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My Talking Tom 2: Pet Game icon

My Talking Tom 2: Pet Game Play Store Revenue Estimate

Outfit7 Limited · Casual

My Talking Tom 2 is a virtual pet game where you care for Tom, play offline mini-games, and explore fun worlds. Feed him, customise his look, collect pets, and enjoy his iconic talk-back reactions. 🛁 Virtual Pet Care Look after Tom by fe…

Google Play ★ 4.3 Free IAP 🎯 Opportunity 51 🔨 Clone 25
REV.NOW
My Talking Tom 2: Pet Game icon
My Talking Tom 2: Pet Game earns about
$135.3K/month
range $74.4K – $196.2K · $1.62M/year
Live data · refreshed every hour
Per Day
$4.5K
$2.5K – $6.5K
Per Week
$31.6K
$17.4K – $45.8K
Per Month
$135.3K
$74.4K – $196.2K
Per Year
$1.62M
$892.9K – $2.35M
Lifetime
$4.06M
$2.23M – $5.89M
Brand revenue 📰 Reported

Outfit7 - full brand revenue

Annual brand revenue (2020)
$130M/year
Company · Wikipedia (Outfit7)
App Store / Play Store share
1%
≈ $2M/year of in-app revenue
Off-store revenue (everything else)
$128M/year
99% of total brand revenue

Outfit7 earns about $130M/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for My Talking Tom 2: Pet Game

Auto-generated from this app's real revenue ($135.3K/month · $1.62M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

51/100
Opportunity
Decent target
25/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$9.85/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $9.85/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

My Talking Tom 2: Pet Game is at $9.85/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Casual
  • Smart : Casual Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried My Talking Tom 2: Pet Game for 30 days - here's what I'd do differently"
  • "Why My Talking Tom 2: Pet Game costs $9.85/mo when ours costs $5.91"
  • "The casual app My Talking Tom 2: Pet Game won't tell you these 3 things"

Monetization

Free casual game · ad-supported (~$0.04/MAU)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
10K
1.1B installs · 0.7% active · 0.1% pay
In-App Purchases
  • Sub Subscription tier $0.97/month
  • Sub Subscription tier $99.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Released
Nov 6, 2018
Last Updated
Apr 20, 2026
Required OS
6.0
Content Rating
Everyone
Category
Casual
Price
Free
Currency
USD
Developer
Outfit7 Limited

What's new

Bug fixes and minor gameplay improvements.

Fun Numbers - share these

$0
every second
$3
every minute
$188
every hour
$4.5K
every day
  • ☕ Buys 902 $5 coffees every day
  • 👨‍💻 Pays for 9 senior engineer salaries per year
  • 🚗 Earns enough for 39 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 96 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
1.1B
Reported: 1,000,000,000+
Active Users (MAU est.)
7.6M
0.7% of installs · default benchmark · cumulative-install decay × 0.06
Rating
4.31 ★
51K reviews
Monetization
Free casual game · ad-supported (~$0.04/MAU)
IAP: $0.97 - $99.99 per item

Rating Distribution

5★
4.9M
4★
562K
3★
394K
2★
252K
1★
629K

Compare My Talking Tom 2: Pet Game or explore similar apps

Casual · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About My Talking Tom 2: Pet Game

How much money does My Talking Tom 2: Pet Game make on Google Play?
My Talking Tom 2: Pet Game has an estimated Play Store revenue of $135.3K per month (~$1.62M per year, $4.5K per day) with a likely range of $74.4K to $196.2K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does My Talking Tom 2: Pet Game get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). My Talking Tom 2: Pet Game reports 1,000,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 1.1B total downloads and 7.6M monthly active users on Android.
Is My Talking Tom 2: Pet Game a top grossing Android app and what is its Play Store rank?
My Talking Tom 2: Pet Game is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is My Talking Tom 2: Pet Game Play Store revenue estimated?
Rev.now estimates My Talking Tom 2: Pet Game Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.97 - $99.99 per item), ad monetization (eCPM × impressions × MAU) and the Casual category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does My Talking Tom 2: Pet Game offer on Android?
My Talking Tom 2: Pet Game offers in-app purchases ($0.97 - $99.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare My Talking Tom 2: Pet Game Play Store revenue with another Android app?
Yes. Use the free compare tool to compare My Talking Tom 2: Pet Game side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for My Talking Tom 2: Pet Game?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for My Talking Tom 2: Pet Game. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.