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H&M

H&M · 226,151 ratings · ★ 4.8

4.8
★★★★★
226,151 ratings
5 ★
205,045 (91%)
4 ★
12,850 (6%)
3 ★
3,453 (2%)
2 ★
1,255 (1%)
1 ★
3,548 (2%)
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Top complaints - extracted from 22 negative reviews

Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.

1
"freezes"
4 negative reviews mention this · 18% of all complaints
★★★★ "App Crashes Constantly. I used to love using this app, for the most part. My only real complaint was that I never got notified about things coming back in stock and had to check manually if I didn’t want to miss out. Now, the app freezes/crashes CONSTANTLY. It’s …" - Joan of Snark
2
"working"
4 negative reviews mention this · 18% of all complaints
★★★★ "App is Not working. The app for US shopping is not working. It’s been unavailable for more than 3-4 days." - Clary20
3
"constantly"
3 negative reviews mention this · 14% of all complaints
★★★★ "App Crashes Constantly. I used to love using this app, for the most part. My only real complaint was that I never got notified about things coming back in stock and had to check manually if I didn’t want to miss out. Now, the app freezes/crashes CONSTANTLY. It’s …" - Joan of Snark
4
"shop"
3 negative reviews mention this · 14% of all complaints
★★★★ "App Crashes Constantly. I used to love using this app, for the most part. My only real complaint was that I never got notified about things coming back in stock and had to check manually if I didn’t want to miss out. Now, the app freezes/crashes CONSTANTLY. It’s …" - Joan of Snark
5
"doesn"
3 negative reviews mention this · 14% of all complaints
★★★★ "Awful. You’re advertising a discount code in the app but it doesn’t work even though all items in the cart are eligible!" - Ang058
6
"work"
3 negative reviews mention this · 14% of all complaints
★★★★ "App is Not working. The app for US shopping is not working. It’s been unavailable for more than 3-4 days." - Clary20

📋 All 22 negative reviews

Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").

★★★★ Joan of Snark 5/8/2026 v26.17.2
App Crashes Constantly
I used to love using this app, for the most part. My only real complaint was that I never got notified about things coming back in stock and had to check manually if I didn’t want to miss out. Now, the app freezes/crashes CONSTANTLY. It’s become more or less unusable, meaning I almost never shop here anymore.
★★★★ 天生巨基 4/16/2026 v26.15.0
Very bad App
Difficult to use
★★★★ CCAdventurous 4/15/2026 v26.15.0
Furious
I only have Capital One credit cards and you refuse to support them. I will not be doing business with you any longer.
★★★★ Cincc5 4/15/2026 v26.15.0
Awful
Always an awful experience on this app, whether im using on my phone and especially on iPad. Always freezes. How can a company this larger have this useless app?!!
★★★★ ayselnas 4/1/2026 v26.13.0
Don’t use it
Whenever I get something, they always makes a issue whenever I buy it says that it delays it please fix it or destroy it
★★★★ Clary20 3/31/2026 v26.13.0
App is Not working
The app for US shopping is not working. It’s been unavailable for more than 3-4 days.
★★★★ Lulucilla 3/26/2026 v26.13.0
The app is not working for me
Trato de ingresar a mi cuenta y no me lo permite 😡
★★★★ Bg.! 3/12/2026 v26.09.1
Not worth it
I can’t believe you guys took away free shipping for plus members. On top of raising prices of everything this year. I’ll find somewhere that values frequent shoppers more.
★★★★ Ang058 3/4/2026 v26.09.0
Awful
You’re advertising a discount code in the app but it doesn’t work even though all items in the cart are eligible!
★★★★ Customer Complaint 1828373 12/30/2025 v25.50.1
Trouble logging in
Ive reset my password several times already and still getting an error message that the password does not match with my email. Not sure what the issue is. Anyone else experiencing this issue?
★★★★ Khrystyna.06 12/26/2025 v25.50.1
Hire some QA!
You’re making so much money, yet you can’t hire a QA team to properly test your app. It’s ridiculous how many bugs there are.
★★★★ Squishy Bear 12/5/2025 v25.44.2
Doesn’t work!
Can’t sign in to website. Can’t sign in on app!
★★★★ breakyourwaIl 11/27/2025 v25.44.2
Needs a serious update
This app glitches freezes and crashes CONSTANTLY. You can’t go a minute without having to exit out of the entire app and restarting it. It was so irritating trying to check out 15 times and the app just kept crashing. You can’t use Apple Pay without it glitching and crashing. You cannot switch apps without it crashing. Needs serious work.
★★★★ Truthonlys 11/26/2025 v25.44.2
App has some bug , not working
Not letting me entering my delivery address it got completely stuck there worst app
★★★★ Aaannnoo224 11/26/2025 v25.44.2
E gift cards
We should be able to add e gift cards to complete orders not limit them to 3 it cancels out free shipping
★★★★ AttieSull 11/17/2025 v25.44.1
Bugging Out
It says 20% if you downloaded and used the app. But it won’t let me type any of my information as the keyboard doesn’t pop up. Total bummer!
★★★★ marcuswb00 11/17/2025 v25.44.1
Very broken
Constantly freezing
★★★★★ SusyTovi81 3/11/2026 v26.09.1
Muy mal servicio
Me gusta algunas prendas de su ropa pero el servicio al cliente y su sistema de puntos no es buena. Lástima pasa lo mismo con Zara mejor compra en Shein es la misma calidad en ciertas prendas a mucho menor precio. Porfavor mejoren las fotos de los productos no blanco y negro, ni la foto de la cara o de la axilas de las modelos me interesa el producto y a veces no se ve bien los colores la forma de las prendas.PLS!!
★★★★★ mazzi2up 3/1/2026 v26.09.0
Sale items not working
Sale item prices are not reflected in the final checkout
★★★★★ Lissacat5 2/5/2026 v26.04.1
Yuck
H&M do you hate women/femininity? Every model looks extremely androgynous and underweight, posing like men. I only shop here for the cotton socks and underwear, some of the clothes that aren’t see-through, or have annoying California/New York/elite college logo on them. I had a problem with clothes shrinking in the past, having to throw away pieces. I do enjoy the points system.
★★★★★ jb_609 1/16/2026 v25.50.1
Love the shop, not the app
I’ve moved markets and I can’t change my app to reflect my new market (USA to Europe)
★★★★★ iFaaabi 11/16/2025 v25.44.1
The app keeps freezing
Every time I’m scrolling it freezes

Sentiment summary

96%
Positive (4-5★)
2%
Neutral (3★)
2%
Negative (1-2★)

✓ Strong positive sentiment - clone path is harder, users like the existing app.