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Afterpay: Pay over time Play Store Revenue Estimate

Afterpay · Shopping

Buy now, pay later with Afterpay when you make a purchase and split the cost. Shop your favorite brands online, in-store, or in the app. Access exclusive deals by shopping in the Afterpay app. Get what you want now, and pay over time as you…

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Afterpay: Pay over time icon
Afterpay: Pay over time earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
Brand revenue 📰 Reported

Afterpay - full brand revenue

Annual brand revenue (2023)
$1.0B/year
Company · Wikipedia (Afterpay)
App Store / Play Store share
1%
≈ $0/year of in-app revenue
Off-store revenue (everything else)
$1.0B/year
99% of total brand revenue

Afterpay earns about $1.0B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)

Monetization

No App Store revenue (monetizes off-store)
Revenue mix (estimated)
  • Ads / branded ~100%
Paying users (est.)
~$1.65 ARPU
Per-MAU revenue from category benchmark ($0.30–$3.00/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.

App Details

Pulled from Google Play
Current Version
1.135.0
Released
Aug 5, 2018
Last Updated
May 4, 2026
Required OS
7.0
Content Rating
Everyone
Category
Shopping
Price
Free
Currency
USD
Developer
Afterpay

What's new in v1.135.0

Same app. New Look.
Afterpay has joined forces with Cash App. You’ll notice an updated look throughout our app, with new colors and styles to match our Cash App friends.
Under the hood, we are the same great Afterpay you know and love. There are no changes to your Afterpay account, orders, or payment plans.
Loving the Afterpay app? Let us know by leaving us a review on the Play Store.

Fun Numbers - share these

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every second
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12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
14.5M
Reported: 10,000,000+
Active Users (MAU est.)
755K
5.2% of installs · SHOPPING category benchmark · cumulative-install decay × 0.3
Rating
3.99 ★
71K reviews
Monetization
No App Store revenue (monetizes off-store)

Rating Distribution

5★
112K
4★
12K
3★
7K
2★
6K
1★
32K

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Frequently Asked About Afterpay: Pay over time

How much money does Afterpay: Pay over time make on Google Play?
Afterpay: Pay over time has an estimated Play Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Afterpay: Pay over time get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Afterpay: Pay over time reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 14.5M total downloads and 755K monthly active users on Android.
Is Afterpay: Pay over time a top grossing Android app and what is its Play Store rank?
Afterpay: Pay over time is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Afterpay: Pay over time Play Store revenue estimated?
Rev.now estimates Afterpay: Pay over time Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges (shown on the Play listing when available), ad monetization (eCPM × impressions × MAU) and the Shopping category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Afterpay: Pay over time offer on Android?
Afterpay: Pay over time currently shows no in-app purchases or subscription pricing on the public Google Play listing. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Afterpay: Pay over time Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Afterpay: Pay over time side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Afterpay: Pay over time?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Afterpay: Pay over time. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.