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Microsoft Edge Play Store Revenue Estimate

Microsoft Corporation · Communication

Browse with Microsoft Edge, your everyday web browser with built-in Copilot. From finding information to making sense of it, Copilot works alongside you to streamline everyday browsing, so you can turn ideas into action and get it done fast…

Google Play ★ 4.7 Free IAP 🎯 Opportunity 55 🔨 Clone 0
REV.NOW
Microsoft Edge icon
Microsoft Edge earns about
$7.71M/month
range $4.24M – $11.18M · $92.56M/year
Live data · refreshed every hour
Per Day
$257.1K
$141.4K – $372.8K
Per Week
$1.80M
$989.9K – $2.61M
Per Month
$7.71M
$4.24M – $11.18M
Per Year
$92.56M
$50.91M – $134.21M
Lifetime
$231.40M
$127.27M – $335.53M
Brand revenue ✓ Verified filing

Microsoft - full brand revenue

Annual brand revenue (2024)
$245B/year
Software · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $93M/year of in-app revenue
Off-store revenue (everything else)
$245B/year
99% of total brand revenue

Microsoft earns about $245B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Microsoft Edge

Auto-generated from this app's real revenue ($7.71M/month · $92.56M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
0/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$44.70/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $44.70/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Microsoft Edge charges ~$44.70/mo. Competitive entry: $26.82/mo or annual at $161/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Communication
  • Smart : Communication Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Microsoft Edge for 30 days - here's what I'd do differently"
  • "Why Microsoft Edge costs $44.70/mo when ours costs $26.82"
  • "The communication app Microsoft Edge won't tell you these 3 things"

Monetization

Subscription (~$44.70/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
124K
164.1M installs · 7.8% active · 1.0% pay
In-App Purchases
  • Sub Subscription tier $9.99/month
  • Sub Subscription tier $199.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
147.0.3912.87
Released
Nov 29, 2017
Last Updated
May 11, 2026
Content Rating
Everyone
Category
Communication
Price
Free
Currency
USD
Developer
Microsoft Corporation

What's new in v147.0.3912.87

Welcome to Microsoft Edge! Here's what's new in this release:
• Introducing Copilot Vision: Browse hands-free with your voice. Talk to Copilot on any page to get help, ask questions, and explore content without lifting a finger.
• Introducing a smarter Search Box that lets you upload images and files to ask Copilot in one place.
Upgrade now to enjoy a smarter, faster, and more productive Microsoft Edge.

Fun Numbers - share these

$3
every second
$179
every minute
$10.7K
every hour
$257.1K
every day
  • ☕ Buys 51K $5 coffees every day
  • 👨‍💻 Pays for 514 senior engineer salaries per year
  • 🚗 Earns enough for 2K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 2 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
164.1M
Reported: 100,000,000+
Active Users (MAU est.)
12.8M
7.8% of installs · COMMUNICATION category benchmark · cumulative-install decay × 0.14
Rating
4.68 ★
41K reviews
Monetization
Subscription (~$44.70/mo)
IAP: $9.99 - $199.99 per item

Rating Distribution

5★
1.2M
4★
195K
3★
48K
2★
14K
1★
39K

Compare Microsoft Edge or explore similar apps

Communication · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Microsoft Edge

How much money does Microsoft Edge make on Google Play?
Microsoft Edge has an estimated Play Store revenue of $7.71M per month (~$92.56M per year, $257.1K per day) with a likely range of $4.24M to $11.18M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Microsoft Edge get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Microsoft Edge reports 100,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 164.1M total downloads and 12.8M monthly active users on Android.
Is Microsoft Edge a top grossing Android app and what is its Play Store rank?
Microsoft Edge is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Microsoft Edge Play Store revenue estimated?
Rev.now estimates Microsoft Edge Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($9.99 - $199.99 per item), ad monetization (eCPM × impressions × MAU) and the Communication category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Microsoft Edge offer on Android?
Microsoft Edge offers in-app purchases ($9.99 - $199.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Microsoft Edge Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Microsoft Edge side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Microsoft Edge?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Microsoft Edge. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.