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REV.NOW
Netflix earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
Brand revenue
✓ Verified filing
Netflix - full brand revenue
Annual brand revenue (2024)
$39.0B/year
App Store / Play Store share
1%
≈ $0/year of in-app revenue
Off-store revenue (everything else)
$39.0B/year
99% of total brand revenue
Netflix earns about $39.0B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
Monetization
No App Store revenue (monetizes off-store)Revenue mix (estimated)
- Ads / branded ~100%
Paying users (est.)
Per-MAU revenue from category benchmark ($0.20–$2.00/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.
App Details
Pulled from Google Play- Released
- May 5, 2011
- Last Updated
- May 4, 2026
- Content Rating
- Teen
- Category
- Entertainment
- Price
- Free
- Currency
- USD
- Developer
- Netflix, Inc.
What's new
Get the best experience for enjoying recent hits and timeless classics with our latest Netflix update for your phone and tablet.
Fun Numbers - share these
$0
every second
$0
every minute
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every hour
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every day
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
3.5B
Reported: 1,000,000,000+
Active Users (MAU est.)
55.3M
1.6% of installs · ENTERTAINMENT category benchmark · cumulative-install decay × 0.06
Rating
3.89 ★
910K reviews
Monetization
No App Store revenue (monetizes off-store)
Rating Distribution
5★
9.5M
4★
1.3M
3★
652K
2★
502K
1★
3.2M
Compare Netflix or explore similar apps
Entertainment · Google Play · pick a head-to-head or jump to a leaderboard.
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Frequently Asked About Netflix
How much money does Netflix make on Google Play? ⌄
Netflix has an estimated Play Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Netflix get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Netflix reports 1,000,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 3.5B total downloads and 55.3M monthly active users on Android.
Is Netflix a top grossing Android app and what is its Play Store rank? ⌄
Netflix is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Netflix Play Store revenue estimated? ⌄
Rev.now estimates Netflix Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges (shown on the Play listing when available), ad monetization (eCPM × impressions × MAU) and the Entertainment category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Netflix offer on Android? ⌄
Netflix currently shows no in-app purchases or subscription pricing on the public Google Play listing. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Netflix Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Netflix side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Netflix? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Netflix. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
