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REV.NOW
NYT Crossplay: Play and Spell earns about
$1.2K/month
range $463 – $2.1K · $13.9K/year
Live data · refreshed every hour
Per Day
$39
$15 – $71
Per Week
$270
$108 – $500
Per Month
$1.2K
$463 – $2.1K
Per Year
$13.9K
$5.6K – $25.7K
Lifetime
$34.8K
$13.9K – $64.3K
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for NYT Crossplay: Play and Spell
Auto-generated from this app's real revenue ($1.2K/month · $13.9K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
18/100
Opportunity
60/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$17.30/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $17.30/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
NYT Crossplay: Play and Spell charges ~$17.30/mo. Competitive entry: $10.38/mo or annual at $62/year (50% off annual is the standard hook).
🔡 App Store title ideas
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📺 TikTok / ad hook angles
- "I tried NYT Crossplay: Play and Spell for 30 days - here's what I'd do differently"
- "Why NYT Crossplay: Play and Spell costs $17.30/mo when ours costs $10.38"
- "The word app NYT Crossplay: Play and Spell won't tell you these 3 things"
Monetization
Free casual game · ad-supported (~$0.04/MAU)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
737K installs · 8.7% active · 0.1% pay
In-App Purchases
- Sub Subscription tier $5.99/month
- Sub Subscription tier $49.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 2.10.2
- Released
- Jan 20, 2026
- Last Updated
- May 6, 2026
- Required OS
- 10
- Content Rating
- Everyone
- Category
- Word
- Price
- Free
- Currency
- USD
- Developer
- The New York Times Company
What's new in v2.10.2
This version contains improvements to keep Crossplay running smoothly.
Have feedback? Email us.
nytgames@nytimes.com
Fun Numbers - share these
$0
every second
$0
every minute
$2
every hour
$39
every day
- ☕ Buys 8 $5 coffees every day
- ⏱️ Earns the price of a coffee in 11,185 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
737K
Reported: 500,000+
Active Users (MAU est.)
64K
8.7% of installs · default benchmark · cumulative-install decay × 0.75
Rating
4.49 ★
766 reviews
Monetization
Free casual game · ad-supported (~$0.04/MAU)
IAP: $5.99 - $49.99 per item
Rating Distribution
5★
9K
4★
1K
3★
754
2★
384
1★
607
Compare NYT Crossplay: Play and Spell or explore similar apps
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Frequently Asked About NYT Crossplay: Play and Spell
How much money does NYT Crossplay: Play and Spell make on Google Play? ⌄
NYT Crossplay: Play and Spell has an estimated Play Store revenue of $1.2K per month (~$13.9K per year, $39 per day) with a likely range of $463 to $2.1K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does NYT Crossplay: Play and Spell get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). NYT Crossplay: Play and Spell reports 500,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 737K total downloads and 64K monthly active users on Android.
Is NYT Crossplay: Play and Spell a top grossing Android app and what is its Play Store rank? ⌄
NYT Crossplay: Play and Spell is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is NYT Crossplay: Play and Spell Play Store revenue estimated? ⌄
Rev.now estimates NYT Crossplay: Play and Spell Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($5.99 - $49.99 per item), ad monetization (eCPM × impressions × MAU) and the Word category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does NYT Crossplay: Play and Spell offer on Android? ⌄
NYT Crossplay: Play and Spell offers in-app purchases ($5.99 - $49.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare NYT Crossplay: Play and Spell Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare NYT Crossplay: Play and Spell side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for NYT Crossplay: Play and Spell? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for NYT Crossplay: Play and Spell. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
