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1.1.1.1 + WARP: Safer Internet icon

1.1.1.1 + WARP: Safer Internet Play Store Revenue Estimate

Cloudflare, Inc. · Tools

✌️✌️1.1.1.1 w/ WARP - the free app that makes your Internet more private - ✌️✌️ 1.1.1.1 w/ WARP makes your Internet more private and safer. No one should be able to snoop 🔍 on what you do on the Internet. We’ve created 1.1.1.1 so that you…

Google Play ★ 4.1 Free IAP 🎯 Opportunity 57 🔨 Clone 60
REV.NOW
1.1.1.1 + WARP: Safer Internet icon
1.1.1.1 + WARP: Safer Internet earns about
$296.2K/month
range $162.9K – $429.5K · $3.55M/year
Live data · refreshed every hour
Per Day
$9.9K
$5.4K – $14.3K
Per Week
$69.1K
$38.0K – $100.2K
Per Month
$296.2K
$162.9K – $429.5K
Per Year
$3.55M
$1.95M – $5.15M
Lifetime
$8.89M
$4.89M – $12.89M
Brand revenue 📰 Reported

Cloudflare - full brand revenue

Annual brand revenue (2021)
$656M/year
American internet infrastructure and website security company · Wikidata (Q4778915)
App Store / Play Store share
1%
≈ $4M/year of in-app revenue
Off-store revenue (everything else)
$653M/year
99% of total brand revenue

Cloudflare earns about $656M/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for 1.1.1.1 + WARP: Safer Internet

Auto-generated from this app's real revenue ($296.2K/month · $3.55M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

57/100
Opportunity
Decent target
60/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

1.1.1.1 + WARP: Safer Internet is free with IAP. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.

🔡 App Store title ideas

  • Pro: AI-Powered Tools
  • Smart : Tools Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried 1.1.1.1 + WARP: Safer Internet for 30 days - here's what I'd do differently"
  • "Why 1.1.1.1 + WARP: Safer Internet costs $9.99/mo when ours costs $5.99"
  • "The tools app 1.1.1.1 + WARP: Safer Internet won't tell you these 3 things"

Monetization

Free + IAP (tiers not exposed by store)
Revenue mix (estimated)
  • In-app purchases ~62%
  • Ads ~38%
Paying users (est.)
~$0.28 ARPU
Per-MAU revenue from category benchmark ($0.05–$0.50/mo)
In-App Purchases
$4.99 per item
Range reported by Google Play.

App Details

Pulled from Google Play
Current Version
6.38.7
Released
Nov 10, 2018
Last Updated
Apr 10, 2026
Required OS
7.0
Content Rating
Everyone
Category
Tools
Price
Free
Currency
USD
Developer
Cloudflare, Inc.

What's new in v6.38.7

New 1.1.1.1 app changes:
- Logging into Cloudflare One Zero Trust accounts from 1.1.1.1 will be disabled May 2026. Users logged into Cloudflare One through 1.1.1.1 will lose access. To log into Cloudflare One, download the Cloudflare One Agent app from the Google Play store - https://play.google.com/store/apps/details?id=com.cloudflare.cloudflareoneagent
- Added a TCP fallback for the MASQUE tunnel protocol to improve connectivity on networks that block UDP or HTTP/3.

Fun Numbers - share these

$0
every second
$7
every minute
$411
every hour
$9.9K
every day
  • ☕ Buys 2K $5 coffees every day
  • 👨‍💻 Pays for 20 senior engineer salaries per year
  • 🚗 Earns enough for 85 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 44 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
328.1M
Reported: 100,000,000+
Active Users (MAU est.)
5.2M
1.6% of installs · default benchmark · cumulative-install decay × 0.14
Rating
4.13 ★
17K reviews
Monetization
Free + IAP (tiers not exposed by store)
IAP: $4.99 per item

Rating Distribution

5★
910K
4★
98K
3★
68K
2★
43K
1★
197K

Compare 1.1.1.1 + WARP: Safer Internet or explore similar apps

Tools · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About 1.1.1.1 + WARP: Safer Internet

How much money does 1.1.1.1 + WARP: Safer Internet make on Google Play?
1.1.1.1 + WARP: Safer Internet has an estimated Play Store revenue of $296.2K per month (~$3.55M per year, $9.9K per day) with a likely range of $162.9K to $429.5K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does 1.1.1.1 + WARP: Safer Internet get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). 1.1.1.1 + WARP: Safer Internet reports 100,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 328.1M total downloads and 5.2M monthly active users on Android.
Is 1.1.1.1 + WARP: Safer Internet a top grossing Android app and what is its Play Store rank?
1.1.1.1 + WARP: Safer Internet is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is 1.1.1.1 + WARP: Safer Internet Play Store revenue estimated?
Rev.now estimates 1.1.1.1 + WARP: Safer Internet Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($4.99 per item), ad monetization (eCPM × impressions × MAU) and the Tools category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does 1.1.1.1 + WARP: Safer Internet offer on Android?
1.1.1.1 + WARP: Safer Internet offers in-app purchases ($4.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare 1.1.1.1 + WARP: Safer Internet Play Store revenue with another Android app?
Yes. Use the free compare tool to compare 1.1.1.1 + WARP: Safer Internet side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for 1.1.1.1 + WARP: Safer Internet?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for 1.1.1.1 + WARP: Safer Internet. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.