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GOV.UK One Login icon

GOV.UK One Login Play Store Revenue Estimate

Government Digital Service · Tools

You can use the GOV.UK One Login app to prove your identity to access some government services. It works by matching your face to your photo ID. You can also use this app to save a digital version of your HM Armed Forces Veteran Card to yo…

Google Play ★ 4.5 Free 🔨 Clone 60
REV.NOW
GOV.UK One Login icon
GOV.UK One Login earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
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A specific clone-and-improve plan for GOV.UK One Login

Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

0/100
Opportunity
Marginal - only if you have a real angle
60/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • the proven core flow that drove these download numbers

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

GOV.UK One Login is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.

🔡 App Store title ideas

  • Pro: AI-Powered Tools
  • Smart : Tools Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried GOV.UK One Login for 30 days - here's what I'd do differently"
  • "Why GOV.UK One Login costs $9.99/mo when ours costs $5.99"
  • "The tools app GOV.UK One Login won't tell you these 3 things"

Monetization

No App Store revenue (monetizes off-store)
Revenue mix (estimated)
  • Ads / branded ~100%
Paying users (est.)
~$0.28 ARPU
Per-MAU revenue from category benchmark ($0.05–$0.50/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.

App Details

Pulled from Google Play
Current Version
1.19.1
Released
Jun 3, 2025
Last Updated
Apr 28, 2026
Required OS
10
Content Rating
Everyone
Category
Tools
Price
Free
Currency
USD
Developer
Government Digital Service

What's new in v1.19.1

You can now prove your identity with an expired UK driving licence if it expired in the last 90 days and it was issued by DVLA.

Fun Numbers - share these

$0
every second
$0
every minute
$0
every hour
$0
every day

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
3.0M
Reported: 1,000,000+
Active Users (MAU est.)
172K
5.8% of installs · default benchmark · cumulative-install decay × 0.5
Rating
4.54 ★
27 reviews
Monetization
No App Store revenue (monetizes off-store)

Rating Distribution

5★
41K
4★
3K
3★
941
2★
403
1★
4K

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Frequently Asked About GOV.UK One Login

How much money does GOV.UK One Login make on Google Play?
GOV.UK One Login has an estimated Play Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does GOV.UK One Login get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). GOV.UK One Login reports 1,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 3.0M total downloads and 172K monthly active users on Android.
Is GOV.UK One Login a top grossing Android app and what is its Play Store rank?
GOV.UK One Login is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is GOV.UK One Login Play Store revenue estimated?
Rev.now estimates GOV.UK One Login Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges (shown on the Play listing when available), ad monetization (eCPM × impressions × MAU) and the Tools category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does GOV.UK One Login offer on Android?
GOV.UK One Login currently shows no in-app purchases or subscription pricing on the public Google Play listing. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare GOV.UK One Login Play Store revenue with another Android app?
Yes. Use the free compare tool to compare GOV.UK One Login side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for GOV.UK One Login?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for GOV.UK One Login. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.