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Avira Security Antivirus & VPN icon

Avira Security Antivirus & VPN Play Store Revenue Estimate

AVIRA · Tools

Your mobile device is your key to the digital world. You can browse the internet, store photos, contacts, emails, and manage payment information. It might be crucial to your job or just a way to connect with those you love, so securing your…

Google Play ★ 4.7 Free IAP 🎯 Opportunity 47 🔨 Clone 40
REV.NOW
Avira Security Antivirus & VPN icon
Avira Security Antivirus & VPN earns about
$433.1K/month
range $238.2K – $628.0K · $5.20M/year
Live data · refreshed every hour
Per Day
$14.4K
$7.9K – $20.9K
Per Week
$101.1K
$55.6K – $146.5K
Per Month
$433.1K
$238.2K – $628.0K
Per Year
$5.20M
$2.86M – $7.54M
Lifetime
$12.99M
$7.15M – $18.84M
Brand revenue 📰 Reported

Avira - full brand revenue

Annual brand revenue (2017)
$69M/year
computer security software company · Wikidata (Q468381)
App Store / Play Store share
8%
≈ $5M/year of in-app revenue
Off-store revenue (everything else)
$64M/year
92% of total brand revenue

Avira earns about $69M/year as a brand.

The app stores are one channel. The full brand pulls in revenue across web subscriptions, ad sales, enterprise contracts and other distribution outside iOS and Android.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Avira Security Antivirus & VPN

Auto-generated from this app's real revenue ($433.1K/month · $5.20M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

47/100
Opportunity
Decent target
40/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$10.20/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $10.20/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Avira Security Antivirus & VPN is at $10.20/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Tools
  • Smart : Tools Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Avira Security Antivirus & VPN for 30 days - here's what I'd do differently"
  • "Why Avira Security Antivirus & VPN costs $10.20/mo when ours costs $6.12"
  • "The tools app Avira Security Antivirus & VPN won't tell you these 3 things"

Monetization

Subscription (~$10.20/mo, security)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
31K
41.9M installs · 3% active · 2.4% pay
Profile: Security
In-App Purchases
  • Sub Subscription tier $0.99/month
  • Sub Subscription tier $104.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
7.31.0
Released
Feb 27, 2012
Last Updated
Mar 3, 2026
Required OS
9
Content Rating
Everyone
Category
Tools
Price
Free
Currency
USD
Developer
AVIRA

What's new in v7.31.0

We constantly improve the security, stability, and speed of our products to give you the best experience in the market.
This new version includes:
- Stability and performance improvements
- Bug Fixes
We listen to your feedback to make Avira better for you. Rate us!
All the best,
Your Avira Team

Fun Numbers - share these

$0
every second
$10
every minute
$601
every hour
$14.4K
every day
  • ☕ Buys 3K $5 coffees every day
  • 👨‍💻 Pays for 29 senior engineer salaries per year
  • 🚗 Earns enough for 124 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 30 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
41.9M
Reported: 10,000,000+
Active Users (MAU est.)
1.3M
3% of installs · security profile benchmark · cumulative-install decay × 0.3
Rating
4.72 ★
12K reviews
Monetization
Subscription (~$10.20/mo, security)
IAP: $0.99 - $104.99 per item

Rating Distribution

5★
637K
4★
45K
3★
16K
2★
7K
1★
26K

Compare Avira Security Antivirus & VPN or explore similar apps

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Frequently Asked About Avira Security Antivirus & VPN

How much money does Avira Security Antivirus & VPN make on Google Play?
Avira Security Antivirus & VPN has an estimated Play Store revenue of $433.1K per month (~$5.20M per year, $14.4K per day) with a likely range of $238.2K to $628.0K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Avira Security Antivirus & VPN get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Avira Security Antivirus & VPN reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 41.9M total downloads and 1.3M monthly active users on Android.
Is Avira Security Antivirus & VPN a top grossing Android app and what is its Play Store rank?
Avira Security Antivirus & VPN is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Avira Security Antivirus & VPN Play Store revenue estimated?
Rev.now estimates Avira Security Antivirus & VPN Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $104.99 per item), ad monetization (eCPM × impressions × MAU) and the Tools category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Avira Security Antivirus & VPN offer on Android?
Avira Security Antivirus & VPN offers in-app purchases ($0.99 - $104.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Avira Security Antivirus & VPN Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Avira Security Antivirus & VPN side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Avira Security Antivirus & VPN?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Avira Security Antivirus & VPN. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.