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Howbout: shared calendar icon

Howbout: shared calendar Play Store Revenue Estimate

Howbout · Social

Howbout is the #1 shared calendar, group calendar & social event planner. Join millions already using Howbout to see when your friends are free and make plans instantly. Howbout is a shared calendar, group calendar, and social calendar bu…

Google Play ★ 4.6 Free IAP 🎯 Opportunity 36 🔨 Clone 40
REV.NOW
Howbout: shared calendar icon
Howbout: shared calendar earns about
$93.6K/month
range $51.5K – $135.7K · $1.12M/year
Live data · refreshed every hour
Per Day
$3.1K
$1.7K – $4.5K
Per Week
$21.8K
$12.0K – $31.7K
Per Month
$93.6K
$51.5K – $135.7K
Per Year
$1.12M
$617.9K – $1.63M
Lifetime
$2.81M
$1.54M – $4.07M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Howbout: shared calendar

Auto-generated from this app's real revenue ($93.6K/month · $1.12M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

36/100
Opportunity
Marginal - only if you have a real angle
40/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$12.63/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $12.63/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Howbout: shared calendar is at $12.63/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Social
  • Smart : Social Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Howbout: shared calendar for 30 days - here's what I'd do differently"
  • "Why Howbout: shared calendar costs $12.63/mo when ours costs $7.58"
  • "The social app Howbout: shared calendar won't tell you these 3 things"

Monetization

Subscription (~$12.63/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
5K
1.8M installs · 22.2% active · 1.3% pay
In-App Purchases
  • Sub Subscription tier $3.99/month
  • Sub Subscription tier $39.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
14.2.0
Released
Nov 29, 2019
Last Updated
May 7, 2026
Required OS
8.0
Content Rating
Everyone
Category
Social
Price
Free
Currency
USD
Developer
Howbout

What's new in v14.2.0

Recurring events just got an upgrade! it’s now quicker and easier to add or edit repeating events 🏎️

Fun Numbers - share these

$0
every second
$2
every minute
$130
every hour
$3.1K
every day
  • ☕ Buys 624 $5 coffees every day
  • 👨‍💻 Pays for 6 senior engineer salaries per year
  • 🚗 Earns enough for 27 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 138 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
1.8M
Reported: 1,000,000+
Active Users (MAU est.)
403K
22.2% of installs · SOCIAL category benchmark · cumulative-install decay × 0.5
Rating
4.61 ★
547 reviews
Monetization
Subscription (~$12.63/mo)
IAP: $3.99 - $39.99 per item

Rating Distribution

5★
14K
4★
2K
3★
606
2★
121
1★
728

Compare Howbout: shared calendar or explore similar apps

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Frequently Asked About Howbout: shared calendar

How much money does Howbout: shared calendar make on Google Play?
Howbout: shared calendar has an estimated Play Store revenue of $93.6K per month (~$1.12M per year, $3.1K per day) with a likely range of $51.5K to $135.7K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Howbout: shared calendar get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Howbout: shared calendar reports 1,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 1.8M total downloads and 403K monthly active users on Android.
Is Howbout: shared calendar a top grossing Android app and what is its Play Store rank?
Howbout: shared calendar is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Howbout: shared calendar Play Store revenue estimated?
Rev.now estimates Howbout: shared calendar Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($3.99 - $39.99 per item), ad monetization (eCPM × impressions × MAU) and the Social category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Howbout: shared calendar offer on Android?
Howbout: shared calendar offers in-app purchases ($3.99 - $39.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Howbout: shared calendar Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Howbout: shared calendar side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Howbout: shared calendar?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Howbout: shared calendar. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.