← Check another app
Bend: Stretching & Flexibility icon

Bend: Stretching & Flexibility Play Store Revenue Estimate

Bend Health & Fitness, Inc. · Health & Fitness

Bend is the #1 app for daily stretching with over 10 million users. Our quick & convenient stretching routines help you improve your flexibility and maintain your natural range of motion as you get older. We offer hundreds of stretches and …

Google Play ★ 4.7 Free IAP 🎯 Opportunity 44 🔨 Clone 50
REV.NOW
Bend: Stretching & Flexibility icon
Bend: Stretching & Flexibility earns about
$351.4K/month
range $193.3K – $509.5K · $4.22M/year
Live data · refreshed every hour
Per Day
$11.7K
$6.4K – $17.0K
Per Week
$82.0K
$45.1K – $118.9K
Per Month
$351.4K
$193.3K – $509.5K
Per Year
$4.22M
$2.32M – $6.11M
Lifetime
$10.54M
$5.80M – $15.29M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Bend: Stretching & Flexibility

Auto-generated from this app's real revenue ($351.4K/month · $4.22M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

44/100
Opportunity
Decent target
50/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$12.62/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $12.62/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Bend: Stretching & Flexibility is at $12.62/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Health & Fitness
  • Smart : Health & Fitness Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Bend: Stretching & Flexibility for 30 days - here's what I'd do differently"
  • "Why Bend: Stretching & Flexibility costs $12.62/mo when ours costs $7.57"
  • "The health & fitness app Bend: Stretching & Flexibility won't tell you these 3 things"

Monetization

Subscription (~$12.62/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
20K
4.8M installs · 12.9% active · 3.2% pay
In-App Purchases
  • Sub Subscription tier $1.99/month
  • Sub Subscription tier $79.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
7.5.0
Released
Mar 14, 2022
Last Updated
May 5, 2026
Required OS
8.0
Content Rating
Everyone
Category
Health & Fitness
Price
Free
Currency
USD
Developer
Bend Health & Fitness, Inc.

What's new in v7.5.0

Bend® is the #1 app for daily stretching with over 10 million users. Featured by the New York Times, Wirecutter, and many more! Our simple stretching routines help you improve your flexibility and maintain your natural range of motion as you get older.
The latest release includes UI/UX updates, bug fixes, and improvements to performance and functionality.

Fun Numbers - share these

$0
every second
$8
every minute
$488
every hour
$11.7K
every day
  • ☕ Buys 2K $5 coffees every day
  • 👨‍💻 Pays for 23 senior engineer salaries per year
  • 🚗 Earns enough for 100 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 37 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
4.8M
Reported: 1,000,000+
Active Users (MAU est.)
619K
12.9% of installs · HEALTH_AND_FITNESS category benchmark · cumulative-install decay × 0.5
Rating
4.67 ★
3K reviews
Monetization
Subscription (~$12.62/mo)
IAP: $1.99 - $79.99 per item

Rating Distribution

5★
119K
4★
18K
3★
6K
2★
1K
1★
3K

Compare Bend: Stretching & Flexibility or explore similar apps

Health & Fitness · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Bend: Stretching & Flexibility

How much money does Bend: Stretching & Flexibility make on Google Play?
Bend: Stretching & Flexibility has an estimated Play Store revenue of $351.4K per month (~$4.22M per year, $11.7K per day) with a likely range of $193.3K to $509.5K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Bend: Stretching & Flexibility get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Bend: Stretching & Flexibility reports 1,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 4.8M total downloads and 619K monthly active users on Android.
Is Bend: Stretching & Flexibility a top grossing Android app and what is its Play Store rank?
Bend: Stretching & Flexibility is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Bend: Stretching & Flexibility Play Store revenue estimated?
Rev.now estimates Bend: Stretching & Flexibility Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($1.99 - $79.99 per item), ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Bend: Stretching & Flexibility offer on Android?
Bend: Stretching & Flexibility offers in-app purchases ($1.99 - $79.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Bend: Stretching & Flexibility Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Bend: Stretching & Flexibility side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Bend: Stretching & Flexibility?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Bend: Stretching & Flexibility. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.