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America's Test Kitchen Play Store Revenue Estimate

America's Test Kitchen · Food & Drink

The America's Test Kitchen app delivers the best-tasting, simple recipes, cooking classes, product reviews, and more than 30 years of test kitchen discoveries! Get every rigorously tested recipe from America’s Test Kitchen, Cook’s Illustrat…

Google Play ★ 4.1 Free IAP 🎯 Opportunity 32 🔨 Clone 75
REV.NOW
America's Test Kitchen icon
America's Test Kitchen earns about
$10.9K/month
range $6.0K – $15.8K · $130.6K/year
Live data · refreshed every hour
Per Day
$363
$200 – $526
Per Week
$2.5K
$1.4K – $3.7K
Per Month
$10.9K
$6.0K – $15.8K
Per Year
$130.6K
$71.8K – $189.4K
Lifetime
$326.6K
$179.6K – $473.5K
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for America's Test Kitchen

Auto-generated from this app's real revenue ($10.9K/month · $130.6K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

32/100
Opportunity
Marginal - only if you have a real angle
75/100
Cloneability
Easy (1-2 weeks for an MVP)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$29.98/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $29.98/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

America's Test Kitchen charges ~$29.98/mo. Competitive entry: $17.99/mo or annual at $108/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Food & Drink
  • Smart : Food & Drink Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried America's Test Kitchen for 30 days - here's what I'd do differently"
  • "Why America's Test Kitchen costs $29.98/mo when ours costs $17.99"
  • "The food & drink app America's Test Kitchen won't tell you these 3 things"

Monetization

Subscription (~$29.98/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
261
317K installs · 8.5% active · 1.0% pay
In-App Purchases
  • Sub Subscription tier $9.99/month
  • Sub Subscription tier $89.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
6.12.0-rc.5
Released
Jun 19, 2018
Last Updated
Apr 27, 2026
Required OS
7.0
Content Rating
Everyone
Category
Food & Drink
Price
Free
Currency
USD
Developer
America's Test Kitchen

What's new in v6.12.0-rc.5

This release includes:
Favorites is now Saved, with a refreshed experience that makes it easier to find your saved recipes. Shopping List is also now available from the main navigation, putting meal planning tools closer at hand.
Behind-the-scenes maintenance and performance improvements to keep everything running smoothly
Thanks for cooking with us! Love the app? Please rate us.
Feedback? Email appfeedback@americastestkitchen.com.

Fun Numbers - share these

$0
every second
$0
every minute
$15
every hour
$363
every day
  • ☕ Buys 73 $5 coffees every day
  • 👨‍💻 Pays for 1 senior engineer salaries per year
  • 🚗 Earns enough for 3 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 1,191 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
317K
Reported: 100,000+
Active Users (MAU est.)
27K
8.5% of installs · default benchmark · cumulative-install decay × 0.75
Rating
4.09 ★
1K reviews
Monetization
Subscription (~$29.98/mo)
IAP: $9.99 - $89.99 per item

Rating Distribution

5★
2K
4★
200
3★
147
2★
157
1★
558

Compare America's Test Kitchen or explore similar apps

Food & Drink · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About America's Test Kitchen

How much money does America's Test Kitchen make on Google Play?
America's Test Kitchen has an estimated Play Store revenue of $10.9K per month (~$130.6K per year, $363 per day) with a likely range of $6.0K to $15.8K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does America's Test Kitchen get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). America's Test Kitchen reports 100,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 317K total downloads and 27K monthly active users on Android.
Is America's Test Kitchen a top grossing Android app and what is its Play Store rank?
America's Test Kitchen is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is America's Test Kitchen Play Store revenue estimated?
Rev.now estimates America's Test Kitchen Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($9.99 - $89.99 per item), ad monetization (eCPM × impressions × MAU) and the Food & Drink category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does America's Test Kitchen offer on Android?
America's Test Kitchen offers in-app purchases ($9.99 - $89.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare America's Test Kitchen Play Store revenue with another Android app?
Yes. Use the free compare tool to compare America's Test Kitchen side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for America's Test Kitchen?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for America's Test Kitchen. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.