
Discord - full brand revenue
Discord earns about $600M/year as a brand.
The app stores are one channel. The full brand pulls in revenue across web subscriptions, ad sales, enterprise contracts and other distribution outside iOS and Android.
A specific clone-and-improve plan for Discord - Talk, Play, Hang Out
Auto-generated from this app's real revenue ($15.72M/month · $188.60M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- subscription paywall (~$23.39/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $23.39/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Discord - Talk, Play, Hang Out charges ~$23.39/mo. Competitive entry: $14.03/mo or annual at $84/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered CommunicationSmart : Communication Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Discord - Talk, Play, Hang Out for 30 days - here's what I'd do differently"
- "Why Discord - Talk, Play, Hang Out costs $23.39/mo when ours costs $14.03"
- "The communication app Discord - Talk, Play, Hang Out won't tell you these 3 things"
Monetization
Subscription (~$23.39/mo)- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
- Sub Subscription tier $1.99/month
- Sub Subscription tier $274.94/month
App Details
Pulled from Google Play- Current Version
- 327.12 - Stable
- Released
- May 7, 2015
- Last Updated
- May 2, 2026
- Required OS
- 7.0
- Content Rating
- Teen
- Category
- Communication
- Price
- Free
- Currency
- USD
- Developer
- Discord Inc.
What's new in v327.12 - Stable
We’ve been hard at work making Discord better for you. This includes bug fixes and performance enhancements. For more detailed information, go to your profile in the app and scroll down to “What’s New”.
Fun Numbers - share these
- ☕ Buys 105K $5 coffees every day
- 👨💻 Pays for 1K senior engineer salaries per year
- 🚗 Earns enough for 4K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 1 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
Compare Discord - Talk, Play, Hang Out or explore similar apps
Communication · Google Play · pick a head-to-head or jump to a leaderboard.