Review Insights · App Store
Hallmark+
Hallmark Labs, LLC · 11,863 ratings · ★ 4.2
4.2
★★★★★
11,863 ratings
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Top complaints - extracted from 82 negative reviews
Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.
1
"hallmark"
36 negative reviews mention this · 44% of all complaints
★★★★★ "Constantly logged out. I get kicked out of the app multiple times a day. I use the app as my background noise during and am kicked out constantly. What happened to the Good Witch movies? Do better Hallmark." - Dannee82
2
"movies"
24 negative reviews mention this · 29% of all complaints
★★★★★ "Constantly logged out. I get kicked out of the app multiple times a day. I use the app as my background noise during and am kicked out constantly. What happened to the Good Witch movies? Do better Hallmark." - Dannee82
3
"movie"
21 negative reviews mention this · 26% of all complaints
★★★★★ "Good content Bad app. I am constantly deleting and reinstalling so I can finish a movie. What is so hard about providing consistent programming. I unsubscribed years ago for the same reason. Was hoping this time would be different. Will probably unsubscribe." - movie viewer 101
4
"watch"
21 negative reviews mention this · 26% of all complaints
★★★★★ "Software Issues. Love the movies, hate the software platform to many issues. Having to sign in over again, during movie watching the software close’s completely. As I read the other reviews this is a big problem with software. Please fix." - BxUnhappy
5
"every"
19 negative reviews mention this · 23% of all complaints
★★★★★ "need an update!. i am having to sign in after every movie! every morning i have to sign in again, and then after my movie is over it wont load anything else until i close out the app and sign in again, i keep expecting an update to correct this but its been…" - ecojess
6
"love"
18 negative reviews mention this · 22% of all complaints
★★★★★ "Terrible App. I love the Hallmark movies but the app needs a lot of work. The app kicks me out several times during the course of a movie. I am running the latest iOS version and latest version of the Hallmark app. So it is not the iOS that is causing th…" - Carl45631
7
"work"
17 negative reviews mention this · 21% of all complaints
★★★★★ "Terrible App. I love the Hallmark movies but the app needs a lot of work. The app kicks me out several times during the course of a movie. I am running the latest iOS version and latest version of the Hallmark app. So it is not the iOS that is causing th…" - Carl45631
8
"watching"
17 negative reviews mention this · 21% of all complaints
★★★★★ "Software Issues. Love the movies, hate the software platform to many issues. Having to sign in over again, during movie watching the software close’s completely. As I read the other reviews this is a big problem with software. Please fix." - BxUnhappy
9
"streaming"
17 negative reviews mention this · 21% of all complaints
★★★★★ "Series issues. Although I have reached out many times to Hallmark support over the last couple of years, I still seem to have the same issue with watching the Signed Sealed Delivered series. Although I watch through the end of the movie/episode, the next …" - Teachpeljd
10
"subscription"
16 negative reviews mention this · 20% of all complaints
★★★★★ "Your Ads suck. I wanted to watch a few minutes of a show before bed but didn’t want to have to sit through a two minute ad first. I won’t be renewing my subscription when it ends." - MaeMCM
11
"content"
14 negative reviews mention this · 17% of all complaints
★★★★★ "Good content Bad app. I am constantly deleting and reinstalling so I can finish a movie. What is so hard about providing consistent programming. I unsubscribed years ago for the same reason. Was hoping this time would be different. Will probably unsubscribe." - movie viewer 101
12
"constantly"
13 negative reviews mention this · 16% of all complaints
★★★★★ "Good content Bad app. I am constantly deleting and reinstalling so I can finish a movie. What is so hard about providing consistent programming. I unsubscribed years ago for the same reason. Was hoping this time would be different. Will probably unsubscribe." - movie viewer 101
📋 All 82 negative reviews
Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").
Constantly logged out
I get kicked out of the app multiple times a day. I use the app as my background noise during and am kicked out constantly. What happened to the Good Witch movies? Do better Hallmark.
Terrible App
I love the Hallmark movies but the app needs a lot of work. The app kicks me out several times during the course of a movie. I am running the latest iOS version and latest version of the Hallmark app. So it is not the iOS that is causing the issue.
Latest update
Have to login often! What’s the point in that?
Terrible App, Rarely Works
Controls are inconsistent, locks up requiring force quit often, logs you out every time you close it.
Awful app
This app needs some major work. It kicks me off after each episode that I watch of any show. Netflix, Disney + and Hulu never have that problem!
Series issues
Although I have reached out many times to Hallmark support over the last couple of years, I still seem to have the same issue with watching the Signed Sealed Delivered series. Although I watch through the end of the movie/episode, the next time I go to watch the entire series from the 1st movie to the of the last movie, when I get to different episodes/movies it starts at the end and goes on to the next one or two episodes/movies later. It is not starting at the beginning. This is very frustrating to me because the main reason I purchased this streaming service is to watch this series. I have this issue whether I am on my phone, iPad, or any of my smart TV’s or fire stick. Please, please, PLEASE get this issue resolved.
Downloads Suck
This app allows downloading but it does not work offline. I downloaded a bunch of shows then went on a plane in airplane mode but the app will not open at all. Also, the app downloaded the wrong episodes in the wrong manner. It labeled them all correctly but then when you went to play them it would just loop back to the same shows over and over.
Horrendous experience
What a sham. This app stopped working on LG TV C9. When escalated they basically didn’t care. Watching on Apple TV 4K, it takes over a minute to load. When you stream movies they constantly buffer. I have over 1gbps of internet speed so it’s not my connection since it’s the same experience on a tcl tv. They charge so much for this app yet do no development on it. Horrible.
App Drops Constantly
One of the worst apps to watch. Shows and movies will just stop for no reason and go back to the main screen, then error out “oops.” Series will not move to the next episode but will error out. Every error ends with an “Oops” screen that usually locks up as well. Truly a horrible app.
Ads!
Why are we forced to watch ads on a paid app? I signed up for one month but won’t be renewing for this reason.
Revert
The new ads playing in between what I really want to watch is screwing up my shows. It plays both the ad and my show and you can’t hear or understand either one. UNDO or REVERT please
**why am I seeing ads for an app I already pay for? Just play my shows and stop the ads please.
**why am I seeing ads for an app I already pay for? Just play my shows and stop the ads please.
WORST APP EVER!!!
Horrible to navigate, constantly freezes/ kicks you out. I don’t have cable and pay for multiple apps. No show they have is worth the hassle. This is BY FAR the worst streaming app out there!!!!!!
Hallmark+ Update = Fail
Until now my biggest complaints about this service was the app itself: it’s still the worst app on Apple TV and hasn’t improved. I’ve actually bought a Roku stick just to watch Hallmark+ because this app is so bad. But now, they’ve decided they need to add ads at the beginning of any movie/episode you play. It’s insulting and ridiculous. Why advertise Hallmark+ to someone who’s watching it? I knew it was just a matter of time as the new Live streaming has been doing it for a while. Talk about preaching to the choir! I’m paying to be annoyed. This may be the last straw.
Not Ad Free!!
I've had the app now for about six months and I've not come across any advertisements now today popped an ad advertisement for Hallmark cards if this keeps up they're going to lose me for sure. They advertise this initially as free and now they're in not worth it at all if it's going to have ads not to me! Talking to others I am not the only one that feels this way hall Mark better watch it or they're gonna lose a lot of revenue quickly
Hallmark+ app
I signed up for the 7 day free trial and decided to start a subscription. Downloaded the app on my Apple TV and it has been horrible ever since. It constantly freezes, picture quality is terrible also stops working right in the middle of a movie. No tech support. The website says to log out then log back in or to reload the app. Will probably cancel the subscription after this month.
Poor streaming and quality
Sadly the streaming is poor and platform is hard to find things on.
AWFUL customer service!
The account cannot be managed through the account. So I called customer service to cancel membership and the lady Jasmine was EXTREMELY RUDE! I was very polite but I guess she didn’t like that I wanted to cancel. I do usually like hallmark especially during Christmas season but she was so rude I may not get it again EVER! There are lots of great Christmas movies on other streaming services now!!
They did not fix the bugs.
It started with one series. Had to find another. It crashed. Found another. It crashed. And more. Do not buy hallmark plus channel. They crash on iPhone , iPad, chrome , safari, website and app. It’s on their end. I’m cancelling my subscription.
Unreliable
Love the content but the app is terrible. I have to delete and reinstall almost every time I try to use it in order to get the content to load.
Clunky at best
I paid for this app for my mother who loves all of the Hallmark content but the app, if it even opens, is super slow and teetering on crashing at any time. Serious work needs to be done to update it and make it more reliable and usable.
FIX THE APP!
The Apple TV app is the worst! The amount of random shutting down, closing, and logging out issues are insane. I shouldn’t have to continue to log in to an app that I pay a service for so dang often. Get it right Hallmark.
Love hallmark movies but hate this app
Constantly getting kicked out and freezing thinking of cancelling subscription not worth the aggravation
Subscription
Impossible to “just” cancel. 800 support just disconnects
Feedback is a gift - please use it wisely
Quite an undeniable feedback theme in these reviews about the app’s shortcomings. Time to hire some fresh thinking developers, maybe those with experience at quality, user-friendly streaming platforms that actually work (unfortunately quite opposite to this app). Hallmark content deserves so much better.
Oops????!!
If you want me to keep this app and pay for it you need to fix it so I don’t gets oops! Every five seconds. I just sighed up for it today and it’s already messing up.
OOPS!
Why is it after watching for a bit I keep getting Oops, something went wrong messages. I’m about ready to cancel.
Do better
Honestly if the phone app could suck anymore it would probably create its en singularity.
It’s great that you can stream hallmark. It’s disappointing how bad the apps are. The iPhone app constantly thinks you’re outside the US and the Apple TV app recently has to restart regularly.
Why aren’t you using Apple’s media player? It’s far superior to whatever 3rd party system you are using. There is zero unity with how other apps work. The icons are all different and how the app works is far less responsive to user interaction. It sucks, and we’re paying for it. The need to login repeatedly because I’m told I’m outside of the viewer area for the service when I am in the middle of the United States is almost a joke at this point. It’s time to fire the team that does this service for you and hire one that knows what that are doing.
It’s great that you can stream hallmark. It’s disappointing how bad the apps are. The iPhone app constantly thinks you’re outside the US and the Apple TV app recently has to restart regularly.
Why aren’t you using Apple’s media player? It’s far superior to whatever 3rd party system you are using. There is zero unity with how other apps work. The icons are all different and how the app works is far less responsive to user interaction. It sucks, and we’re paying for it. The need to login repeatedly because I’m told I’m outside of the viewer area for the service when I am in the middle of the United States is almost a joke at this point. It’s time to fire the team that does this service for you and hire one that knows what that are doing.
Missing the “mark”
I’m 50 years old and probably right in your target demographic. But I didn’t get this app for me. I got it for my mother for a birthday. In my whole life, I don’t think I’ve ever bought a gift that has caused more frustration and aggravation. The app is so very difficult to use. Here are 7 specific reasons why. 1, login is different than the app for the store. Confusing. 2, app logs itself out an almost daily basis. Hard for an older person to figure out. 3, the carousel on the home page moves way too fast, and there’s no way to make it stop. 4, app tends to overemphasize images, with giant splash screens that hide the actual content below the proverbial fold, without a visual indicator that there is additional content out of sight. 5, teeny tiny controls during playback. Want to minimize what you’re watching because you realize you’ve already seen it? Good luck hitting that tiny arrows pointing inward control. Target size on that must be about 20 pixels square, even on this iPad Pro. 6, why does the app open multiple instances on the iPad?! Never seen another app do that, EVER. Very confusing and wasteful of system RAM. And 7, lately, the app repeatedly tells us that it can’t be used outside the country. What?! We haven’t been out of the country in 30 years, and no, we don’t live in a border state, either.
So thank you for failing one more time today, before the renewal happens. We are canceling our subscription. I am completely certain I can find a better gift than the headache this subscription has been for the past 50 weeks.
So thank you for failing one more time today, before the renewal happens. We are canceling our subscription. I am completely certain I can find a better gift than the headache this subscription has been for the past 50 weeks.
Horrible streaming experience
I love the Hallmark movies but please fix the streaming, it always freezes and I end up watching the movies on an IPad or laptop.
Too many problems
I really want to watch Hallmark. I’m on my 5th day of free trial… nothing works! I can’t even get through a full episode, I get kicked off! It won’t even load on my TV! I’m trying to watch on phone. So disappointed.
This app needs help
This review is about the app itself. Hallmark plus app needs some serious work at least on the Apple TV. This app glitches way too much and I need to force close it, which signs me out for some reason. I have to sign in every day with password and email. Also, there’s a weird glitch that claims that my device is outside of the US which I am in the US. Hallmark seriously needs to give this app a bug fix update ASAP.
Horrible App
Love Hallmark movies and shows so I got the app through prime and it worked great but I recently got rid of prime so I tried the app. Its the worst app ever. After using it for a day it started freezing up so I couldn’t watch anything. The next day it signed me out. Tried to log in but it wouldn’t let me so tried forgot my password and it said it sent an email but never got it. Tried every log in I would use and nothing works. Thankfully it was a free trial so I didn’t waste any money. If the app ever gets better I’ll get a subscription. Till then cya hallmark.
WHAT IS GOING ON
I am having trouble loading my HALLMARK PLUS app because it says it is not supported outside the USA? I live in the USA, have never been outside the USA! Fix it please
Worst streaming app on AppleTV
Even when it is working it is by far the slowest and least responsive streaming app we have (and we have them all). It often freezes on startup when every other app works fine, and requires a restart of the AppleTV to work. More recently, it is often refusing to start with a message that the app only works in North America (the device is installed in Texas and has never moved. I then have to delete the app, download it from the App Store and put in the user and password to get it to work again. Absolute rubbish.
Constantly crashes
Worst app ever. It constantly crashes.
Constant logouts make this app unusable most of the time.
The Hallmark+ app constantly kicks me out. I keep getting error messages saying content is “not available in your country” even though I haven’t left the area or traveled to another country.
I like to download movies for travel, but it’s always a problem. When I’m on a plane, the app logs me out, and since you can’t sign back in mid-flight, I can never watch my downloaded movies. I’m flying within the U.S., from one state to another - not internationally - yet this happens every time.
I don’t understand why the app is so unreliable, but it completely defeats the purpose of downloading movies for travel.
Contacted customer service to no avail.
I like to download movies for travel, but it’s always a problem. When I’m on a plane, the app logs me out, and since you can’t sign back in mid-flight, I can never watch my downloaded movies. I’m flying within the U.S., from one state to another - not internationally - yet this happens every time.
I don’t understand why the app is so unreliable, but it completely defeats the purpose of downloading movies for travel.
Contacted customer service to no avail.
This is the worst streaming app I have ever had
Waited 5+ minutes for a 2025 movie to resume and it never did and this is not the first time. Suggest Apple remove this app from
Library until they can fix it to meet the quality we have all come to expect from Apple.
Library until they can fix it to meet the quality we have all come to expect from Apple.
Unbelievable…free apps work better
I am so utterly mind blown right now!!! I have been using the Hallmark+ app for over a year now and the glitches were minimal in the beginning. I could reset Google Home and restart the app, I am streaming the app to my chromecast. Which yes I know is pretty old school BUT…I have ZERO issues with any of the other 7 or 8 apps I use. Including two free ones, Tubi and Pluto. It is truly sad and a complete rip off that Hallmark charges for this useless app. The only thing I like is the content but since I cannot enjoy that, it’s pointless. You need to fire every single person that has bully or developed this app because it does not work. Hallmark should also be ashamed at how long these same freezing, logging out, video slipping issues have been going on!! It’s probably much longer but I’m seeing the same complaints up to 3 YEARS AGO!?!?!? WHAT THE ACTUAL F:)$????? I’m so angry I’ve been paying for this over the last few months but I just tried to hold out for the next update. It’s just not coming together, scrap it and start over PLEASE!!!
App always freezes!
Such a bad streaming experience, it freezes constantly. I have to keep deleting the app and reinstalling it just to get it yo work again.
Worst App ever
I have to delete the app and redownload to my tv every time I want to use it. Sometimes it tells me its not offered in my country even though I am paying for it. Very frustrating
Glitchy
App on Firestick works great.. on my iPhone not so much!! Won’t load anything keeps kicking me out when I try to search and keeps telling me I don’t have a subscription when CLEARLY I DO!!
Awful
Takes forever to open and so many times I get it’s not available outside the us . Well I live in Maine and can’t watch it tonight . Sucks
Glitchy!
When I open the app, search for a particular movie and then select it nothing happens. It looks like it’s going to play but never does. My workaround is to offload the app, reload it and try again. At that point i start over and then it will play
Very frustrating!!!
App is very buggy. Will not load movies. Restarts app several times before it even thinks about working. Then seems to be buffering? But we have no other issues with any other streaming service so…
This app sucks
Zero stars if allowed
Horrible!!!
This app is the worst. It literally will not play more than 1 min without erroring. What a waste of money.
The app is terrible!
We love the selection, but the is the worst app I’ve ever used! When we are watching Hallmark+, it locks up and we have to delete the app and reload it just about every day! It’s infuriating!
Disappointing
There are many glitches in this app. The app doesn’t work, everyday. I canceled my subscription.
Leaves much to be desired
Got this app during a Black Friday sale in 2025 - while it’s a fantastic thought for watching commercial-less Hallmark movies/shows, it still needs much improvement. I have to sign back in once a week on the phone app. When I’m watching it on my phone, the rewind and fest forward arrows are awful and need recalibrated majorly. I get so annoyed when I can’t rewind or fast forward that I just shut the app and move onto something else. I work from home and typically have this app on while I’m working, so it’s very frustrating day in and day out. Also, more times than not, when I search in the search field for a movie or show on this app, nothing comes up even if I type it Word for Word. Very frustrating. I mean it’s 2025, why doesn’t the search field work most of the time lol? Paying money for an app that is this subpar drives me crazy. Also something you guys could add, when I opened up the app and want to start over a movie that I am halfway into already, there’s no restart button and, I cannot grab the cursor and rewind it all the way back to the beginning, it just close the app! It’s amazing. Please fix these issues 🙏🏼
Absolutely terrible.
This streaming service still takes my money after I cancelled my subscription and permanently deleted my accounts.
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Sentiment summary
81%
Positive (4-5★)
4%
Neutral (3★)
15%
Negative (1-2★)