York/elite college logo on them. I had a problem with clothes shrinking in the past, having to throw away pieces. I do enjoy the points system.
Love the shop, not the app
I’ve moved markets and I can’t change my app to reflect my new market (USA to Europe)
Sentiment summary
96%
Positive (4-5★)
2%
Neutral (3★)
2%
Negative (1-2★)