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Ancestry: Family History & DNA earns about
$108.0K/month
range $59.4K – $156.7K · $1.30M/year
Live data · refreshed every hour
Per Day
$3.6K
$2.0K – $5.2K
Per Week
$25.2K
$13.9K – $36.6K
Per Month
$108.0K
$59.4K – $156.7K
Per Year
$1.30M
$713.1K – $1.88M
Lifetime
$3.24M
$1.78M – $4.70M
Brand revenue
📰 Reported
Ancestry.com - full brand revenue
Annual brand revenue (2022)
$1.0B/year
App Store / Play Store share
1%
≈ $1M/year of in-app revenue
Off-store revenue (everything else)
$999M/year
99% of total brand revenue
Ancestry.com earns about $1.0B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Ancestry: Family History & DNA
Auto-generated from this app's real revenue ($108.0K/month · $1.30M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
47/100
Opportunity
65/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$12.97/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $12.97/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Ancestry: Family History & DNA is at $12.97/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Books & ReferenceSmart : Books & Reference Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Ancestry: Family History & DNA for 30 days - here's what I'd do differently"
- "Why Ancestry: Family History & DNA costs $12.97/mo when ours costs $7.78"
- "The books & reference app Ancestry: Family History & DNA won't tell you these 3 things"
Monetization
Subscription (~$12.97/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
13.0M installs · 3.5% active · 1.3% pay
In-App Purchases
- Sub Subscription tier $0.99/month
- Sub Subscription tier $169.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Released
- Nov 2, 2011
- Last Updated
- Apr 28, 2026
- Content Rating
- Everyone
- Category
- Books & Reference
- Price
- Free
- Currency
- USD
- Developer
- Ancestry.com
What's new
Bug fixes
Fun Numbers - share these
$0
every second
$3
every minute
$150
every hour
$3.6K
every day
- ☕ Buys 720 $5 coffees every day
- 👨💻 Pays for 7 senior engineer salaries per year
- 🚗 Earns enough for 31 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 120 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
13.0M
Reported: 10,000,000+
Active Users (MAU est.)
456K
3.5% of installs · default benchmark · cumulative-install decay × 0.3
Rating
4.61 ★
31K reviews
Monetization
Subscription (~$12.97/mo)
IAP: $0.99 - $169.99 per item
Rating Distribution
5★
143K
4★
19K
3★
7K
2★
3K
1★
7K
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Frequently Asked About Ancestry: Family History & DNA
How much money does Ancestry: Family History & DNA make on Google Play? ⌄
Ancestry: Family History & DNA has an estimated Play Store revenue of $108.0K per month (~$1.30M per year, $3.6K per day) with a likely range of $59.4K to $156.7K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Ancestry: Family History & DNA get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Ancestry: Family History & DNA reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 13.0M total downloads and 456K monthly active users on Android.
Is Ancestry: Family History & DNA a top grossing Android app and what is its Play Store rank? ⌄
Ancestry: Family History & DNA is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Ancestry: Family History & DNA Play Store revenue estimated? ⌄
Rev.now estimates Ancestry: Family History & DNA Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $169.99 per item), ad monetization (eCPM × impressions × MAU) and the Books & Reference category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Ancestry: Family History & DNA offer on Android? ⌄
Ancestry: Family History & DNA offers in-app purchases ($0.99 - $169.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Ancestry: Family History & DNA Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Ancestry: Family History & DNA side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Ancestry: Family History & DNA? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Ancestry: Family History & DNA. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
