Review Insights · App Store
Unfold: Reels & Story Maker
Squarespace, Inc. · 158,362 ratings · ★ 4.9
4.9
★★★★★
158,362 ratings
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Top complaints - extracted from 37 negative reviews
Recurring phrases mined from 1-2★ reviews. The bigger the percentage, the more users have the same problem. Fix the top 2-3 in your version and you have product-market fit on day one.
1
"years"
10 negative reviews mention this · 27% of all complaints
★★★★★ "Can’t access the app. I have had this app for years. It forced me to update to this new version which is requiring me to create an account. Totally fine. However I keep getting an error saying I don’t have enough storage on my phone? What does that have to do wi…" - Dtverdal
2
"paid"
9 negative reviews mention this · 24% of all complaints
★★★★★ "No free features anymore. This app used to be good, now they won’t let me download one of my own photos against just a white backdrop.. not everything needs to be paid, sir. Deleted." - Hollybell13
3
"unfold"
9 negative reviews mention this · 24% of all complaints
★★★★★ "Works well, not high resolution. I enjoy using Unfold for fun social media posts, but the program compresses the heck out of the images when you export out of Unfold. Really the most disappointing part of it. Don’t let any of their spin make you think otherwise - I even pa…" - bludjohn
4
"templates"
9 negative reviews mention this · 24% of all complaints
★★★★★ "Works well, not high resolution. I enjoy using Unfold for fun social media posts, but the program compresses the heck out of the images when you export out of Unfold. Really the most disappointing part of it. Don’t let any of their spin make you think otherwise - I even pa…" - bludjohn
5
"subscription"
8 negative reviews mention this · 22% of all complaints
★★★★★ "Greedy. Use to be a really good app for editing. Now just like the other slop on this app store, you need to pay for a subscription just to remove a watermark." - balla9000
6
"been"
8 negative reviews mention this · 22% of all complaints
★★★★★ "HELP. I understand the ig planner feature has been retired, but I had already spent several hours planning a lot of posts inside the Instagram planner before it was removed. Is there any way the previously saved plan still exists in your system …" - Mario Paulino
7
"access"
7 negative reviews mention this · 19% of all complaints
★★★★★ "Can’t access the app. I have had this app for years. It forced me to update to this new version which is requiring me to create an account. Totally fine. However I keep getting an error saying I don’t have enough storage on my phone? What does that have to do wi…" - Dtverdal
8
"version"
7 negative reviews mention this · 19% of all complaints
★★★★★ "Can’t access the app. I have had this app for years. It forced me to update to this new version which is requiring me to create an account. Totally fine. However I keep getting an error saying I don’t have enough storage on my phone? What does that have to do wi…" - Dtverdal
9
"account"
7 negative reviews mention this · 19% of all complaints
★★★★★ "Can’t access the app. I have had this app for years. It forced me to update to this new version which is requiring me to create an account. Totally fine. However I keep getting an error saying I don’t have enough storage on my phone? What does that have to do wi…" - Dtverdal
10
"into"
6 negative reviews mention this · 16% of all complaints
★★★★★ "Impossible to log in. I’m just spending way too much time trying to log into this app. I keep doing the exact same thing over and over again, and somehow it only works on like the sixth try. It’s insanely frustrating. This has happened multiple times already. T…" - irinab-8765
11
"work"
6 negative reviews mention this · 16% of all complaints
★★★★★ "Impossible to log in. I’m just spending way too much time trying to log into this app. I keep doing the exact same thing over and over again, and somehow it only works on like the sixth try. It’s insanely frustrating. This has happened multiple times already. T…" - irinab-8765
12
"paying"
6 negative reviews mention this · 16% of all complaints
★★★★★ "Works well, not high resolution. I enjoy using Unfold for fun social media posts, but the program compresses the heck out of the images when you export out of Unfold. Really the most disappointing part of it. Don’t let any of their spin make you think otherwise - I even pa…" - bludjohn
📋 All 37 negative reviews
Every 1-2★ review we fetched. Use the copy button to grab them all for your own analysis (paste into ChatGPT/Claude with a prompt like "summarize core user problems, group by theme, ignore bugs, focus on missing features").
Impossible to log in
I’m just spending way too much time trying to log into this app. I keep doing the exact same thing over and over again, and somehow it only works on like the sixth try. It’s insanely frustrating.
This has happened multiple times already. The app logs me out, and then the same hell starts all over again.
I just don’t have the energy for this anymore, so goodbye.
This has happened multiple times already. The app logs me out, and then the same hell starts all over again.
I just don’t have the energy for this anymore, so goodbye.
No free features anymore
This app used to be good, now they won’t let me download one of my own photos against just a white backdrop.. not everything needs to be paid, sir. Deleted.
Greedy
Use to be a really good app for editing. Now just like the other slop on this app store, you need to pay for a subscription just to remove a watermark.
terrible
whenever you try to trim something it doesnt start it from where you trimmed it what a terrible app and design
HELP
I understand the ig planner feature has been retired, but I had already spent several hours planning a lot of posts inside the Instagram planner before it was removed.
Is there any way the previously saved plan still exists in your system or database? Even a simple export, list, or screenshot of the planned posts would help me recover the work I did.
I would really appreciate any help retrieving that information if it’s still available.
Thank you so much.
Is there any way the previously saved plan still exists in your system or database? Even a simple export, list, or screenshot of the planned posts would help me recover the work I did.
I would really appreciate any help retrieving that information if it’s still available.
Thank you so much.
Removed Feed Planner from Plus
Super disappointed to log onto my app today to see that the Instagram feed planner has been removed from my Plus subscription. It is now only available on a Pro subscription which costs considerably more. Sadly I’ll likely be cancelling my subscription and finding a different app
Can’t access the app
I have had this app for years. It forced me to update to this new version which is requiring me to create an account. Totally fine. However I keep getting an error saying I don’t have enough storage on my phone? What does that have to do with creating an account or accessing my older images? I have used 1/6 of my iPhone storage (I have over 400gb left). This new app version is a joke. All in the name of a monthly subscription.
Warning won’t let you refund an accidental charge!!!! We requested the refund twice both rejected!!!
Didn’t let me refund a charge that was not intended on the same day it was charged.
terrible update
made the mistake of updating the app. They’re following the same business model as VSCO & created a subscription model for features that were already paid for or features that consumers previously had access to. Time to move onto a new app. Terrible decision to do to long time users. Have been using unfold for many years.
Was such a great app until I needed to make a login/account.
Deleting this after using this for 5+ years. Making unfold into “unfold:reels and story maker” with an option to go “pro” is such a sell out disappointment. I won’t be recommending this any more sadly. Bring back the old version /:
Switched to square space and now it’s awful
Ever since they got bought out by square space I have lost access to the filter packages I PAID FOR and cannot get any help from customer service. I can’t even log into my account any more. I’m deleting the app. Thanks for nothing
Trash
A terrible mistake paying for this app. It’s so basic and never has updates. I paid like $70 for the year and that doesn’t even get me the pro version. Muse app is 10x better! Don’t waste your money!
Started out great, ruined by greed
This app used to be great and fairly priced. Opened it recently after a year or so and wow what an absolute disaster they’ve made of it. Buggy, multiple subscriptions, and payroll over basic features and layouts. Ended up just using Photoshop.
Greed is really a sad way for this app to go out.
Greed is really a sad way for this app to go out.
External Keyboard & Mic don’t work on IOS platforms
Unless one wants to peck away at a tiny keyboard, this app does not work on an iPad or iPhone. Tried all the suggestions with no success. At least make the mic work!!
Unable to even log in after update
I made the mistake of updating the app after having the free version for years. Now everything is lost and I can’t even create a log in for some full storage error message.
Buggy
Unable to publish a new bio site or update an existing one. What am I paying for?
A bait and switch model
I paid $20 for an annual “Pro” subscription of this app. I figured that since it came from Squarespace it would be updated frequently with new templates and resources for small creators. Well, it never did. It has the same templates as it did last year, and anything new is behind yet ANOTHER $99 yearly subscription model for a tier that I was unaware existed. Truly disappointing , money-grubbing behavior.
It used to be good
It was pretty good a couple of years ago. Now you need to pay to do the most basic stuff
The worst !!!
Been paying for this app and have been locked out for months says account not found even though I’m paying a monthly subscription and youre billing me every month … I want my money back stop billing me … it’s not worth it !!!
Download change
Annoying change having to log into square space to save image
Used to be a great app
I had had unfold for about 4 years. In the beginning it was a lot better because they weren’t trying to take your money every chance they could get. You had a lot more options in the free version. But as time went on they kept adding more and more to the paid versions and taking away from the free side. I understand needing to make money from the developers side but don’t take away from the free version. Obviously i haven’t used it in a long time and deleted the app a while ago.
HACKED MY SOCIALS
They literally hacked my instagram and facebook
Broken app.
Can’t get past square space login, which you shouldn’t NEED to use the app itself. No matter how many times I uninstalled and restarted, I couldn’t get past the login wall.
Trash
Looks like squarespace took over. Can’t access my paid templates unless I sign up with them. It’s now a trash app. Deleting it and moving on
Money Grab App & Content Stealer
Stay away, delete and do not download. Used to love this app but have since not been able to utilize anything on the free version. Even the paid doesn’t allow customization. First for the free app there are blocks to which ones you can use. Then you find one you can use and there’s a nonremovable watermark on the very limited ones you can even use to begin with. This app has nothing for free users and is an absolute money grab. Why would a business chose this way if not with the sole intention of getting you to upgrade? aka pay them?? From there, this app forces you to give access to all of your photos to which they can take and use however they’d like. Stay away from
Latest updates have driven me off
I’ve been using unfold for literally years and now that I have to make an account and log in to use it I will likely not use it again. I don’t care if the account is free. This is a photo editing app I use on my phone. I can’t be bothered.
My account is gone
I have loved this app for so long. I used to use it as a daily journal back in 2019 and had my life documented here. Recently the app updated and I no longer have access to my account. I can’t reset the password or anything and feel like I’ve lost so much of my memories. Really loved this app but getting singed out and losing everything is awful
The watermark is so awful
You can’t edit the watermark color or placement? Even on templates with loads of text to begin with?? I get you want us to pay but is the watermark really needed on all the templates? Feels so corny to have it on the ones that already say Unfold 😭
Reels problem
This used to be a great content creation app, but now it’s close to useless for making reels from scratch. It strips away the original audio no matter what you do- even if you make sure the clip isn’t muted. It seems like such an easy issue to fix, yet as it stands, the only sound option for reels is choosing something from their library of awfully sounding tracks.
Works well, not high resolution
I enjoy using Unfold for fun social media posts, but the program compresses the heck out of the images when you export out of Unfold. Really the most disappointing part of it. Don’t let any of their spin make you think otherwise - I even pay for pro. I tried to work around by saving as PDF and converting, but nope, the app compresses the high resolution images as soon as you use any of their templates. Not worth paying for.
No longer good
I use squarespace for my website. Because of that I had used unfold app. It used to be good and worthwhile. But now they have increased the cost a ridiculous amount and not updated their templates or offerings. Also most of the time my bio site does not work and I'm unable to update it and that was even after paying for a subscription. Now the subscription is more. It's really not worth it anymore and there are better options.
Super Buggy
It’s a great app when it works, but lately it likes to freeze and not wok in general, like people are pumping out updates to keep up with whoever without fully testing anything
Needs work
A platform that is offering platforms has to assume if you are a brand you have more than one person. If you have more than one person you should be offering sync between devices. It’s crazy that each individual on a team would have to create individual content for a brand. Some projects don’t save but otherwise I like the design options etc and the new carousel design is needed but would add the ability to add the designs into the carousel from some of your templates. Good app just needs a lot of basic work before adding new things.
USED TO BE-90% there for me
EDIT 02: I used to love this app. Now it seems that anything I want to use that says it’s not locked has this logo across it. Very limited and frankly it’s cheaper to use canva to do some of the same stuff but with more flexibility.
EDIT: Still looking to see carousel versions of some of these designs. Would make this app my complete go to if that was the case!
Have been loving this app for a couple years now and pumped that y’all are making post sizes. Would love to see next steps after converting rest of the templates to posts to see a carousel version of these templates. The designs are great and would be fun to see them in carousel/seamless versions.
EDIT: Still looking to see carousel versions of some of these designs. Would make this app my complete go to if that was the case!
Have been loving this app for a couple years now and pumped that y’all are making post sizes. Would love to see next steps after converting rest of the templates to posts to see a carousel version of these templates. The designs are great and would be fun to see them in carousel/seamless versions.
So many issues
I’ve had this app for years and only ever use this to post my photography work on my IG story. This app worked good when I first found out years ago and now it’s sooo laggy and very limited.. So many issues with it and it’s not even my internet/wifi that’s causing it. This app crashes often and doesn’t even show the templates or anything. Ughh so frustrating. Also, do not pay for this app even though they have aesthetic features. This app has so many flaws. Please please please fix this.
Not worth it anymore
Used to love unfold, but since they’ve made it a paid service it’s just not worth it to me anymore. All I use it for is to put pictures on a white background, and now I can’t even do that without paying a subscription to not have the watermark.
What the heck?!
Been a loyal Unfold user for 6 or 7 years, turned so many friends on to it, bought a bunch of the packages (back when you could do that rather than subscribe)…and now suddenly I try to open it and I can’t access it-not my templates or my projects, or any functionality at all- without logging into a SquareSpace account (which I don’t have)?! This is bogus, pls help!!!
Sentiment summary
97%
Positive (4-5★)
2%
Neutral (3★)
2%
Negative (1-2★)