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REV.NOW
Strava: Run, Bike, Walk earns about
$1.82M/month
range $1.00M – $2.65M · $21.89M/year
Live data · refreshed every hour
Per Day
$60.8K
$33.4K – $88.2K
Per Week
$425.7K
$234.1K – $617.2K
Per Month
$1.82M
$1.00M – $2.65M
Per Year
$21.89M
$12.04M – $31.74M
Lifetime
$54.73M
$30.10M – $79.36M
Brand revenue
≈ Estimated
Strava - full brand revenue
Annual brand revenue (2024)
$200M/year
App Store / Play Store share
11%
≈ $22M/year of in-app revenue
Off-store revenue (everything else)
$178M/year
89% of total brand revenue
Strava earns about $200M/year as a brand.
The app stores are one channel. The full brand pulls in revenue across web subscriptions, ad sales, enterprise contracts and other distribution outside iOS and Android.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Strava: Run, Bike, Walk
Auto-generated from this app's real revenue ($1.82M/month · $21.89M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
30/100
Cloneability
$3
Revenue / install
✓ Features to copy
- subscription paywall (~$5.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
- photo-to-data feature (camera + AI for instant value delivery)
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- camera input
- AI vision API for analysis
- food/exercise database
- daily log + streaks
- subscription paywall
💰 Pricing recommendation
Strava: Run, Bike, Walk is at $5.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Strava: Run, Bike, Walk for 30 days - here's what I'd do differently"
- "Why Strava: Run, Bike, Walk costs $5.99/mo when ours costs $3.59"
- "The health & fitness app Strava: Run, Bike, Walk won't tell you these 3 things"
Monetization
Subscription (~$5.99/mo, fitness-sub) · calibrated by US grossing rank #63Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
18.0M installs · 21.9% active · 5.6% pay
Profile: Fitness sub
In-App Purchases 6
- Monthly 1 Month $5.99 /month
- Annual 1 Year $59.99 /year ~$5.00/mo
- Annualest. Strava + Runna Subscription $149.99 /year ~$12.50/mo
- Subscription Subscription2 tiers $11.99 – $79.99 range
- Subscription Strava Subscription2 tiers $11.99 – $79.99 range
- Subscription Runna Standalone Subscription2 tiers $19.99 – $119.99 range
6 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 468.0.0
- Released
- Mar 24, 2011
- Last Updated
- Jun 17, 2026
- File Size
- 433.8 MB
- Required OS
- 17.0
- Content Rating
- 12+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- Czech, Danish, Dutch, English, French, German, Indonesian, Italian, Japanese, Malay, NB, Polish, Portuguese, Russian, Chinese, Spanish, Swedish, Thai, Chinese, Turkish, Vietnamese
- Developer
- Strava, Inc.
What's new in v468.0.0
Club Messages are here. Now your club can talk on Strava. Create channels, share Routes and events, run polls and post announcements -- all in one place, so the momentum doesn't stop when the workout does. Organizers control who can post.
Fun Numbers - share these
$1
every second
$42
every minute
$2.5K
every hour
$60.8K
every day
- ☕ Buys 12K $5 coffees every day
- 👨💻 Pays for 122 senior engineer salaries per year
- 🚗 Earns enough for 521 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 7 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
18.0M
floor from #63 grossing rank (rating count under-counts mega-apps)
Active Users (MAU est.)
3.9M
21.9% of installs · fitness-sub profile benchmark · iOS large-install decay × 0.75
US Grossing Rank
#63
Live from App Store top-grossing chart
Monetization
Subscription (~$5.99/mo, fitness-sub) · calibrated by US grossing rank #63
Rating Distribution
5★
322K
4★
26K
3★
5K
2★
2K
1★
6K
Compare Strava: Run, Bike, Walk or explore similar apps
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Frequently Asked About Strava: Run, Bike, Walk
How much money does Strava: Run, Bike, Walk make on the App Store? ⌄
Strava: Run, Bike, Walk has an estimated App Store revenue of $1.82M per month (~$21.89M per year, $60.8K per day) with a likely range of $1.00M to $2.65M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Strava: Run, Bike, Walk get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (361K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 18.0M total iOS downloads for Strava: Run, Bike, Walk - and roughly 3.9M monthly active users on iPhone and iPad.
Is Strava: Run, Bike, Walk a top grossing iOS app and what is its App Store rank? ⌄
Strava: Run, Bike, Walk is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Strava: Run, Bike, Walk compares to other highest-grossing iPhone and iPad apps.
How is Strava: Run, Bike, Walk App Store revenue estimated? ⌄
Rev.now estimates Strava: Run, Bike, Walk App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Strava: Run, Bike, Walk offer on iOS? ⌄
Strava: Run, Bike, Walk offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Strava: Run, Bike, Walk App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Strava: Run, Bike, Walk side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Strava: Run, Bike, Walk? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Strava: Run, Bike, Walk. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
