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Madden NFL 26 Mobile Football icon

Madden NFL 26 Mobile Football Play Store Revenue Estimate

ELECTRONIC ARTS · Sports

This game includes optional in-game purchases of virtual currency that can be used to acquire virtual in-game items Kickoff for a new NFL Season on the Gridiron with EA SPORTS™ Madden NFL 26 Mobile Football! Authentic sports game action, r…

Google Play ★ 4.5 Free IAP 🎯 Opportunity 51 🔨 Clone 25
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Madden NFL 26 Mobile Football icon
Madden NFL 26 Mobile Football earns about
$138.9K/month
range $76.4K – $201.5K · $1.67M/year
Live data · refreshed every hour
Per Day
$4.6K
$2.5K – $6.7K
Per Week
$32.4K
$17.8K – $47.0K
Per Month
$138.9K
$76.4K – $201.5K
Per Year
$1.67M
$917.0K – $2.42M
Lifetime
$4.17M
$2.29M – $6.04M
Brand revenue ✓ Verified filing

Electronic Arts - full brand revenue

Annual brand revenue (2024)
$7.6B/year
Gaming · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $2M/year of in-app revenue
Off-store revenue (everything else)
$7.6B/year
99% of total brand revenue

Electronic Arts earns about $7.6B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
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A specific clone-and-improve plan for Madden NFL 26 Mobile Football

Auto-generated from this app's real revenue ($138.9K/month · $1.67M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

51/100
Opportunity
Decent target
25/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$5.38/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Madden NFL 26 Mobile Football is at $5.38/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Sports
  • Smart : Sports Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Madden NFL 26 Mobile Football for 30 days - here's what I'd do differently"
  • "Why Madden NFL 26 Mobile Football costs $5.38/mo when ours costs $3.23"
  • "The sports app Madden NFL 26 Mobile Football won't tell you these 3 things"

Monetization

Free game · IAP-driven (0 packs, ~$0.30/MAU)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
19K
21.8M installs · 5.9% active · 1.4% pay
In-App Purchases
  • Sub Subscription tier $0.29/month
  • Sub Subscription tier $99.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
12.2.0
Released
Aug 4, 2020
Last Updated
Apr 20, 2026
Required OS
7.0
Content Rating
Everyone
Category
Sports
Price
Free
Currency
USD
Developer
ELECTRONIC ARTS

What's new in v12.2.0

Welcome to Madden NFL 26 Mobile!
New season, new features, and more ways to play your way.
- Use Dual Player Cards to fill two positions and unlock chemistry boosts
- Level up players with Player EVO by absorbing higher OVRs
- Customize your roster with 20+ upgradeable Player Traits
- Experience a streamlined Season Team Training, including Quick Rank Up
- View trade options instantly with new Trade Shortcuts
Start building your Ultimate Team today!

Fun Numbers - share these

$0
every second
$3
every minute
$193
every hour
$4.6K
every day
  • ☕ Buys 926 $5 coffees every day
  • 👨‍💻 Pays for 9 senior engineer salaries per year
  • 🚗 Earns enough for 40 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 93 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
21.8M
Reported: 10,000,000+
Active Users (MAU est.)
1.3M
5.9% of installs · GAME_SPORTS (mapped to GAME) category benchmark · cumulative-install decay × 0.3
Rating
4.46 ★
83K reviews
Monetization
Free game · IAP-driven (0 packs, ~$0.30/MAU)
IAP: $0.29 - $99.99 per item

Rating Distribution

5★
194K
4★
27K
3★
9K
2★
5K
1★
20K

Compare Madden NFL 26 Mobile Football or explore similar apps

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Frequently Asked About Madden NFL 26 Mobile Football

How much money does Madden NFL 26 Mobile Football make on Google Play?
Madden NFL 26 Mobile Football has an estimated Play Store revenue of $138.9K per month (~$1.67M per year, $4.6K per day) with a likely range of $76.4K to $201.5K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Madden NFL 26 Mobile Football get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Madden NFL 26 Mobile Football reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 21.8M total downloads and 1.3M monthly active users on Android.
Is Madden NFL 26 Mobile Football a top grossing Android app and what is its Play Store rank?
Madden NFL 26 Mobile Football is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Madden NFL 26 Mobile Football Play Store revenue estimated?
Rev.now estimates Madden NFL 26 Mobile Football Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.29 - $99.99 per item), ad monetization (eCPM × impressions × MAU) and the Sports category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Madden NFL 26 Mobile Football offer on Android?
Madden NFL 26 Mobile Football offers in-app purchases ($0.29 - $99.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Madden NFL 26 Mobile Football Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Madden NFL 26 Mobile Football side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Madden NFL 26 Mobile Football?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Madden NFL 26 Mobile Football. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.