Review Insights · App Store
Hallmark+
Hallmark Labs, LLC · 11,811 ratings · ★ 4.3
4.3
★★★★★
11,811 ratings
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Top complaints - extracted from 73 negative reviews
Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.
1
"hallmark"
32 negative reviews mention this · 44% of all complaints
★★★★★ "They did not fix the bugs.. It started with one series. Had to find another. It crashed. Found another. It crashed. And more. Do not buy hallmark plus channel. They crash on iPhone , iPad, chrome , safari. It’s on their end." - bsr33647
2
"every"
19 negative reviews mention this · 26% of all complaints
★★★★★ "Worst AP at Apple Store. Every evening we have at least 2 crashes, complete reboot after each crash. Spinning circle of death, get someone to Rewrite your AP,…" - Wilber4
3
"work"
19 negative reviews mention this · 26% of all complaints
★★★★★ "Clunky at best. I paid for this app for my mother who loves all of the Hallmark content but the app, if it even opens, is super slow and teetering on crashing at any time. Serious work needs to be done to update it and make it more reliable and usable." - Muckfu
4
"love"
18 negative reviews mention this · 25% of all complaints
★★★★★ "Streaming quality. Let me start out by saying I love my Hallmark movies. However, I am really disappointed in the streaming quality on Hallmark+. The movies often look like they are produced decades ago, with the visuals that resemble something from the 1990…" - User1644
5
"movies"
18 negative reviews mention this · 25% of all complaints
★★★★★ "Streaming quality. Let me start out by saying I love my Hallmark movies. However, I am really disappointed in the streaming quality on Hallmark+. The movies often look like they are produced decades ago, with the visuals that resemble something from the 1990…" - User1644
6
"watching"
17 negative reviews mention this · 23% of all complaints
★★★★★ "Finally reach my limit. I’m giving the Hallmark plus app 2stars because, every time I buy a subscription it takes 2-3 days to activate. Last time I had to contact customer service. Today I loaded the app to my Samsung and entered the code to start watching on…" - no name 3509
7
"movie"
15 negative reviews mention this · 21% of all complaints
★★★★★ "Streaming quality. Let me start out by saying I love my Hallmark movies. However, I am really disappointed in the streaming quality on Hallmark+. The movies often look like they are produced decades ago, with the visuals that resemble something from the 1990…" - User1644
8
"watch"
15 negative reviews mention this · 21% of all complaints
★★★★★ "Love the content… HATE the app!. I love Hallmark and I love Hallmark + and how easy it is to watch movies, but the app is awful on Apple. I am constantly having to delete the app and reinstall the app just to get it to work. I have to do it multiple times a day. It is so f…" - gatorlover11
9
"subscription"
15 negative reviews mention this · 21% of all complaints
★★★★★ "Love hallmark movies but hate this app. Constantly getting kicked out and freezing thinking of cancelling subscription not worth the aggravation" - Love y at
10
"content"
14 negative reviews mention this · 19% of all complaints
★★★★★ "Streaming quality. Let me start out by saying I love my Hallmark movies. However, I am really disappointed in the streaming quality on Hallmark+. The movies often look like they are produced decades ago, with the visuals that resemble something from the 1990…" - User1644
11
"available"
14 negative reviews mention this · 19% of all complaints
★★★★★ "Interruption. Love the programs that are available but it keeps giving error messages and you have to go out and then go back in and sometimes it keeps doing it over and over again this is a problem that needs to be fixed" - phatmomma27
12
"streaming"
13 negative reviews mention this · 18% of all complaints
★★★★★ "Streaming quality. Let me start out by saying I love my Hallmark movies. However, I am really disappointed in the streaming quality on Hallmark+. The movies often look like they are produced decades ago, with the visuals that resemble something from the 1990…" - User1644
📋 All 73 negative reviews
Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").
They did not fix the bugs.
It started with one series. Had to find another. It crashed. Found another. It crashed. And more. Do not buy hallmark plus channel. They crash on iPhone , iPad, chrome , safari. It’s on their end.
Worst AP at Apple Store
Every evening we have at least 2 crashes, complete reboot after each crash. Spinning circle of death, get someone to
Rewrite your AP,…
Rewrite your AP,…
Unreliable
Love the content but the app is terrible. I have to delete and reinstall almost every time I try to use it in order to get the content to load.
Clunky at best
I paid for this app for my mother who loves all of the Hallmark content but the app, if it even opens, is super slow and teetering on crashing at any time. Serious work needs to be done to update it and make it more reliable and usable.
FIX THE APP!
The Apple TV app is the worst! The amount of random shutting down, closing, and logging out issues are insane. I shouldn’t have to continue to log in to an app that I pay a service for so dang often. Get it right Hallmark.
Love hallmark movies but hate this app
Constantly getting kicked out and freezing thinking of cancelling subscription not worth the aggravation
Subscription
Impossible to “just” cancel. 800 support just disconnects
Feedback is a gift - please use it wisely
Quite an undeniable feedback theme in these reviews about the app’s shortcomings. Time to hire some fresh thinking developers, maybe those with experience at quality, user-friendly streaming platforms that actually work (unfortunately quite opposite to this app). Hallmark content deserves so much better.
Oops????!!
If you want me to keep this app and pay for it you need to fix it so I don’t gets oops! Every five seconds. I just sighed up for it today and it’s already messing up.
OOPS!
Why is it after watching for a bit I keep getting Oops, something went wrong messages. I’m about ready to cancel.
Do better
Honestly if the phone app could suck anymore it would probably create its en singularity.
It’s great that you can stream hallmark. It’s disappointing how bad the apps are. The iPhone app constantly thinks you’re outside the US and the Apple TV app recently has to restart regularly.
Why aren’t you using Apple’s media player? It’s far superior to whatever 3rd party system you are using. There is zero unity with how other apps work. The icons are all different and how the app works is far less responsive to user interaction. It sucks, and we’re paying for it. The need to login repeatedly because I’m told I’m outside of the viewer area for the service when I am in the middle of the United States is almost a joke at this point. It’s time to fire the team that does this service for you and hire one that knows what that are doing.
It’s great that you can stream hallmark. It’s disappointing how bad the apps are. The iPhone app constantly thinks you’re outside the US and the Apple TV app recently has to restart regularly.
Why aren’t you using Apple’s media player? It’s far superior to whatever 3rd party system you are using. There is zero unity with how other apps work. The icons are all different and how the app works is far less responsive to user interaction. It sucks, and we’re paying for it. The need to login repeatedly because I’m told I’m outside of the viewer area for the service when I am in the middle of the United States is almost a joke at this point. It’s time to fire the team that does this service for you and hire one that knows what that are doing.
Missing the “mark”
I’m 50 years old and probably right in your target demographic. But I didn’t get this app for me. I got it for my mother for a birthday. In my whole life, I don’t think I’ve ever bought a gift that has caused more frustration and aggravation. The app is so very difficult to use. Here are 7 specific reasons why. 1, login is different than the app for the store. Confusing. 2, app logs itself out an almost daily basis. Hard for an older person to figure out. 3, the carousel on the home page moves way too fast, and there’s no way to make it stop. 4, app tends to overemphasize images, with giant splash screens that hide the actual content below the proverbial fold, without a visual indicator that there is additional content out of sight. 5, teeny tiny controls during playback. Want to minimize what you’re watching because you realize you’ve already seen it? Good luck hitting that tiny arrows pointing inward control. Target size on that must be about 20 pixels square, even on this iPad Pro. 6, why does the app open multiple instances on the iPad?! Never seen another app do that, EVER. Very confusing and wasteful of system RAM. And 7, lately, the app repeatedly tells us that it can’t be used outside the country. What?! We haven’t been out of the country in 30 years, and no, we don’t live in a border state, either.
So thank you for failing one more time today, before the renewal happens. We are canceling our subscription. I am completely certain I can find a better gift than the headache this subscription has been for the past 50 weeks.
So thank you for failing one more time today, before the renewal happens. We are canceling our subscription. I am completely certain I can find a better gift than the headache this subscription has been for the past 50 weeks.
Horrible streaming experience
I love the Hallmark movies but please fix the streaming, it always freezes and I end up watching the movies on an IPad or laptop.
Too many problems
I really want to watch Hallmark. I’m on my 5th day of free trial… nothing works! I can’t even get through a full episode, I get kicked off! It won’t even load on my TV! I’m trying to watch on phone. So disappointed.
This app needs help
This review is about the app itself. Hallmark plus app needs some serious work at least on the Apple TV. This app glitches way too much and I need to force close it, which signs me out for some reason. I have to sign in every day with password and email. Also, there’s a weird glitch that claims that my device is outside of the US which I am in the US. Hallmark seriously needs to give this app a bug fix update ASAP.
Horrible App
Love Hallmark movies and shows so I got the app through prime and it worked great but I recently got rid of prime so I tried the app. Its the worst app ever. After using it for a day it started freezing up so I couldn’t watch anything. The next day it signed me out. Tried to log in but it wouldn’t let me so tried forgot my password and it said it sent an email but never got it. Tried every log in I would use and nothing works. Thankfully it was a free trial so I didn’t waste any money. If the app ever gets better I’ll get a subscription. Till then cya hallmark.
WHAT IS GOING ON
I am having trouble loading my HALLMARK PLUS app because it says it is not supported outside the USA? I live in the USA, have never been outside the USA! Fix it please
Worst streaming app on AppleTV
Even when it is working it is by far the slowest and least responsive streaming app we have (and we have them all). It often freezes on startup when every other app works fine, and requires a restart of the AppleTV to work. More recently, it is often refusing to start with a message that the app only works in North America (the device is installed in Texas and has never moved. I then have to delete the app, download it from the App Store and put in the user and password to get it to work again. Absolute rubbish.
Constantly crashes
Worst app ever. It constantly crashes.
Constant logouts make this app unusable most of the time.
The Hallmark+ app constantly kicks me out. I keep getting error messages saying content is “not available in your country” even though I haven’t left the area or traveled to another country.
I like to download movies for travel, but it’s always a problem. When I’m on a plane, the app logs me out, and since you can’t sign back in mid-flight, I can never watch my downloaded movies. I’m flying within the U.S., from one state to another - not internationally - yet this happens every time.
I don’t understand why the app is so unreliable, but it completely defeats the purpose of downloading movies for travel.
Contacted customer service to no avail.
I like to download movies for travel, but it’s always a problem. When I’m on a plane, the app logs me out, and since you can’t sign back in mid-flight, I can never watch my downloaded movies. I’m flying within the U.S., from one state to another - not internationally - yet this happens every time.
I don’t understand why the app is so unreliable, but it completely defeats the purpose of downloading movies for travel.
Contacted customer service to no avail.
This is the worst streaming app I have ever had
Waited 5+ minutes for a 2025 movie to resume and it never did and this is not the first time. Suggest Apple remove this app from
Library until they can fix it to meet the quality we have all come to expect from Apple.
Library until they can fix it to meet the quality we have all come to expect from Apple.
Unbelievable…free apps work better
I am so utterly mind blown right now!!! I have been using the Hallmark+ app for over a year now and the glitches were minimal in the beginning. I could reset Google Home and restart the app, I am streaming the app to my chromecast. Which yes I know is pretty old school BUT…I have ZERO issues with any of the other 7 or 8 apps I use. Including two free ones, Tubi and Pluto. It is truly sad and a complete rip off that Hallmark charges for this useless app. The only thing I like is the content but since I cannot enjoy that, it’s pointless. You need to fire every single person that has bully or developed this app because it does not work. Hallmark should also be ashamed at how long these same freezing, logging out, video slipping issues have been going on!! It’s probably much longer but I’m seeing the same complaints up to 3 YEARS AGO!?!?!? WHAT THE ACTUAL F:)$????? I’m so angry I’ve been paying for this over the last few months but I just tried to hold out for the next update. It’s just not coming together, scrap it and start over PLEASE!!!
App always freezes!
Such a bad streaming experience, it freezes constantly. I have to keep deleting the app and reinstalling it just to get it yo work again.
Worst App ever
I have to delete the app and redownload to my tv every time I want to use it. Sometimes it tells me its not offered in my country even though I am paying for it. Very frustrating
Glitchy
App on Firestick works great.. on my iPhone not so much!! Won’t load anything keeps kicking me out when I try to search and keeps telling me I don’t have a subscription when CLEARLY I DO!!
Awful
Takes forever to open and so many times I get it’s not available outside the us . Well I live in Maine and can’t watch it tonight . Sucks
Glitchy!
When I open the app, search for a particular movie and then select it nothing happens. It looks like it’s going to play but never does. My workaround is to offload the app, reload it and try again. At that point i start over and then it will play
Very frustrating!!!
App is very buggy. Will not load movies. Restarts app several times before it even thinks about working. Then seems to be buffering? But we have no other issues with any other streaming service so…
This app sucks
Zero stars if allowed
Horrible!!!
This app is the worst. It literally will not play more than 1 min without erroring. What a waste of money.
The app is terrible!
We love the selection, but the is the worst app I’ve ever used! When we are watching Hallmark+, it locks up and we have to delete the app and reload it just about every day! It’s infuriating!
Disappointing
There are many glitches in this app. The app doesn’t work, everyday. I canceled my subscription.
Leaves much to be desired
Got this app during a Black Friday sale in 2025 - while it’s a fantastic thought for watching commercial-less Hallmark movies/shows, it still needs much improvement. I have to sign back in once a week on the phone app. When I’m watching it on my phone, the rewind and fest forward arrows are awful and need recalibrated majorly. I get so annoyed when I can’t rewind or fast forward that I just shut the app and move onto something else. I work from home and typically have this app on while I’m working, so it’s very frustrating day in and day out. Also, more times than not, when I search in the search field for a movie or show on this app, nothing comes up even if I type it Word for Word. Very frustrating. I mean it’s 2025, why doesn’t the search field work most of the time lol? Paying money for an app that is this subpar drives me crazy. Also something you guys could add, when I opened up the app and want to start over a movie that I am halfway into already, there’s no restart button and, I cannot grab the cursor and rewind it all the way back to the beginning, it just close the app! It’s amazing. Please fix these issues 🙏🏼
Absolutely terrible.
This streaming service still takes my money after I cancelled my subscription and permanently deleted my accounts.
A joke
This is quite possibly the WOSRT channel ever. It takes forever to load and then it jams up your entire tv. DON’T waste your money. I am sitting here watching a circle.
Buggy Streaming
This is one of the buggiest apps I’ve used. It often logs me out in the middle of playing a movie. This includes a glitch where it says I’m not in the US and won’t let me log back in. Even if I’ve been watching something for awhile. I downloaded movies for a trip and it would not let me watch or see them unless I connected to wifi to verify my account. What is the purpose of paying for an account if I regularly can use it? This is on top of clunky searching/playback in the app as well as not being able to play Picture in Picture like every other streaming app out there. I will be ending my streaming account because of my inability to watch the content I pay for.
Love Hallmark unfortunately
I downloaded this app I was only able to watch one movie on it because it started saying that I cant watch anything because I don’t live in the US I live in California so I decided to delete it
So unstable and finicky
This app has to be the most frustrating streaming app I use. It freezes or loads blank and more often than not, says “The app is not available in your region.” I waste more time trying to get it to work than watching shows on it.
Not functional
Why are we pretending that Haley Dean isn’t super old?
The app never works
Every time I take a break from watching this app and take a break I get a message this app is not available in your country. I live in New York City. This app is trash. I would give 0 stars if I could.
Horrible User Experience
Takes forever to load, freezes often, delays when it is responding and jsut overall not fun to use
Frustrating needs update
The app constantly needs to be refreshed because it will not load and almost every time it’s opened on the tv it logs me out and requires me to log back in. Constantly telling me it’s not available in my area (it is). Tells me I need to subscribe to watch shows. (I’m a yearly subscriber) Glitchy and over all just so disappointing especially because it’s paid. Even the website on a Mac is terrible constantly needing a refresh and logging out. Please fix the issues. This app is terrible and I can’t see myself renewing next year. Don’t waste your money.
Worst App
This app is horrible. It constantly logs you in and out on the television and phone . Constantly having to re-sign in and then you sign in and it says you don’t have access to the movie so then you just sign out and sign back in, it’s absolutely horrible.
Dos not work regularly
Please fix this app has a potential to be great however does not load all the time. Sometimes it says this app is not supported in this country and when I can get it to load, I just get a spinning circle.
Streaming quality
Let me start out by saying I love my Hallmark movies.
However, I am really disappointed in the streaming quality on Hallmark+. The movies often look like they are produced decades ago, with the visuals that resemble something from the 1990s rather than modern HD standards. The picture can often appear soft, grainy, and lacking in clarity, which takes away from the viewing experience. For a paid streaming service, I expected a much higher level of quality. I hope improvements are made so that content matches today’s viewing expectations.
However, I am really disappointed in the streaming quality on Hallmark+. The movies often look like they are produced decades ago, with the visuals that resemble something from the 1990s rather than modern HD standards. The picture can often appear soft, grainy, and lacking in clarity, which takes away from the viewing experience. For a paid streaming service, I expected a much higher level of quality. I hope improvements are made so that content matches today’s viewing expectations.
App crashes daily
Respectfully, I love Hallmark. However, the constant error messages in the middle of a movie has become a daily occurence. We are in a place and time where apps should rarely crash. I'll remove this rating if I can get resolution on why the app keeps crashing.
Love the content… HATE the app!
I love Hallmark and I love Hallmark + and how easy it is to watch movies, but the app is awful on Apple. I am constantly having to delete the app and reinstall the app just to get it to work. I have to do it multiple times a day. It is so frustrating now when I use it on Roku, it works much better.
Finally reach my limit
I’m giving the Hallmark plus app 2stars because, every time I buy a subscription it takes 2-3 days to activate. Last time I had to contact customer service.
Today I loaded the app to my Samsung and entered the code to start watching on my tv. But it is still showing I need to subscribe.
In my opinion the FAQ has too many steps and not helpful.
Today I loaded the app to my Samsung and entered the code to start watching on my tv. But it is still showing I need to subscribe.
In my opinion the FAQ has too many steps and not helpful.
Not stable
I have not had this app and subscription long, but it was long enough to realize the app is unstable. My movie kept cutting off with an “Oops” pop up box. Over and over this has occurred across two different viewings. My internet connection is the same one I use to stream other programming on my devices. I watch many live sporting events from beginning to end and also have other streaming apps that function well. I have already performed many of the “fixes” they suggest in Help; so far it has made little difference in how the app behaves. The selection of Hallmark programming and movies is great; there is much to explore and watch if only I could keep the app running. Time will tell how long I keep this app….and the subscription.
Interruption
Love the programs that are available but it keeps giving error messages and you have to go out and then go back in and sometimes it keeps doing it over and over again this is a problem that needs to be fixed
+ 23 more in the clipboard copy
Sentiment summary
81%
Positive (4-5★)
4%
Neutral (3★)
15%
Negative (1-2★)