
Avira - full brand revenue
Avira earns about $69M/year as a brand.
The app stores are one channel. The full brand pulls in revenue across web subscriptions, ad sales, enterprise contracts and other distribution outside iOS and Android.
A specific clone-and-improve plan for Avira Security Antivirus & VPN
Auto-generated from this app's real revenue ($433.1K/month · $5.20M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- subscription paywall (~$10.20/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $10.20/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Avira Security Antivirus & VPN is at $10.20/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered ToolsSmart : Tools Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Avira Security Antivirus & VPN for 30 days - here's what I'd do differently"
- "Why Avira Security Antivirus & VPN costs $10.20/mo when ours costs $6.12"
- "The tools app Avira Security Antivirus & VPN won't tell you these 3 things"
Monetization
Subscription (~$10.20/mo, security)- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
- Sub Subscription tier $0.99/month
- Sub Subscription tier $104.99/month
App Details
Pulled from Google Play- Current Version
- 7.31.0
- Released
- Feb 27, 2012
- Last Updated
- Mar 3, 2026
- Required OS
- 9
- Content Rating
- Everyone
- Category
- Tools
- Price
- Free
- Currency
- USD
- Developer
- AVIRA
What's new in v7.31.0
We constantly improve the security, stability, and speed of our products to give you the best experience in the market.
This new version includes:
- Stability and performance improvements
- Bug Fixes
We listen to your feedback to make Avira better for you. Rate us!
All the best,
Your Avira Team
Fun Numbers - share these
- ☕ Buys 3K $5 coffees every day
- 👨💻 Pays for 29 senior engineer salaries per year
- 🚗 Earns enough for 124 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 30 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
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