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Nu Play Store Revenue Estimate

Nu · Finance

Nu is the world’s largest digital financial services platform outside of Asia, serving over 105 million customers across Brazil, Mexico, and Colombia. The company is the fourth-largest financial institution in Latin America by number of cus…

Google Play ★ 4.7 Free 🔨 Clone 0
REV.NOW
Nu icon
Nu earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0

Monetization

No App Store revenue (monetizes off-store)
Revenue mix (estimated)
  • Ads / branded ~100%
Paying users (est.)
~$2.25 ARPU
Per-MAU revenue from category benchmark ($0.50–$4.00/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.

App Details

Pulled from Google Play
Released
Apr 25, 2014
Last Updated
May 8, 2026
Content Rating
Everyone
Category
Finance
Price
Free
Currency
USD
Developer
Nu

What's new

The purple became more purple. Simple just got simpler.
.
Our engineering team worked this whole week to make the app that makes your financial life easier, even easier to use!
.
All identified bugs have been fixed, and we've even made improvements so you don't have to worry about anything else.
.
Explore your app's home page and check out all the new features that have arrived for you ;)

Fun Numbers - share these

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every second
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12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
255.1M
Reported: 100,000,000+
Active Users (MAU est.)
15.3M
6% of installs · FINANCE category benchmark · cumulative-install decay × 0.14
Rating
4.69 ★
2K reviews
Monetization
No App Store revenue (monetizes off-store)

Rating Distribution

5★
4.8M
4★
366K
3★
101K
2★
28K
1★
265K

Compare Nu or explore similar apps

Finance · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Nu

How much money does Nu make on Google Play?
Nu has an estimated Play Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Nu get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Nu reports 100,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 255.1M total downloads and 15.3M monthly active users on Android.
Is Nu a top grossing Android app and what is its Play Store rank?
Nu is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Nu Play Store revenue estimated?
Rev.now estimates Nu Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges (shown on the Play listing when available), ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Nu offer on Android?
Nu currently shows no in-app purchases or subscription pricing on the public Google Play listing. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Nu Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Nu side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Nu?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Nu. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.