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REV.NOW
Kahoot! Play & Create Quizzes earns about
$1.76M/month
range $968.7K – $2.55M · $21.14M/year
Live data · refreshed every hour
Per Day
$58.7K
$32.3K – $85.1K
Per Week
$411.0K
$226.0K – $595.9K
Per Month
$1.76M
$968.7K – $2.55M
Per Year
$21.14M
$11.62M – $30.65M
Lifetime
$52.84M
$29.06M – $76.62M
Brand revenue
📰 Reported
Kahoot! - full brand revenue
Annual brand revenue (2021)
$80M/year
App Store / Play Store share
26%
≈ $21M/year of in-app revenue
Off-store revenue (everything else)
$59M/year
74% of total brand revenue
Kahoot! earns about $80M/year as a brand.
The app stores are one channel. The full brand pulls in revenue across web subscriptions, ad sales, enterprise contracts and other distribution outside iOS and Android.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Kahoot! Play & Create Quizzes
Auto-generated from this app's real revenue ($1.76M/month · $21.14M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
30/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$37.69/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $37.69/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Kahoot! Play & Create Quizzes charges ~$37.69/mo. Competitive entry: $22.61/mo or annual at $136/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered EducationSmart : Education Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Kahoot! Play & Create Quizzes for 30 days - here's what I'd do differently"
- "Why Kahoot! Play & Create Quizzes costs $37.69/mo when ours costs $22.61"
- "The education app Kahoot! Play & Create Quizzes won't tell you these 3 things"
Monetization
Subscription (~$37.69/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
97.3M installs · 3.6% active · 1.0% pay
In-App Purchases
- Sub Subscription tier $2.99/month
- Sub Subscription tier $474.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 6.6.4.1
- Released
- Nov 1, 2012
- Last Updated
- Apr 30, 2026
- Required OS
- 8.0
- Content Rating
- Everyone
- Category
- Education
- Price
- Free
- Currency
- USD
- Developer
- Kahoot!
What's new in v6.6.4.1
Get ready to take learning to the next level with Kahoot! Now you can study anywhere with Offline mode and prep like a pro with Test mode to simulate exams and review results. Let’s make self-study smarter and more effective than ever before!
Fun Numbers - share these
$1
every second
$41
every minute
$2.4K
every hour
$58.7K
every day
- ☕ Buys 12K $5 coffees every day
- 👨💻 Pays for 117 senior engineer salaries per year
- 🚗 Earns enough for 503 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 7 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
97.3M
Reported: 50,000,000+
Active Users (MAU est.)
3.5M
3.6% of installs · default benchmark · cumulative-install decay × 0.3
Rating
4.75 ★
16K reviews
Monetization
Subscription (~$37.69/mo)
IAP: $2.99 - $474.99 per item
Rating Distribution
5★
743K
4★
60K
3★
18K
2★
6K
1★
26K
Compare Kahoot! Play & Create Quizzes or explore similar apps
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Frequently Asked About Kahoot! Play & Create Quizzes
How much money does Kahoot! Play & Create Quizzes make on Google Play? ⌄
Kahoot! Play & Create Quizzes has an estimated Play Store revenue of $1.76M per month (~$21.14M per year, $58.7K per day) with a likely range of $968.7K to $2.55M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Kahoot! Play & Create Quizzes get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Kahoot! Play & Create Quizzes reports 50,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 97.3M total downloads and 3.5M monthly active users on Android.
Is Kahoot! Play & Create Quizzes a top grossing Android app and what is its Play Store rank? ⌄
Kahoot! Play & Create Quizzes is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Kahoot! Play & Create Quizzes Play Store revenue estimated? ⌄
Rev.now estimates Kahoot! Play & Create Quizzes Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($2.99 - $474.99 per item), ad monetization (eCPM × impressions × MAU) and the Education category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Kahoot! Play & Create Quizzes offer on Android? ⌄
Kahoot! Play & Create Quizzes offers in-app purchases ($2.99 - $474.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Kahoot! Play & Create Quizzes Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Kahoot! Play & Create Quizzes side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Kahoot! Play & Create Quizzes? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Kahoot! Play & Create Quizzes. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
