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Merchant Play Store Revenue Estimate

Retora Games LLC · Role Playing

The original tycoon crafting game Internet not required, Offline game Small download size less than 40 Mb The Unlock All is on sale! 25% off! Introducing The Scribe Expansion! This expansion includes a new crafter, craftable dungeon m…

Google Play ★ 4.6 Free IAP 🎯 Opportunity 48 🔨 Clone 35
REV.NOW
Merchant icon
Merchant earns about
$112.2K/month
range $61.7K – $162.7K · $1.35M/year
Live data · refreshed every hour
Per Day
$3.7K
$2.1K – $5.4K
Per Week
$26.2K
$14.4K – $38.0K
Per Month
$112.2K
$61.7K – $162.7K
Per Year
$1.35M
$740.6K – $1.95M
Lifetime
$3.37M
$1.85M – $4.88M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Merchant

Auto-generated from this app's real revenue ($112.2K/month · $1.35M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

48/100
Opportunity
Decent target
35/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$2.81/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Merchant is at $2.81/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Role Playing
  • Smart : Role Playing Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Merchant for 30 days - here's what I'd do differently"
  • "Why Merchant costs $2.81/mo when ours costs $1.69"
  • "The role playing app Merchant won't tell you these 3 things"

Monetization

Subscription (~$2.81/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
29K
2.2M installs · 5.8% active · 22.8% pay
In-App Purchases
  • Sub Subscription tier $0.99/month
  • Sub Subscription tier $7.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
3.21
Released
Dec 19, 2014
Last Updated
Mar 25, 2026
Required OS
6.0
Content Rating
Everyone
Category
Role Playing
Price
Free
Currency
USD
Developer
Retora Games LLC

What's new in v3.21

Battle Preview is now available after finishing quests.
Additional save slots have been added.

Fun Numbers - share these

$0
every second
$3
every minute
$156
every hour
$3.7K
every day
  • ☕ Buys 748 $5 coffees every day
  • 👨‍💻 Pays for 7 senior engineer salaries per year
  • 🚗 Earns enough for 32 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 115 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
2.2M
Reported: 1,000,000+
Active Users (MAU est.)
126K
5.8% of installs · default benchmark · cumulative-install decay × 0.5
Rating
4.55 ★
5K reviews
Monetization
Subscription (~$2.81/mo)
IAP: $0.99 - $7.99 per item

Rating Distribution

5★
40K
4★
7K
3★
2K
2★
1K
1★
2K

Compare Merchant or explore similar apps

Role Playing · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Merchant

How much money does Merchant make on Google Play?
Merchant has an estimated Play Store revenue of $112.2K per month (~$1.35M per year, $3.7K per day) with a likely range of $61.7K to $162.7K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Merchant get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Merchant reports 1,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 2.2M total downloads and 126K monthly active users on Android.
Is Merchant a top grossing Android app and what is its Play Store rank?
Merchant is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Merchant Play Store revenue estimated?
Rev.now estimates Merchant Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $7.99 per item), ad monetization (eCPM × impressions × MAU) and the Role Playing category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Merchant offer on Android?
Merchant offers in-app purchases ($0.99 - $7.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Merchant Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Merchant side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Merchant?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Merchant. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.